  |
|
|
View previous topic
::
View next topic
|
| Author |
Message |
Sean Burns
Joined:
11 Oct 2003
Posts:
232
Location:
Sydney
|
Posted: Sun Mar 14, 2004 12:36 pm
Post subject:
|
 |
|
Hi Larry
| Quote: | | I agree with Don here, there is a difference, albeit a subtle one and we might be splitting hairs. |
The only difference is a page (required by ClickBank, not the merchant) that asks for your state and postal code. It seems a bit extreme to consider one deceptive and one not. In the past, that page wasn't there. So, using the above reasoning, it was fine a few months back but since CB added that page, it's not any more.
| Quote: | | At the moment of course, the price is bang in your face on the SBI site with the special offer |
Now I'm splitting hairs  It doesn't say the price - it says $100.00 rebate - off what?
The point I was making, which you have as well (I think), is that we may think that some marketing methods are deceptive - unless someone we know and like uses them. In my opinion, we can't criticise one person for doing something if we accept it when someone we like does the same thing.
Cheers
Sean Burns |
|
| Back to top |
   |
 |
Larry Chamberlain
Joined:
01 Aug 2003
Posts:
1184
Location:
London, England
|
Posted: Sun Mar 14, 2004 5:36 pm
Post subject:
|
|
|
Hi Sean,
| Quote: | | Now I'm splitting hairs Smile It doesn't say the price - it says $100.00 rebate - off what? |
You are right, it does say that, I stand corrected. 
| Quote: | | The point I was making, which you have as well (I think), is that we may think that some marketing methods are deceptive - unless someone we know and like uses them. In my opinion, we can't criticise one person for doing something if we accept it when someone we like does the same thing. |
Yes, I think we are making roughly the same point (so would Charlie say one of us is redundant?)
So, a good trick if you can do it is to allow people to like you - hmmm, I wonder what this attribute could be called...
...preselling perhaps?
All the best,
Larry Chamberlain.
_________________
Why Do Most Affiliates Make Less Than $500 Per Month?
Is SBI! eLearning Right For You? |
|
| Back to top |
|
|
Guest
|
Posted: Mon Mar 15, 2004 5:04 am
Post subject:
|
|
|
Hi Allan;
"Wow! That's a phenomenal response. I'd love to learn more about that..."
Funny you should ask: I am currently in the process of writing a report that outlines the principles I learned while operating my home-based mail-order business back in 1985-94... so stay tuned. I?ll be placing it on my new website?the SBI site I began planning in January and have yet to get up and running; but that's another story. If you had been an Atari 8-bit fan back then, you would likely have heard of Bellcom?s shareware library?I was Bellcom. I developed the largest public domain library for the Atari 800/XL/XE personal computer, and shipped my theme disks to over 40 countries. A number of my wonderful customers resided in Australia and New Zealand.
Though this was before the days of affiliate marketing as we know it now, I do believe that many of the basic marketing principles I used can now be applied to my new affiliate venture. For instance, in the late 1980s, you might recall that shareware was popularly sold from small classified ads in the many computer magazines. Inquirers to the ads often received several xeroxed sheets in the mail that contained a long list of obscure program titles with little or no information as to what the programs were about. Similar to some websites that provide little or no content, just lists of eBooks, affiliates or banner ads, don?t you think?
I created a 40-page printed catalogue in 9-pt type that provided a mini review of each of the 3000-plus programs on my 600 theme disks. I supplemented this with quarterly updates and newsletters until the next catalogue mailings. I also guaranteed that every program on every disk would run. This was almost unheard-of among public domain software providers at the time. And in the rare event that someone was dissatisfied and returned a disk for a refund, I promptly sent them a refund, plus a complimentary package of my latest program disks that I thought they?d like. Want to bet that I didn?t win some customers?
Sure, it was a lot of work, and sure it cost me sometimes; but about 32% of the 6000 catalogues I routinely sent to customers on my mailing list would always return orders for theme disks when some other companies were happy with a 5 to 10% return. And, because of their quality, my disks were priced higher than the competition. As I see it, the same principles work in affiliate marketing: There?s really no secret involved. Go over the top with guaranteed quality and content, be up front with a fair price, and people can?t help but respond.
I don't disagree with everything our friend Corey does; he does many things right. But the bottom line is that we must be true to ourselves and to our customers. As publishers and marketers, we must never forget that it?s our primary job to satisfy and serve the customer. As a farm boy, I learned that if you sow a good honest crop, you?ll reap a great harvest.
All the best,
Don Bell |
|
| Back to top |
|
|
AllanGardyne
Site Admin
Joined:
02 Jul 2003
Posts:
6326
Location:
by the beach, Australia
|
Posted: Mon Mar 15, 2004 11:01 pm
Post subject:
|
|
|
| Don wrote: | | As a farm boy, I learned that if you sow a good honest crop, you?ll reap a great harvest. |
From one farm boy to another, thank you! That's excellent advice.
_________________
Allan Gardyne
AssociatePrograms.com - You're here. Explore it! |
|
| Back to top |
|
|
DatabaseDesigner
Joined:
17 Nov 2003
Posts:
665
Location:
Norway
|
Posted: Mon Mar 15, 2004 11:32 pm
Post subject:
|
|
|
I can't but sympathise with Don here,
That 500 first gimmick from Mr. Rudl, Mrs. Gardner (and a few others in my inbox) is stupid in my eyes and I actually I feel it as an insult to my common sense.
