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sweetblu
Joined:
15 Feb 2006
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9
Location:
Wa USA
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Posted: Tue Apr 03, 2007 9:27 pm
Post subject: How Does 404 Affect Search Engines
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Hi folks,
Could someone please tell me if it is not a good idea to use our home index page as our 404 page. How does this affect the search engines 
Will the 404 home index page show up as a mirror site and pull rank and position down. I have not used a 404 before, but my host godaddy has three options for it. I thought as I have been cleaning and redoing my site, and there are links no longer availble it might be wise to have the 404 activated.
It is my understanding if I am correct, that when google or other search engines spider, it is better to have the 404, rather then no page at all.
Any help will be most appreciated.
Have a great day..
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astracker
Joined:
14 Oct 2005
Posts:
46
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Posted: Mon Apr 09, 2007 5:48 pm
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As I understand it, having your 404 page redirect to the home page will basically end up getting all of the 404 pages filtered as "duplicates" in the engines.
I suggest checking the referrer for keywords, etc., and sending the visitor to a related page.
Jon
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DJardine
Joined:
02 Mar 2007
Posts:
10
Location:
Burbank CA
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Posted: Fri Apr 13, 2007 9:34 pm
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It is better to have a 404 than none at all, but setting an immediate redirect won't be popular with google.
Try setting up a page that will capture the referring keyword and send them on as suggested above.
Or, monetize your 404 by creating a page with a sales pitch or upsell to another of your programs.
Or, I have also seen it used as a gateway page linking to a numbe rof keyword rich doorway pages. The doorway pages then contained squeeze forms similar to the front page, but keyword specific. This gets double duty as a keyword page and a squeeze page.
There are tons of uses for 404's. Try searching google for 404 secrets or similar.
DJ
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