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phrase/broad keywords

 Affiliate Marketing Forum Index -> Search Engine Optimization
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Juan



Joined: 23 Feb 2007
Posts: 43
Location: Spain
PostPosted: Fri Sep 21, 2007 10:13 am    Post subject: phrase/broad keywords Reply with quote
When selecting keywords for a new website, what do you think it is the more recommended option, to select broad keywords or rather phrase keywords, or both options work similarly,

thank you,
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jjarrett



Joined: 18 Sep 2004
Posts: 7
Location: Salisbury, NC
PostPosted: Tue Sep 25, 2007 12:36 am    Post subject: Keywords Reply with quote
Focused keyword sets, i.e. keyword phrases three or more words long are basically long tail keywords. Although they don't get searched for as much as broader keywords, they are more focused. The searcher is more likely to find what he/she is looking for and more likely to buy.

You can optimize for broader keywords, but they're also more competitive.

Jinger
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jarek



Joined: 14 Sep 2007
Posts: 12
PostPosted: Fri Sep 28, 2007 10:53 am    Post subject: Reply with quote
For new websites, try to get rank for terms like "best blue widgets in Chicago". Once you start ranking for it, go for "best blue widgets", then "blue widgets" and then hit for "widgets".

Getting the idea?
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etj4582



Joined: 20 Feb 2007
Posts: 120
PostPosted: Mon Oct 01, 2007 5:16 pm    Post subject: Reply with quote
I would suggest you stay away from broad match for a while. Start with phrase and exact match first. Then, over time, go to broad match.
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