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A Disturbing Trend...
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John Reese
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Post Posted: Tue Feb 10, 2004 6:45 am
      Post subject: A Disturbing Trend...

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I notice more and more Internet entrepreneurs (I see many on this site) spending a lot of their time "worrying" about bad cookie tracking, or being ripped off by a merchant, or being consumed by bad things that "might" happen in the future, etc.

I would just like to take a moment and say something about this...

GIVE IT A REST AND GET BACK TO WORK.

I mean that in the most polite way possible. (I'm trying to help people make money -- not sound like a jerk.)

I have been at this "game" a very long time. Since 1990. And I have been one of the top super affiliates in the world for many years now and I expect this to continue for the next 10 years and beyond.

WANT TO KNOW MY "SECRET"?

I don't waste my time bitching and moaning about who is ripping off who or what programs I don't like based on changes to their rules or how I think I "might" have my business affected in over a year from now.

It's a fact... For every moment of your day you spend consumed by the negatives of this business is a moment you could have used being productive -- doing keyword research, setting up some new sites and pages, testing additional programs to maximize your income, work on strategies to build your opt-in list, think of additional ways to provide more value to your visitors to keep them coming back, etc.

You can make all the money you want online but it takes WORK. This game changes and changes quickly. But the only way to continue making money (and to even grow your income) is to PUSH AHEAD. Keep working and don't get caught up with the negatives. If there's something you don't like, try something else. Keep trying things until you achieve the results you desire. You CAN do it. But only if you WORK at it.

So take this advice... STOP WORRYING ABOUT THINGS BEYOND YOUR CONTROL.

There's nothing you can really do about the "negative" things that arise that you don't like. But what you can do is "adjust" your business and move forward. If you plan to make a living online you better get used to the rapid changes in the marketplace. This isn't necessarily a "bad" thing. In fact, I see it as a POSITIVE thing. Because if anything is true, it's this... the people that are willing to do just a little bit more work than the majority will make most of the profits.

I challenge you to try something for just the next 3 months...

Everytime you start dwelling on something negative or something you don't like about this business, hop on your computer and add some new pages to your existing site or add an additional site. The "momentum" you will build for yourself with your positive productivity will increase your income. I guarantee it.

Best of luck to all the aspiring affiliates. You CAN make all the money you want if you're willing to work for it.

-John Reese
MarketingSecrets.com
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sellportal



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Post Posted: Tue Feb 10, 2004 8:20 am
      Post subject: How true!

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Hi John,

Your post "kills" a whole nich in online marketing/selling!

The "how to prevent stealing of products, text, ad copy, links, customers and other" niche.

But I agree 100%. And what you say is even more true for people not achiving tens or hundreds of sales per day.

Assume that I make 4 sales per month of a $9 product. And I get robbed once each month (a 1/4 loss due to stealth).

This looks like a big loss for the 4 sales per month guy but buying one or a couple of scripts, spending hours checking flash, cgi, perl and asp scripts, encoding every webpage, redirecting, cloaking and hiding.

This takes a lot of time and it might be good knowledge, but as you say, invest this time in finding better ways of selling, improving ad copy, finding new a better products to sell will most likely be more rewarding (in terms of selling).

Of course would one have to keep an eye on things, or suddenly you sell one copy and loose 10 due to stealing and there is a limit.

I always come back to one of my first tries to create and sell an invoce software. I really tried to make it as good as possible. I read up on indexing, sorting, special techniques to find and store data in the database. I did test runs for hours with hundreds of thousands of products, clients and transactions, always seeking to improve it.

One day did I stop up and think. The clients using it seldom had more then 50 clients, 1-200 products and had 10-20 transactions per day.

I could have done the program completely without all of the bells and whistles and it would have worked very well (saving me mucho time).

I still get trapped almost daily in the "doing it as good a possible" trap. I also get stuck in the "testing to be sure and what if" pond all the time.

I for one need the "go go go" daily.

Kenth
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Post Posted: Tue Feb 10, 2004 8:44 am
      Post subject: Re: How true!

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sellportal wrote:


The "how to prevent stealing of products, text, ad copy, links, customers and other" niche.


I've produced several million dollars in sales online in MANY niche markets. The fundamentals in marketing to any of those niches is the same. I can honestly tell you that I have had VERY LITTLE commission theft, product theft, or even customer theft in over 14 years of marketing online. And I've had over 1.5 BILLION web site visitors to my network of sites during that time. So there has been plenty of opportunity for people to "rip me off."

Does it happen? Sure. But does it happen enough to make you spend most of your time trying to prevent it rather than trying to sell more? ABSOLUTELY NOT.

