Posted: Thu Jun 18, 2009 11:37 am Post subject: Customer Loyalty's Importance
In traditional brick and mortar businesses this has always been a concern. However, on the web it's far easier for a dissatisfied customer to just click a couple of times and find another business to spend their money with.
When it comes to maintaining your customer's loyalty on the web the key to doing so is offering more of what your customers want and backing it with stellar customer service.
While this may seem like a daunting task to undertake, and it does require hard work, it's not as difficult as you may think. So how do you offer your customers what they want and how they want it?
The most essential factor in giving your customers just what they want is first, knowing what they want. This requires research on your part.
If you've not yet started your business take the time to check out the successful competition in your niche of choice and see what they offer.
If you're already in business you need your customers' feedback. Include a feedback form on your website to give your customers the opportunity to provide suggestions to you.
Not only will this make them feel important and appreciated, but it will give you valuable insight, too.
Maintaining your customers' loyalty is not difficult once you get to know them. Remember, while it will undoubtedly take more time and effort to keep your customers happy and loyal, the amount of time you spend on knowing their wants and needs and meeting them is far less than the time it would
take to try to rebuild your business if you lost your best customers to the competition.
Customer loyalty has always been vital to the success of a business and especially in Internet Marketing, taking care of your customers means keeping $$ in hand.
Cheers,
TedQuaker
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Joined: 03 Jan 2008 Posts: 42 Location: Homosassa Florida
Posted: Fri Jun 19, 2009 1:08 am Post subject: Customer Satisfaction
Great post and so true!
The importance of customer satisfaction and loyalty is so often overlooked on the internet.
Most people are looking to sell, sell, sell and not trying to build a relationship.
There is nothing worse than being on a mailing list and receiving nothing put sales letters. You need to offer more and build their respect.
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