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SuccessEnroute
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Posted: Wed Jul 11, 2007 5:32 am
Post subject: Adsense Placement
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Is it adviseable to place your adsense on each and every of your blog posts? I saw alot of blogs with high traffic does that? Won't your reader get turned off with too much ads?
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AllanGardyne
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Posted: Wed Jul 11, 2007 8:02 am
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Try it and see what happens to your AdSense revenue, to your visitor numbers, to sign-ups for your newsletter, and to sales of affiliate products - if you have all those things.
Sometimes you can make changes which increase your AdSense revenue but decrease your affiliate revenue. It's the total result that matters.
I've tested placing large square AdSense ads VERY prominently on websites, near the top of the page, just under the article heading, with the article wrapping around the AdSense ad. To me, sites like that look fairly awful. However, the AdSense click-throughs are very good.
It depends on the image you're trying to present. Is this a serious business with a serious purpose, aiming to impress visitors who are likely to become long-term repeat visitors? If so, then you'll want to tread more carefully.
For example, on AssociatePrograms.com, we want you to treat us seriously and we love the fact that a large proportion of our traffic is repeat, type-in traffic, so we treat you with respect.
Also, how YOU feel about the site you own is important. Would you feel happy showing it to your friends? I make lots of decisons that aren't purely business decisions. I often do things simply because that's what I feel comfortable doing. It's your business - you don't have to follow anyone else's rules.
On the other hand, if you admit to yourself that nearly all your visitors will only ever visit your site once, then hit them hard with AdSense ads.
The revenue you collect will soon tell you if you're doing the "right" thing.
Just another thought... If your content is very good, your visitors will be prepared to overlook all sorts of "bad" things you do.
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SuccessEnroute
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Posted: Wed Jul 11, 2007 8:18 am
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Hi Allan,
Thanks for the reply. I am definitely serious about this blog and i want to make it a success, so i dont really want to turn my readers off but i want repeat readers.
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Charlie
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Posted: Wed Jul 11, 2007 12:51 pm
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| AllanGardyne wrote: | | ...if you admit to yourself that nearly all your visitors will only ever visit your site once, then hit them hard with AdSense ads. |
Just remember what you want them to do when they land. It is possible for people to leave without doing anything whatsoever, if you push too hard.
Consider also, that regular visitors will look straight past the ads in many cases, too.
Frankly, the whole area of ad acceptability is an area I have trouble with. As a surfer, with the exception of SERPs, to the best of my knowledge, I have never, ever clicked on an ad - other than a text link in the body of the text. I include Adsense the same as banners. Blind as a bat, I'm afraid...
Just like ads in a newspaper. Next... Even ads on TV. Here in the UK, several channels do not have "commercials" at all. With the obvious exception of the ones including cute animals, I resent ads on TV the same as I resent ads anywhere else.
The only times I have clicked ads have been when I am looking at what competitors are doing, or researching page design or usability.
Yet, I know that MANY people do click all sorts of things. I think it has a lot to do with what I call the "televisation" of the web and the way many people seem to "surf". The term itself seems to imply some sort of "take what comes", "go with the flow" sort of attitude...
It's totally alien to an intensely analytical wrestler like me, but anyway.
I think when you go to the "normal" man in the street - as opposed to engineers or business types - you will discover that you can get away with quite a lot of hard ads on the web. Much as it's sadly true that hype works with pop IM, I honestly believe many people surf with low attention span. They just want something to click. So you might as well get paid for it.
Basically, if you are targeting normal people, don't be afraid to test pushy ads if you are comfortable with it. Much as I dislike it, this approach can work pretty well.
| SuccessEnroute wrote: | | I am definitely serious about this blog and i want to make it a success, so i dont really want to turn my readers off but i want repeat readers. |
Experiment gently. Crank it up, but keep an eye on things. Be wary of complaints, but treat them in the overall context of what most people actually do, as opposed to what some people say. Some people will complain about anything.
Funny old world,
Charlie.
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AllanGardyne
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Posted: Thu Jul 12, 2007 2:02 am
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| Charlie wrote: | | Experiment gently. Crank it up, but keep an eye on things. Be wary of complaints, but treat them in the overall context of what most people actually do, as opposed to what some people say. Some people will complain about anything. |
This reminds me of the days when pop-ups started appearing on websites. There were cries of outrage, lots of people saying how dreadfully intrusive they were. Some people suggested there should be a law against them. Other said they'd never return to a website which used pop-ups.
I hated them and refused to use them. Then I read an article by Declan Dunn, who had experimented with pop-ups and found that they dramatically increased click-throughs and sales. If you weren't using them, you could be turning away thousands fo dollars. I eventually tried them and found he was right - at that time, anyway.
It's often hard to know how much importance to place on complaints. Often the newsletters I've written which generate the most complaints also generate the most sales. Figure that one out.
For me, though, it all comes back to doing what you feel comfortable with.
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InternetMarketing_IQ
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Posted: Sun Jul 15, 2007 5:03 am
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1. Track your clickthroughs
2. Too many ads can work against your profits - I'm too tired to explain why. Just make sure you track and remove the ads from the non performing pages. This can be difficult if your ads are part of a shared boarder.
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runner
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Posted: Sun Jul 22, 2007 5:15 am
Post subject: AdSense is a part of commercial promotions.
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We all are selling something, either products directly or ideas of the products(pre-selling). I see AdSense and other ad-forms as a natural part of the promotions.
I also believe that most of the people can see the ads in a healthy way. They want to decide, whether they believe the ad or not.
I agree with Allan, that the total impression of the site or blog is the most important. For instance this forum uses AdSense ads, which doesn`t decrease the image of this forum in any way.
You can also see ads on your page as a service to the visitor, because they are highly targeted.
Juhani Tontti
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SuccessEnroute
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Posted: Sun Jul 22, 2007 5:42 am
Post subject: Soccer tips website
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i wonder can i put adsense on sites that just provide or sell soccer betting tips like http://www.EliteSoccerTips.com ? Will google ban the adsense account for promoting gambling?
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SuccessEnroute
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Posted: Fri Jul 27, 2007 9:26 am
Post subject:
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does anyone know the answer to the above question?
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jcr266
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Posted: Thu Aug 02, 2007 5:33 am
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I do not have adsense ads on all my sites. I found they took sales away on some sites that make me more money than the ads did.
I only use 2 ad units on a site at the most. Most of the time i like one ad unit after finding the best place for it on my site.
I make more money off products and affiliate programs than adsense ads. Adsense is easy money but you can make more money with affiliate programs.
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LindaLS
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Posted: Sat Aug 04, 2007 12:45 am
Post subject: Not everyone skips ads
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I personally read ads, if they have information I am interested in.
This is true both with the internet and the written ad.
It just depends on what information they are offerring.
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fljaweiu
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Posted: Thu Jan 06, 2011 1:44 am
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I’m not an Adsense expert but I can’t believe that they would approve of any of those expamples.
It comes down to intent. In my opinion the intent of these examples is to disguise that fact that it is an ad and get more clicks.
Blending ads into a site is fine but I believe these cross the line.
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lancecruzie
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Posted: Mon Feb 07, 2011 11:15 am
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Adsense is a lot of discussion forums on the use of images of advertising techniques to attract the eye. My policy is "when in doubt, ask the Adsense". AdSense placement is one of the most important factors in money from Google ads.
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