I understand that tactics are involved, but: Wouldn't one get sales in a less provocative manner?
_________________
DatabaseDesigner
The complete guide to eBooks!
http://www.databasedeasign-resource.com |
|
| Back to top |
|
|
Sean Burns
Joined:
11 Oct 2003
Posts:
232
Location:
Sydney
|
Posted: Tue Mar 16, 2004 12:11 am
Post subject:
|
|
|
| Quote: | That 500 first gimmick from Mr. Rudl, Mrs. Gardner (and a few others in my inbox) is stupid in my eyes and I actually I feel it as an insult to my common sense.
|
I don't mind the "500" version - it's the "next 25 only" deals that seem a bit silly. They could actually harm sales when it appears to take weeks to sell 25 copies of something.
| Quote: | | I understand that tactics are involved, but: Wouldn't one get sales in a less provocative manner? |
Yes but, as Allan said, people who use these tactics do so because they work. For example, the "next 500 only" offers are there to create a sense of urgency. It's not to trick the visitor - it's to get them to make a decision before leaving the page. Once someone leaves a page, the chances of them coming back later to buy is very low.
I know personally that I've had dozens of people email me and post on messageboards that they are going to buy my book. In almost every case, if they don't go and place their order straight away, they never do.
So, by creating urgency, you may get the sale. The visitor isn't tricked into buying something they don't want or need - well, maybe they are.
I have tested this with an offer that was actually real and it worked extremely well.
If you think it's dishonest, I understand completely but the "experts" will tell you that all it does is get someone to buy something that they want or need rather than leaving and forgetting about it. I can see both sides but personally I wouldn't use this tactic unless the time or sales limit was real.
Cheers
Sean Burns |
|
| Back to top |
|
|
Phil CA
Joined:
19 Dec 2003
Posts:
1044
Location:
Canada
|
Posted: Tue Mar 16, 2004 3:31 am
Post subject:
|
|
|
DatabaseDesigner,
Excellent comment.
Hopefully, most read right though those type of emails and Trash. Almost as bad as Spam.
Yes, the tactics work but if an Affiliate is going to use these type of tactics and send their customers to the sales site, Please think very carefully about how you present things to your readers.
Money's not everything.
All the best
Phil |
|
| Back to top |
|
|
Sean Burns
Joined:
11 Oct 2003
Posts:
232
Location:
Sydney
|
Posted: Tue Mar 16, 2004 5:20 am
Post subject:
|
|
|
Hi Phil
| Quote: | | Hopefully, most read right though those type of emails and Trash. |
Just when Corey does it or when anyone does it? What if the offer is real?
| Quote: | Almost as bad as Spam.
|
Why?
| Quote: | | Yes, the tactics work but if an Affiliate is going to use these type of tactics and send their customers to the sales site, Please think very carefully about how you present things to your readers. |
That's exactly right but keep in mind that Corey in particular always uses that tactic whether it's for a free trial or not. So, do you believe that no-one should promote the Insider Secrets course?
Cheers
Sean Burns |
|
| Back to top |
|
|
Phil CA
Joined:
19 Dec 2003
Posts:
1044
Location:
Canada
|
Posted: Tue Mar 16, 2004 6:54 am
Post subject:
|
|
|
Hi Sean,
In one of my posts on this thread I did mention how Quality sites like Yours and Allan's present quality information.
The way information is Presented can make a very big difference with your visitors, positive and negative.
From the beginning of this thread I clearly said when Anyone does it.
If the offer is real then Present the information through a high quality content newsletter like the way Allan always has.
Rosalind Gardner usually has presented information through a quality content newsletter But it's been changing lately like many others have.
Don't just blast out an email that reads Hype. We can read right through it and it's almost like getting Spam.
Follow the subscription industry through experts like... http://www.marketingsherpa.com/ and many other excellent resources.
It's not just about internet marketing.
The growing trend to paid subscriptions is another topic to discuss.
But if your offering a Free newsletter to your subscribers make sure it's high in quality, different and special.
Unfortunately, many people starting and following in the affiliate industry are really missing out by not having a more general understanding of small business but that's also another topic.
All the best
Phil |
|
| Back to top |
|
|
Andre
Joined:
17 Feb 2004
Posts:
23
|
Posted: Tue Mar 16, 2004 7:49 am
Post subject:
|
|
|
I have read this thread with interest. I have been recieving Coreys emails for several years now. I have never spent a cent on his products though, yet I have spent several hundreds of dollars elsewhere.
There is just something about Coreys marketing strategy that puts me off. I haven't had the inclination to analyse why I have never purchased anything from him, but his approach automatically triggers an alarm of distrust somewhere in my head.
I don't know if its just me, but when someone wants to sell me something and spends several hundred lines of second hand car salesman hype to try and convince me I am immediately put off. I would rather have ten bullet points of exactly what it is that i am expected to buy, and then the PRICE. If you don't give me the price straight up I don't buy. Not even from Ken Evoy.
These are just my points of view, and whether I represent an average buyer I don't know. I guess it may prove that it takes all types and you can never cater for everyone. (It may also prove that i'm a stubborn #!@#$) |
|
| Back to top |
|
|
DatabaseDesigner
Joined:
17 Nov 2003
Posts:
665
Location:
Norway
|
|
| Back to top |
|
|
| View previous topic :: View next topic |
|
|
|
|
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum
|
|
FAQ
Search
Memberlist
Usergroups
Register
Profile
Private Messages
Log in
