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showerob
Joined:
09 Jul 2008
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14
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US
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Posted: Wed Jul 09, 2008 1:09 am
Post subject: Nearly 3000 clicks but 2 sales, what's happening here?
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I guess I have been trying to unload my frustration about an affiliate links on my website. The links have generated nearly 3000 clicks now but two sales. It's averaging 10 clicks per day.
Should I contact the advitiser or does anyone has any suggestions on what I should do? |
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AllanGardyne
Site Admin
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02 Jul 2003
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6326
Location:
by the beach, Australia
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Posted: Wed Jul 09, 2008 3:53 am
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Have you written helpful reviews of the products or are you just just displaying banner ads?
As you've probably read, all traffic isn't equal. Your job as an affiliate is to warm up your visitors and get them in a ready to buy frame of mind when they reach the merchant's site.
If you publish an enthusiastic endorsement with specific details telling exactly how the product has helped you, you'll create the right mood in your visitor's mind.
If you just slap up an ad, your visitor knows he has just clicked on an ad and will arrive at the merchant's site in a suspicious frame of mind. He might be curious enough to click, but not curious enough to buy because something about your site has left lingering doubts in his mind.
Also (don't take this personally because I haven't seen your site) if your site looks rough and amateurish and untrustworthy for any reason, that will affect what is going on in your visitor's mind when he clicks on the link.
So you may need to look at ways of making your site look more professional and trustworthy.
However, only 2 sales from 3,000 clicks is dreadful, no matter how bad your preselling is.
Yes, I recommend you ask the affiliate merchant or advertiser for advice. Some affiliate merchants are extremely helpful and some are hopeless. Good luck! A good merchant should be able to recommend different ad banners or different techniques which are working for other affiliates.
If you don't get useful assistance, you'll probably have to switch to a more helpful merchant with a better conversion rate. Keep experimenting.
You can also ask for a site review in the Site Review section of the forum.
[Edited to fix a typo.]
_________________
Allan Gardyne
AssociatePrograms.com - You're here. Explore it!
Last edited by AllanGardyne on Thu Sep 04, 2008 9:11 am; edited 1 time in total |
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showerob
Joined:
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Posted: Wed Jul 09, 2008 1:20 pm
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Thanks Allan for taking time to personally respond to my post.
I will try everything you suggested. I actually have a page devoted to this product with some preselling.
Here is the link to the page: Water Testing Kits
I will try and revise it and incorporate all your suggestions and I hope to come back here with a hearty report.
Thanks again! |
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InternetMarketing_IQ
Joined:
13 Aug 2006
Posts:
1137
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Posted: Thu Jul 10, 2008 4:00 am
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In your very first sentence you have "water testing kits" hyperlinked. This is prime space for eyeball views. So people see that link and click it.
They then go to the affiliate. ZERO preselling has been done at that point. So you get clicks without sales.
Look at your log files. Where do people enter your site? Which pages do they leave from? How long do they stay on your site.
I'd bet if you looked at your stats this is the link they are using, and they are simply not ready to buy.
Another part of the problem is there are TOO Many options.
You need to TELL your visitors what they need to buy, then link directly to that KIT!!!
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mike_J
Joined:
09 Jul 2008
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5
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Seattle, Washington
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Posted: Fri Jul 11, 2008 4:56 am
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The photo widget makes it hard for me to pay attention while reading.
I would agree the top link is too soon without some presell. Maybe a short paragraph with a few benefits and how it worked for you. So people can see you tested it yourself and liked the results. If you are going to buy a water test kit, you can't go wrong with this one.
If that link took people to a presell page for that product only, I think it would work better.
One last thing, I would put the EPA links at the bottom of the page. People going there and will get lost 
~Mike
_________________
Free Report teaches step by step 90 plan for driving free traffic to any website. Take a look http://1000homebiztips.com |
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showerob
Joined:
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Posted: Fri Jul 11, 2008 9:57 am
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| Thanks Mike! |
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Big D
Joined:
19 Jun 2008
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22
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USA
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Posted: Wed Aug 06, 2008 9:00 am
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Allan had some good advice, try and sell your product. You can also speak to your affiliate manager, I'm sure he can help you out 
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A great niche with little competition... http://www.bigxplus.com/affiliate.php |
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trafficwave
Joined:
31 Jul 2008
Posts:
66
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Posted: Thu Aug 14, 2008 7:20 am
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You asked for advice so I'm going to give you some here.
Warning: It may not be pleasant. But it can help.
Your headline is a real yawner.
You've got what appears to be factual information but nobody is going to get past that headline.
