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Guest
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Posted: Sat Feb 28, 2004 4:04 pm
Post subject: Conversion Traking For Affiliates?
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| I know how I can track my conversions for my own products, but how do you track conversions for people you are selling for. Basically, what do you do when the thank you page you are suppose to put your conversion code on isn't yours. |
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Timothy Warnock
Joined:
08 Aug 2003
Posts:
205
Location:
Assisi, Italy
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Posted: Sat Feb 28, 2004 6:37 pm
Post subject:
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Hello Guest,
| Quote: | | Basically, what do you do when the thank you page you are suppose to put your conversion code on isn't yours. |
Not much you can do...
You can hope that they are using good tracking and provide at least # of clicks and # of results, but this kind of general info is not very helpful.
I have a suggestion that goes outside of normal affiliate programs, and requires a bit of extra work (well a lot of extra work), but I really prefer to work this way:
I find a service or product that I want to present, I then find a company that offers this service or product that I like, and would consider representing.
I then contact them directly and ask if I can represent them with all the details of what I want to do, earn as a commission, etc.
The catch here is that I get the leads or sales directly on one of my sites (not the sites I have in my Sig..) and send the company a direct order or subscription module that is already filled out as a lead. This allows me to control the sales process, the tracking, I catch email addresses and can follow up myself if I so choose with the (potential) client, plus many other benefits.
You have to have a very clear idea of what you are doing to make this work, you have to be good at selling, you have to be very good at contacting companies - but I LOVE this approach.
Maybe I'm a control freak, or just got sick and tired of sending tons of traffic towards good companies/services that just didn't have a clue on how to sell online, nor wanted to listen to my gentle suggestions on how they could improve their CR%. I also got sick of promoting in the dark without clear tracking.
So now, I give very little energy towards "classic" affiliate programs, and work exclusively selling my own stuff, or other people's stuff, but as I want to do it.
Good luck!
Tim
_________________
Timothy Warnock
Copywriter |
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esseryn
Guest
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Posted: Sun Feb 29, 2004 2:44 am
Post subject: This is interesting
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"""I find a service or product that I want to present, I then find a company that offers this service or product that I like, and would consider representing.
I then contact them directly and ask if I can represent them with all the details of what I want to do, earn as a commission, etc."''''
I am intrigued by this. What do you do if the company does not have a web presence?
What are some of the details you alluded to? |
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Timothy Warnock
Joined:
08 Aug 2003
Posts:
205
Location:
Assisi, Italy
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Posted: Sun Feb 29, 2004 8:08 am
Post subject:
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Hello,
| Quote: | | What do you do if the company does not have a web presence? |
Haven't personally run into this problem yet, but in the end, I am not sending them site visitors, but rather emails with orders filled out or potential leads. I usually DON'T want my visitors to see the merchant's site, at least not until I have established first contact, and they have already ordered through me, or filled out a request for more info, or some other lead catching strategy.
This is returning towards more of a traditional representation, perhaps a hybrid version between on and offline techniques. I am kind of making it up as I go, but perhaps the closest similar techniques would be Drop Shipping, or certain Ebay strategies.
The essential ingredients towards making this work (apart from finding the right product/service to represent )...
1) Good first contact skills (you have to get your emails opened, read, and receive positive responses to your collaboration proposals)
2) Be capable of writing sales copy that pulls a constant positive CR%.
3) Excellent tracking to allow you to constantly improve your results.
4) Gather a sizeable traffic flow to make it all work.
I don't have time right now to get into a long course on how this is all done, plus there are many, many experts around who can answer each part even better than I. In one of my recent newsletters I did talk about First Contact email writing and How to Make it Successful... or something like that. This is something that I am particularly good at.
If enough people are interested then I could post it here somewhere as an article.
All the best,
Tim
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Timothy Warnock
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