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will I loose keyword weight by not closing the anchor tag af

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osmosis



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Post Posted: Tue Feb 24, 2004 5:52 pm
      Post subject: will I loose keyword weight by not closing the anchor tag af

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Hi all, can I pose a question?
will I loose keyword weight by not closing the anchor tag after my img

can I use
<a href="http://site.com"><img src="images/thing.gif">Keyword</a>

instead of

<a href="http://site.com"><img src="images/thing.gif"></a><a href="http://site.com">Keyword</a>

will the image be seen as the link only by the spider, or will the keyword be given weight (can spiders follow through the image to the keyword) I ask this as I am using CSS to highlight the text link but would prefer the text to be highlighted on mouseover of the image as well. Hope that makes sense.

Cheers...Os
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Debs



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Post Posted: Tue Feb 24, 2004 8:32 pm
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SE's don't follow image links when done normally, so I wouldn't risk it if it were me. Now, there is another problem with combining an image and text link into one <a href> tag ... and that is you will get the same text link application to the space between the image and the text. What I mean is ... if you have your text links set to be underlined, and you put spaces between the image and link (which looks nice not to have text running tight against your image), the space between the image and the text will also be underlined, which can look sloppy.

You can likely get around this by not having underlines, or using <br> tags if you want the text below the image.

Another thing to try ... I say try since I haven't and am not 100% sure it would work ... is to put both <a href> tags into a <span> tag. Assign a class to the span that will cause the effect you want whether they mouseover the image or text.

Debs
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Sean Burns



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Post Posted: Wed Feb 25, 2004 1:02 am
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Quote:
SE's don't follow image links when done normally, so I wouldn't risk it if it were me.

Not sure if I've misunderstood you but the major search engines all follow image links. You can test it on my site because my Rankings Revealed page only links back to my main page via the image in the top left. That page shows as a backlink for my home page on all SEs except AltaVista (AV doesn't show internal links as backlinks).

In regards to the original question, if you want to use an image as a link, just use alt text - this will effectively be used as the anchor text for the link.

If you want to use an image and a text link, use them both separately. They will be treated as one link and the anchor text will be combined - in effect this means that the anchor text of the text link will be what counts.

Cheers

Sean Burns
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Debs



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Post Posted: Wed Feb 25, 2004 1:38 am
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Sean, I didn't realize they were following image links, particularly since so many SEO sites say text links for SE readability.

Debs
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Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!"
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Sean Burns



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Post Posted: Wed Feb 25, 2004 2:11 am
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Hi Debs

I'd recommend that people use text links wherever possible but there are some reasons to use image links occasionally.

I use an image link on my Rankings Revealed page because I don't want outside distractions on a sales page. However, I knew that people would link to that page so I wanted to send some PR back to my main page.

Also, Google only indexes anchor text if an image is linked. So, by linking that image, I was able to get the text "Search Engine Rankings Revealed" really high up on the page.

There are probably other reasons but I cant think of any at the moment.

Cheers

Sean Burns
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