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eyes2005
Joined:
12 Dec 2005
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120
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Posted: Wed Oct 15, 2008 9:31 am
Post subject: Does changing the content on a page affect its' rankings?
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This is about changing the content on a page which has high rankings, and if this new 'modified' page would produce new/lower rankings?
Lets say you have some of your pages which are highly ranked for some keywords, and you have built good incoming links to these pages/ and have many decent links pointing to these pages.
Now lets say after a while you decide to modify the content/wording of the page(give the page a facelift) by changing its wording and perhaps some of the tags too, would this change the ranking of the page?
(Because although the incoming links are still pointing to the same page, they are pointing to different content, so contents + links are good for SEO)
eg, Lets say one page has good incoming links, ranks #6 for a term "cheap television aerial", and then you modify the content of that page, Will the NEW rank of this modified page possibly change? (which has the same amount of good incoming links in)
Don't ask Why I want to change the content of the page,- But if I wanted to keep these 'original rankings' can I do this using a redirect, so I don't loose rankings? How would I do this? - using a redirect, so I don't lose rankings on a new modified page?
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Larry Chamberlain
Joined:
01 Aug 2003
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1184
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London, England
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Posted: Thu Oct 16, 2008 6:13 pm
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Hi Eyes,
Actually that is a question that I have often asked myself and I admit that it has made me hesitate in modifying a page.
But when you think that the on page criteria is only one small part of Google's algorithm it is not likely to make a huge difference (provided the page is still on topic.)
The incoming links that you have will still be pointing to that page.
Usually I find that a small modification makes no difference.
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InternetMarketing_IQ
Joined:
13 Aug 2006
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1138
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Posted: Thu Oct 16, 2008 10:46 pm
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Ranking is constantly changing whether you make changes on your end or not.
You change pages in order to increase profitability.
And if your site is an authority site, and you have incoming links that are related, the negative effect is perhaps some PR loss on that page. But it is more likely that you will not notice a difference unless you do something major such as shift topic entirely.
Sure will change things up if you are very tight on your long tail keywords and suddenly they disappear.
You should check your log files to see if people are actually finding your page with the keywords you are using and go from there.
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kennichi
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09 Jun 2008
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190
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