There are a lot of options and the very first thing that popped in to my head is:
IS YOUR WATER KILLING YOU?
The very first paragraph needs to launch in to the dangers that reinforce that headline; NOT talk about kits.
Really focus on the fear factor. Stress the contaminants.
Got any horror stories? Use 'em!
THEN talk about the different options for having water tested.
Talk about the inconvenience of having to send the test results out.
Talk about the expense of other water testing systems.
Talk about having to wait to find out the results.
THEN stress the benefits of getting your kit and testing it at home.
Hammer on those benefits.
Selling is about triggering and enforcing that emotional response.
Like it or not, we make purchasing decisions on an emotional level.
If your copy doesn't touch their emotions, you're NOT going to sell.
Trigger those emotions ... enforce those emotions ... show them how you can help ... and you won't be able to help but sell.
Your prices are low enough that if you get the copy right, you won't be able to help but make money.
_________________
-----------------------------
Brian Rooney, TrafficWave.net
Email Marketing with AutoResponders
Success Life Network - Unlimited Web Hosting |
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showerob
Joined:
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14
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US
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Posted: Thu Aug 14, 2008 10:31 am
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Good advice.
I am re-writing the page along with most of the pages. I am using Ken Evoy's (of SiteSell) as a guide.
I will make the changes in a couple of weeks and I will post it here for review.
Thanks. |
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showerob
Joined:
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Posts:
14
Location:
US
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Posted: Sun Aug 17, 2008 3:01 am
Post subject: I now have brand new sales page
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I appreciate every advice here.
I have a make-over pre-selling page here: http://www.waterfilters-camping-water-purifier.com/water-testing-kits.html
I am re-writing most of my important web pages as well, this is the second one of possibly 50 pages.
Don't pity me, I can do it, slowly
Please anyone, let me know what you think.
Thanks.
DA |
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krunk
Joined:
16 May 2008
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30
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Posted: Wed Aug 20, 2008 12:50 am
Post subject: Where
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Where did you advertise your site at?
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www.khalilbashir.ws |
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showerob
Joined:
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14
Location:
US
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Posted: Wed Aug 20, 2008 1:59 am
Post subject:
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Hello krunk,
I am not really sure what you mean and the context of the question. I advertise locally--word of mouth often, and via Google Adwords. |
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namer.ca
Joined:
31 Aug 2008
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1
Location:
Canada
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Posted: Sun Aug 31, 2008 1:41 am
Post subject:
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I don't mean to sound discouraging,
just my personal opinion,
no matter how much work you put into your website,
the domain that you use:
consists of 4 words connected by 3 hyphens
this does not exactly build confidence in a visitors mind, at least not in my mind, to me it's an instant indicator of SPAM. and this fact alone Diminishes any chance of sales DRAMATICALLY, i think.
If you owned WaterTestingKits.com i'm not sure your experience would have been the same . |
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nat014
Joined:
15 Jul 2008
Posts:
18
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Posted: Sun Aug 31, 2008 10:32 pm
Post subject:
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Hi
I agree you need to build the confidence. It does not matter if you have a great site, if your customer don't feel confident then they won't buy from you.
Also you should find out of the 3000 click you had, were most of them just browsing or were they ready to buy. If you caught them too early in the process they wont buy yet!
Good luck
_________________
Nathalie
Thirty Day Challenge |
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showerob
Joined:
09 Jul 2008
Posts:
14
Location:
US
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Posted: Tue Sep 02, 2008 1:47 am
Post subject:
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| namer.ca wrote: | I don't mean to sound discouraging,
just my personal opinion,
no matter how much work you put into your website,
the domain that you use:
consists of 4 words connected by 3 hyphens
this does not exactly build confidence in a visitors mind, at least not in my mind, to me it's an instant indicator of SPAM. and this fact alone Diminishes any chance of sales DRAMATICALLY, i think.
If you owned WaterTestingKits.com i'm not sure your experience would have been the same . |
Thanks for your advice.
I must confess, the first time I read this, I said to myself "who is this, and what is he talking about?"
But I am taking your comments very positively. In fact, you confirmed something I've wanted to do six months ago, that is, to change my domain name.
May be I should have done that then but I am ready to do it now.
I will sacrifice my page ranking of 2 and about 100 visitors a day but I believe it's worth it.
I have lost confidence in the current domain name. I want to make it a short keyword and to the point.
As for the latest comment on the 3000 clicks, I canceled my affiliate account with that company because I do not believe they are truthful.
More than 3000 clicks, over 5000 impressions and just 2 sales; something is not right from their end.
Thanks again. |
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