Gary Halbert once said it best when he had a client "complaining" that if tons of sales started coming in she wouldn't know how she was going to handle all the orders. As Gary put it, that's the LAST thing you should be worrying about because those are "good problems to have."

Sometimes we all get caught up in the negative possibilities of the process rather than spending most of our time being productive and growing what we have to produce more income.

-John Reese
www.MarketingSecrets.com
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thepoolroom



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Post Posted: Tue Feb 10, 2004 10:54 am
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Quote:
I have been at this "game" a very long time. Since 1990. And I have been one of the top super affiliates in the world for many years now and I expect this to continue for the next 10 years and beyond.


Out of interest, what sorts of things were you doing in 1990? Were there enough people online then to make money? How did you sell? I'm interested in how this stuff started and evolved into the busy industry it is today.
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petertdavis



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Post Posted: Tue Feb 10, 2004 2:34 pm
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Actually, it's a good reason to diversify your sources of revenue. If you bring in the majority of your revenue from affiliate programs, maybe you should worry about the future of affiate marketing. Not that I suggest people follow the Chicken Little approach, but a bit of diversification won't hurt.
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Bobby



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Post Posted: Tue Feb 10, 2004 6:35 pm
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I had recently come to the same conclusions as John Reece, but then I read a discussion concerning http://www.1st-in-net-shopping.com

That site (or sites) seems to be filled with links "protected" by this linkshield product.

I thought maybe someone knew something I didn't and that's why I started the thread about changing/altering links.

It looks like my conclusion was accurate after all.

Bobby
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Debs



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Post Posted: Tue Feb 10, 2004 7:38 pm
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I don't think John is saying ignore the theft, so much as he is saying don't obsess over it.

If you keep your head in the sand, you don't know what is happening, or how to fix it.

I wondered for a long time, just how serious parasiteware was in redirecting commissions. So I took the time to build a page, and set up a script to test it. What I thought was a small problem, turned out to be a real concern. 3/4 of my visitors are infected with spyware! My commissions through the various networks dropped dramatically the last 3 months too, but the traffic didn't drop with it.

Now, I had to decide what to do about it. For now, I offer a link at the bottom of my pages, saying my site has a "No Popup" policy (since parasiteware commonly uses popups to divert visitors), and if they are seeing popups to click the link to find out why. I also added some tags that prevent Microsoft smarttag parsing.

Time will only tell whether this is enough, but for now it's enough for my peace of mind. Total time spent on this was less than 2 days over a period of a week, well spent considering the peace of mind I received.

While all this was going on, I also researched more site topics, wrote a few more articles for my site, and read a couple ebooks Wink

As with anything you do, moderation is key. Don't ignore, be aware, but don't obsess. Kind of like what you have to do with SE rankings too Wink

Debs
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Bobby



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Post Posted: Tue Feb 10, 2004 7:44 pm
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Debs wrote:
I don't think John is saying ignore the theft...



Neither am I.


- Bobby
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Post Posted: Tue Feb 10, 2004 9:53 pm
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Debs wrote:
I don't think John is saying ignore the theft, so much as he is saying don't obsess over it.

If you keep your head in the sand, you don't know what is happening, or how to fix it.

I wondered for a long time, just how serious parasiteware was in redirecting commissions. So I took the time to build a page, and set up a script to test it. What I thought was a small problem, turned out to be a real concern. 3/4 of my visitors are infected with spyware! My commissions through the various networks dropped dramatically the last 3 months too, but the traffic didn't drop with it.

Now, I had to decide what to do about it. For now, I offer a link at the bottom of my pages, saying my site has a "No Popup" policy (since parasiteware commonly uses popups to divert visitors), and if they are seeing popups to click the link to find out why. I also added some tags that prevent Microsoft smarttag parsing.

Time will only tell whether this is enough, but for now it's enough for my peace of mind. Total time spent on this was less than 2 days over a period of a week, well spent considering the peace of mind I received.

While all this was going on, I also researched more site topics, wrote a few more articles for my site, and read a couple ebooks Wink

As with anything you do, moderation is key. Don't ignore, be aware, but don't obsess. Kind of like what you have to do with SE rankings too Wink

Debs


You're exactly right. Don't ignore it, yet spend most of your time growing your business -- not worrying about what might go wrong.

To answer the other post about what is was like marketing online in 1990, most of it was done via the online services at that time. Like CompuServe, AOL, Delphi, Prodigy, etc. There weren't many web sites back then, so most of my marketing was through the classifieds on those online services and using their niche communities for lead generation.

