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stevencortez
Joined:
10 Dec 2003
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6
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Posted: Mon Jan 26, 2004 7:12 am
Post subject: Do you think Googles AdSense program will be here long?
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Adsense has got to be one of the best & easiest programs out there that pays us cash to post ads on our site.
I haven't ever head anything really bad about it. Everyone's using it. I dont see anything bad about it.
But what do you guys think about how long it'll be around? This is what scares me. I look at this program and see how great it is but I just see it not being here long. When I mean long maybe a year or 2.
It's an excellent program but I feel it'll get to a point where they could make more without paying webmasters, just keeping it as they did or something.
I almost see it as comparing it to the "free isp" days. I'd really hate to see it gone because everyone is making cash from it.
How long you think it'll be here? long ? another year or so?
Steven |
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Debs
Joined:
16 Aug 2003
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4296
Location:
NY
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Posted: Mon Jan 26, 2004 1:06 pm
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Steven,
Why would you think it won't be here long? Not only is the idea being copied by Yahoo and others, but Google wouldn't get the conversions (hence more money for themselves) if they didn't have the content sites in the program, and they won't keep the content sites if they don't share the revenue.
It's a win win situation for Google, believe me, they will be around for as long as quality content sites are available to help presell visitors and increase conversions. They are, after all, a business looking at the bottom line. 
My 2 cents,
Debs
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Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!" |
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Charlie
Joined:
22 Aug 2003
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3305
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UK
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Posted: Mon Jan 26, 2004 8:01 pm
Post subject: Re: Do you think Googles AdSense program will be here long?
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Although we're talking pay per click and not pay per sale, I think it's fair to make the comparison with affiliate programs...
As long as everyone is making more money overall than they would with the reduced exposure, why would they ever stop?
As Debs said...
Win-Win-Win.
It's almost overkill.
Cheers,
Charlie.
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"Before I speak, I have something important to say."
- Groucho Marx |
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AllanGardyne
Site Admin
Joined:
02 Jul 2003
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6326
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by the beach, Australia
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Posted: Mon Jan 26, 2004 10:39 pm
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As long as it works well for advertisers - they're the ones who are paying to make it a success - it will survive.
_________________
Allan Gardyne
AssociatePrograms.com - You're here. Explore it! |
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Guest
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Posted: Sat Jan 31, 2004 12:41 pm
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AdSense and affiliate programs have one thing in common, they drive potential buyers to merchant sites, the only thing differing being the commercial model.
The question will ultimately be; does the merchant save more by paying webmasters for sales via the affiliate networks, or by paying webmasters via Google?
As many of us know, there are big, big problems looking for the entire affiliate industry. This is due in part to lost sales due to tracking cookie deletion, either in real-time, or by the use of anti-malware in all of its forms. Privacy is becoming a big issue, and will become a major issue. Look at what happened to pop-ups and newsletters for example. Research shows that right now 60%+ of affiliate commissions are being lost, and that could rise to 90% over the next year or so as more people install anti-malware products, and in particular thet are installed as standard on new PC's. Many people are also setting their cookie security on maximum, thereby blocking all tracking cookies. All this means affiliates are not being paod for referrals, and neither are the networks; the winners are the merchanst who are receiving all of that free business. This is unsustainable, and will not be sustained.
What has this to do with AdSense? Well quite simply with AdSense you know that if someone clicks your link you will get paid for it without question. Merchants will compare AdSense with other forms of advertising, and will realise that they are getting excellent value for money.
I definitely see more sites being built for AdSense, and not for affiliate commissions.
Regards. |
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Guest
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Posted: Tue Feb 03, 2004 11:03 am
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| Quote: | | What has this to do with AdSense? Well quite simply with AdSense you know that if someone clicks your link you will get paid for it without question. Merchants will compare AdSense with other forms of advertising, and will realise that they are getting excellent value for money. |
BUT, if affiliates continue to lose commissions because of various tools out there like the ones you mentioned, then they will stop promoting affiliate programs via Adwords, too. Fewer ads on Adwords means less money to pay out, potentially. |
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Charlie
Joined:
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3305
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UK
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Posted: Tue Feb 03, 2004 12:04 pm
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| Quote: | | BUT, if affiliates continue to lose commissions because of various tools out there like the ones you mentioned, then they will stop promoting affiliate programs via Adwords, too. Fewer ads on Adwords means less money to pay out, potentially. |
But if the trend for affiliate content sites (including Adsense) continues, maybe merchants will be able to buy the Adwords themselves and get the exposure via Adsense. Their reliance on affiliate programs would be reduced at the same time.
Surely targeted exposure is the name of the game, however you do it.
Just a thought,
Charlie.
_________________
"Before I speak, I have something important to say."
- Groucho Marx |
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Jscott
Joined:
14 Oct 2003
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152
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Posted: Tue Feb 03, 2004 2:16 pm
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Charlie has it spot on. Adwords does not depend on affiliates. If (and I do not believe it to be reality) affiliates die then the merchants or corps will pick up the slack. Not only for purposes of selling but for branding.
I could care less whether Google makes it or not. The rules have changed. There will be others sprouting up to compete in that space. Having a large share of web traffic that can be directed is where the power is. The money too. |
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