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charles
Joined:
13 Oct 2003
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243
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Posted: Tue Feb 17, 2004 12:54 pm
Post subject: Should I change content?
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Hello all, My home page is the only page I have listed as of this morning. I'm averaging about 75 visitors a day. I don't feel like it's drawing visitor's into our site and making them want to know more. I"m thinking their just hitting and leaving. I'm very tempted to work on the home page content but I'm afraid if I go changing I'd face the possibility of losing my one and only listing. I had one other page that was dropped by Google this morning. Should I try and tweak my home page or not.
One other question. All my pages analize and are getting spidered frequently but never get listed. Is there something else I should be doing. I'm not satisfied with a single page I've got. I need to refocus. I don't think I'm answering the questions people are looking for. I keep telling myself, questions, answers and solutions.
charles |
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Debs
Joined:
16 Aug 2003
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4296
Location:
NY
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Posted: Tue Feb 17, 2004 2:16 pm
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You have to look at a long-term strategy, not a short term fix.
If your pages have been live for at least several months, you have a lot (20+) of quality links into your site from other sites, and your search phrases (the ones your site is being found for) don't match up with the landing pages ... then I would say you need to tweak or refocus.
If any of the above isn't true, you need to build more content, get more links in, and make sure your found search phrases are targeting the right pages.
I think if I were tweaking to fix the found search phrases, I would likely rebuild the content to answer the phrase since that is already in the SE, and set a new page with the old content, tweaking to target it better.
Debs
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Voasi
Joined:
22 Dec 2003
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903
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California, The OC
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Posted: Mon Feb 23, 2004 2:36 am
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charles,
As for as question 1, go for it! I think tweaking your home page is a great idea. The search engines love to see fresh content and that new content may be just what the SE (search engines) are looking for.
I would have to say that this list represents the most important parts to each individual page when getting indexed by a search engine.
1. Title Meta Tags (not more than 60 characters)
2. Anchor Text (incoming and internal)
3. Header Tag Content (i..e H1, H2, H3, H4, H5)
4. Title Tag in Anchor Tags
5. Bold/Italic Tag Content
6. Body Text on top, middle and bottom of page
7. Alt Tags in Pictures that are Links
8. URL/Filenames
9. Meta Keyword Description
10. Alt Tags in Pictures that are not Links
As long as you follow these, putting your key term or key phrases where neccessary, you web page should do fine.
Question 2: Go back to the list above and follow it for every web page you have, putting your key terms and key phrases where needed. Adding lots of useful content to your site will also boost your rating of importance (also known as PageRank) within the web community
Try building your link popularity...the more links pointing bank to your site...the more of an expert of that particular key term/key phrase, which will also shove you higher in the search engines!
I hope that helps!
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