-John Reese
MarketingSecrets.com
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profitpuppy



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Post Posted: Tue Feb 10, 2004 9:56 pm
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I agree with the sentiment of your post. You will not get anywhere if you spend your time complaining or worring about how much commission is taken. The question is what percentage of sales is taken by scumware. I am guessing 20-50% for some areas and 0% for others. 20% is a significant amount. But I don't think there is anything much affiliates can do about it, so we just have to grin and bear it, and where possible go for scumware free merchants.
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robertb



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Post Posted: Wed Feb 11, 2004 3:41 am
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Bobby wrote:
I had recently come to the same conclusions as John Reece, but then I read a discussion concerning http://www.1st-in-net-shopping.com

That site (or sites) seems to be filled with links "protected" by this linkshield product.

I thought maybe someone knew something I didn't and that's why I started the thread about changing/altering links.

It looks like my conclusion was accurate after all.

Bobby


Only that page has "protected" links and it's set to not be spidered by Googlebot in the page's META code. That is the only page I've seen James do that on that. All of those other site you can click off onto don't use any link "protection" whatsoever.
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onlineleben



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Post Posted: Wed Feb 11, 2004 8:18 am
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Debs wrote:
I also added some tags that prevent Microsoft smarttag parsing

Debs, is that something easily to implement and could you share how you did that? Probably would help a lot of us out here.

Btw, the No Popup policy is a nice way to also brand your site as even more userfriendly.
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Debs



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Post Posted: Wed Feb 11, 2004 12:44 pm
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It's a simple one line tag you add to your <head> section, I also added a one liner for the image toolbar:

<meta http-equiv="imagetoolbar" content="no">
<meta name="MSSmartTagsPreventParsing" content="TRUE">

Debs
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onlineleben



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Post Posted: Wed Feb 11, 2004 1:10 pm
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Thanks a lot Debs.
Great info. Will implement it straight away.
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Charlie



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Post Posted: Wed Feb 11, 2004 1:18 pm
      Post subject: Re: A Disturbing Trend...

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Hello everyone.

Excellent thread. Have you been lurking long, John? Wink

John Reese wrote:
So take this advice... STOP WORRYING ABOUT THINGS BEYOND YOUR CONTROL.

As a "recovering perfectionist" I still have a natural tendency to worry about things beyond my control as an excuse for not doing what I know I should.

Marketing online has enabled me to control my working environment in ways I just couldn't offline, but I always like the idea of taking things further. Thanks for the reminder.

Quote:
I challenge you to try something for just the next 3 months...

Superb. I know a few people who might appreciate a challenge like that (even if they don't know it yet). I might just mention it to them.

Quote:
Everytime you start dwelling on something negative or something you don't like about this business, hop on your computer and add some new pages to your existing site or add an additional site. The "momentum" you will build for yourself with your positive productivity will increase your income. I guarantee it.

From my own experience, I can say that doing is the only way of breaking out of analysis mode. Let's face it, you can think of an excuse (consciously or otherwise) to justify almost any behaviour - self-limiting included.

Regarding affiliate theft...

Quote:
Does it happen? Sure. But does it happen enough to make you spend most of your time trying to prevent it rather than trying to sell more? ABSOLUTELY NOT.

I think all this acts as just another reminder of how powerful fear can be as a marketing tool.

Debs wrote:
I wondered for a long time, just how serious parasiteware was in redirecting commissions.

I tend to promote quite a few independent programs, so this is less of a problem for me, but even so I think it is a mistake to group "parasiteware" together with "manual affiliate theft" all under one label.

It seems to me that the "manual" variety is not worth bothering about (with the possible exception of internet marketing ebooks and services to an "educated" audience), but parasiteware and the blocking of affiliate codes by firewall software is more serious.

If you rely on CJ for your income, it needs to be taken seriously.

onlineleben wrote:
Btw, the No Popup policy is a nice way to also brand your site as even more userfriendly.

When it comes to "everyone's favourite" pop ups I think it's important to try and keep emotions in check...

Assuming we're just talking about automatic pop ups (as opposed to click-activated ones), how many people really object to one entry or exit pop up or pop under if it is relevant and easily closable?

I certainly don't.

Sorry I was a little late for the party, but I enjoyed picking up on a few good points.

All the best,
Charlie.

P.S.
John Reese wrote:
Gary Halbert once said it best when he had a client "complaining" that if tons of sales started coming in she wouldn't know how she was going to handle all the orders. As Gary put it, that's the LAST thing you should be worrying about because those are "good problems to have."

I think if she had said "support all the customers" or "deal with all the questions" I would have been more inclined to think of it as something worth worrying about...

It seems such a thin line between good customer support (as a one man band) and chaining yourself to the desk.

I think it's important to set your own definitions for your own business, and then let people know from the start what they can expect from you.

Surely collecting the money is the easy bit.
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