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Stuck on looking for affiliates
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edburdo



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Post Posted: Mon Jan 26, 2004 5:14 pm
      Post subject: Stuck on looking for affiliates

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Ok, here is my dilemma.

I have a keyword that I want to use. For the sake of clarity, lets says its Dogs. I like the topic, I know I can write a lot about it. I know of quite a few sites that are competing, but that are lacking in the content front.

However, I cannot find ANY affiliate programs selling Dogs. I can find affiliate programs to make Dogs, but that is a smaller market. Much smaller (although I will target that with a section on the site).

So, what are your recomendations?

a) try to find a company an work out a deal with them
b) move on to another topic
c) just do esales (ebooks and such) from the site and don't worry about affiliate programs
d) other

Any advice would be helpful...
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Charlie



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Post Posted: Mon Jan 26, 2004 8:10 pm
      Post subject: Re: Stuck on looking for affiliates

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Eric,

I'd consider Adsense first. Are the PPC prices high enough to offer decent potential?

If there is still no joy, I'd look at the possibility of a JV. Maybe you could persuade them to get some affiliate tracking software and assign you as chief affiliate guinea pig.

Failing that, move on - but not before a good lateral thinking session. Could you lead people to richer associated pastures?

Hope this helps,
Charlie.
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edburdo



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Post Posted: Mon Jan 26, 2004 10:21 pm
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The items I am wanting to promote (the Dogs in this case) can be manufactured. It is a slow process for the most part... but I know of about 8 companies making these items. Each item is custom made to the customers specifications... and they sell for about $70 US and up... up considerably in some cases...

So I might be able to land some personal affiliate sales that way. By contacting the people and seeing if they want to offer me a percentage of any sales I send them.

The other item I have been considering is a member site. Have some free items out to attract people... lots of stuff for the SE's, but have a membership site to the good stuff. Articles and plans for making these items and their accessories. All the plans for these items I have found on the internet are either a) very cheesy or b) you have to pay for them.

So I think I can make a shot at taking this approach. And having AdSense for the free content, which I think I can get a lot of pages of...
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Charlie



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Post Posted: Tue Jan 27, 2004 3:45 pm
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edburdo wrote:
The other item I have been considering is a member site. Have some free items out to attract people... lots of stuff for the SE's, but have a membership site to the good stuff.

If you write two (or more) part articles, you can easily make sure the first reinforces the problem in the readers mind, rather than actually solving anything.

If you get the balance right, the second in the membership site will seem even more irresistable than ever...

The trick is to give just enough away. Giving everything away for free is an easy trap to fall into.

Are there other high traffic sites in this niche? If yes - and especially due to the absence of many affiliate programs - any affiliate program you set up for a membership site would be grabbed. This would be a way of turning the lack of affiliate programs into an advantage to you.

Cheers,
Charlie.
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edburdo



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Post Posted: Tue Jan 27, 2004 3:54 pm
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Most of the affiliate sites in this field are hard selling... and pretty lacking in content. Lots of online stores in this field... but they seem to be selling drop-shipped goods. Mostly from the same companies.

People who build these themselves make a good profit... so I might go that approach.

And I was thinking last night about the membership idea... and what you just mentioned is what I was thinking. Offering part of the content for free... enough to grab people's attention, then put the rest of the content into the membership program.

Thanx for the help Charlie... I think I am going to go with this idea... once it goes live, I'll let folks now (well, you'd be able to see it from the porfolio link below).
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speedguide



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Post Posted: Tue Jan 27, 2004 6:03 pm
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Eric,

Just a thought... How much content will you need before you can launch the member site? I'd follow a little more of Charlie's advice and try to come up with some lateral areas to generate money.

How many people will you need to attract to make it pay? How much "hands on" will you need to do?

My 2 cents,
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edburdo



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Post Posted: Tue Jan 27, 2004 6:09 pm
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Yeah... I was just working on that. I have to sort out what is reasonable for starting content... and what is reasonable to add every month or so. I need fresh content to keep people... but I need content to get them to join.

I think (unfortuantely) this site is going to be "back burnered" for now. I will probably work on it still... but slowly as time permits. Then once I have enough of this content ready to go, I will launch the site and start the member site.

I may just go with a regular affiliate site for now and try to develop some of these "mom-n-pop" manufacturers into affiliate programs. Smile
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speedguide



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Post Posted: Tue Jan 27, 2004 6:18 pm
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edburdo,

Investigate the JV route. I wouldn't want to spend my time "teaching" the affiliate program system to a company. Remember to focus on what you are doing and what you can control.

my 2 cents,
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Charlie



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Post Posted: Wed Jan 28, 2004 3:23 pm
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speedguide wrote:
Investigate the JV route. I wouldn't want to spend my time "teaching" the affiliate program system to a company.

You're still going to need tracking though, so if they set up affiliate tracking software just for you, when does a JV become a private affiliate program?

(I'm assuming you are meaning a JV for sales, rather than just mutual promotion in some way.)

Cheers,
Charlie.
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speedguide



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Post Posted: Wed Jan 28, 2004 4:05 pm
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Charlie,

Correct a Joint venture for sales. I haven't figured how or what yet.
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Post Posted: Thu Jan 29, 2004 1:44 am
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Eric,

If they are not keen on a joint venture or don't know about affiliate marketing, you could suggest a pay per referral system. And rather than just leave it at that you could perhaps increase the future income by saying - when I get you X referrals (or if i get x referrals total within y months) will you let me be your affiliate - or shoot higher and ask to be their affiliate manager, getting a small % of all the affiliates you manage.

Sometimes the referral system might be easier, depending on the industry (like Ken Evoy's daughter), and if you succeed they may be willing to sweeten the deal.

Another idea - If they buy a dog then they get membership to the free cotent site. This may be better o subscription basis-- I've seen a few companies say the only way to get onto our restricted content site is to subscribe to our dog (or our dog walking service) for a year.

good luck...
Mark
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mdr02125



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Post Posted: Thu Jan 29, 2004 4:09 am
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grrrrr.... I was SURE I was logged in! Crying or Very sad
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Charlie



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Post Posted: Thu Jan 29, 2004 12:24 pm
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Quote:
Another idea - If they buy a dog then they get membership to the free cotent site. This may be better o subscription basis-- I've seen a few companies say the only way to get onto our restricted content site is to subscribe to our dog (or our dog walking service) for a year.

I think a good approach with membership sites (and probably marketing in general) is to make the offering look as if it isn't available to everyone.

You don't have to do much, but think of a test that the visitor can pass to make them think they qualify (where others don't). I assume the theory is it's harder to refuse something that isn't available to everybody.

Just a thought,
Charlie.

P.S.
Quote:
grrrrr.... I was SURE I was logged in!

It almost always takes me three attempts to login. Even then, I have have to open multiple windows from the first. Also, URLs from email thread updates have to be pasted in an existing logged in window, else they open as not logged in windows if clicked.
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Jewel



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Post Posted: Thu Jan 29, 2004 1:32 pm
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Is it possible to combine "dogs" with another topic to come up with a niche that would have affiliate programs and attract a lot of traffic? What else do your "dog" purchasers do, use, wear, or otherwise spend their money on? Smile Or what accessories do they need to maximize the use of their dog purchase?
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Last edited by Jewel on Sat Feb 28, 2004 8:30 pm; edited 1 time in total
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hugeaffiliates



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Post Posted: Tue Feb 17, 2004 5:26 pm
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There's always Amazon.com...
They probably carry some "dog" related books and other stuff that you could sell..
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