Joined: 31 May 2007 Posts: 33 Location: Weaverville, NC USA
Posted: Wed Jul 16, 2008 4:26 am Post subject: Suggestions for maximum subscription rate?
Hey,
I am trying several methods to maximize subscription rate, not happy in one area (list buildig).
Here is the situation:
My autoresponder is the best with over 97% deliverability, but their emails are double opt-in only. I am getting a number of sign-ups that do not confirm. I have created a thank you page to inform sign-up that freebies, downloads, gifts, etc. are on their way and that an email has been sent to confirm their address...so be sure to open and accept to receive freebies, etc. (i.e. They must open email and confirm to receive gifts.) I am not happy with the amount that do not confirm. I have no White List info,but my emails get through Yahoo, MSN, and AOL which I have personally tested, email gets to in box.
To restate: I want to get more sign-ups to open and confirm their 1st opt-in email.
Any Suggestions or Recommendations...sometimes I cannot see the forest for the trees-smile. Thanks.
Much Success,
George Pierce _________________ Find out how I get 25-50 FREE Visitors a Day
There are actually a few different possibilities for why your confirmation rate is so low. Generally speaking, when someone truly requests information by filling out a request form, they are used to the idea that they will be receiving a confirmation email to confirm. Responsible email marketers know this is a standard procedure.
So when someone tells me their confirmation rates are low, I look at a few different possibilities:
1) Where are the signups coming from? If they are "guaranteed signups" or incentivized in any way, they may simply be filling out the form so they can get whatever the incentive is (credits, money, etc...) You're going to see a low confirmation rate with this sort of system no matter what.
2) Is the "97% deliverability rate" accurate? One company that touted that sort of deliverability rate recently got hammered by people who claim to have tested their system and reported a considerably lower deliverability rate. It's worth checking with your AR company to confirm how they can support that claim.
3) Your confirmation email itself may have "spam trigger" words that cause problems for you when that message is sent out. Many ISP's and service providers use their own in-house filtering system to flag and trap messages based on content. Take a good look at your confirmation message wording to see if you may have inadvertently included common spam triggers.
Generally speaking, when someone genuinely requests information, they expect to receive a confirmation email that requires them to click a link to confirm. (We all had to confirm our accounts for this very discussion forum).
Be sure you are using solid advertising tactics that accurately target your relevant market and avoid incentivized subscriptions.
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