Warburton2
Joined:
05 May 2007
Posts:
243
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Posted: Sat Aug 30, 2008 10:11 am
Post subject: Focusing on content as a link-building strategy
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This thread is branched off best tool to use for link building and will focus on link-building strategies, rather than link-building tools.
Publisher-For-You:
| Quote: | The other thing I like about your strategy is, it's so easy to teach.
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Beginning of ebook.
Pick a topic, and make the world's best site about it.
End of ebook.
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Right. Funny you should put in those terms, because that's always been one of my guiding aims: to have the best website on the internet on my topic.
If there is a better website out there, then I have two choices: either improve my own site or shift the topic focus slightly, so my site is still the best on the web for the topic it focuses on.
| Quote: | | This is what webmaster forums should be about. Discussing the nitty gritty details of creating great content. You know, like a writer's convention. |
It took me a year or so of experimentation to see that the best kind of content for the web was snappy, punchy, bullet-pointed, easily-digestible, genuinely helpful information. Stuff which is crying out to be bookmarked or linked to by bloggers.
| Quote: | | It is indeed possible to make the world's leading site on topic with poor income potential. My most popular site is about squirrels, but I've not taken that ball and run with it, as I'm concerned I'd spend 3 years building a world leading site that makes $100/mo. |
Any world-leading site on any topic can do well from sponsorship, CPM ads and CPC ads.
If you can find some good CPA merchants as well, that's a bonus. CPA merchant categories which immediately come to mind are media stores (posters, videos, books), pet stores (bird food, bird tables etc. - I hear squirrels love them!), confectioners (chocolate squirrels!).
| Quote: | | So, question for you. Without revealing your topic or URL etc, can you talk a bit about how you decided which topic to tackle? |
Yes. I picked a very broad umbrella topic, created sections on various sub-topics (starting a new section whenever I had an idea) and watched my traffic stats very carefully.
After a point you don't have to think hard to come up with ideas of how to expand the site anymore - the stats will basically tell you what's in demand and what you need to focus on next. |
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