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InternetMarketingIQ
Joined:
04 Aug 2009
Posts:
436
Location:
United States of America
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Posted: Fri Aug 21, 2009 5:19 pm
Post subject: Shopping Cart Abandonment 59%
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This is one reason it's harder to make money right now.
There is an interesting article on Yahoo News todtay:
http://news.yahoo.com/s/ap/20090821/ap_on_re_us/us_shopping_cart_abandonment
The story includes Bricks and Morter and Online Shopping Carts. Whats interesting is how many people are going through the process then bailing before confirming their orders.
I've done this plenty of times myself. Usually because they hide fees and shipping charges until the end trying to slip them past me and that makes me not want to business with a company.
In any case if you don't have time to read the article here is the important part:
Web stores are taking a variety of steps to get consumers to complete purchases. They include sending e-mails to remind customers about abandoned items, simplifying the online checkout process and offering extra discounts to lasso would-be quitters.
Web retailers have always grappled with high abandonment rates because of confusion and technology glitches. Plus shoppers are less invested in the process because they didn't have to drive anywhere. But even online stores say orphaning has escalated.
Internet research company Forrester Research estimates as much as 59 percent of online purchases are being dumped during checkout. Those rates had ranged from 47 percent to 53 percent in the past six years, according to industry surveys.
The Container Store, which sells storage items, has seen its online abandonment rate rise to 68 percent. The company has launched an e-mail campaign to remind shoppers of their abandoned purchases and a service that lets shoppers pick up online purchases at the store to avoid shipping costs.
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JeffCliff
Joined:
03 Jul 2008
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36
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Posted: Sun Aug 30, 2009 9:34 am
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Wow! Great find, thanks it was a very interesting article.
I can definitely relate to this. It is like you said, you get to the order processing page and just as you are about to confirm something pops up, whether it be the price changes or new shipping fees, something new appear in your cart. It can be quite frustrating which is why people abandon their orders so often.
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