ritche
Joined:
09 Feb 2007
Posts:
42
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Posted: Tue Apr 17, 2007 8:58 am
Post subject: Create Your Traffic with Catchy Headlines
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Headlines are the first thing the eye falls on. If it loses your reader's attention, you automatically lose a potential lead. This translates into a single fact: your headline is what sells your product. An effective headline will be impossible to resist, and it will force the reader to learn more about your product or service.
You only have a few seconds to seize your reader's attention. That being said, it is imperative that you earn how to write good, if not brilliant headlines. Let's start by examining what the function of a headline is.
Your headline should be educational rather than overly commercial. The best headlines declare an issue or a problem faced by marketing professionals, and they contain the subtle promise of your product or service being able to solve that problem. 
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