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roger31
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Posted: Mon Mar 26, 2007 11:56 am
Post subject: Understand how adsense pays?
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I'm obv. new to adsense. I just signed up and waiting for approval. I've run many profitable websites, mostly casino related so when I step out of the affiliate field I'm kinda lost. I have a website which gets about 60,000 visits a month. It is ranked number on google and number 3 on yahoo for its main keyword. I'm working on making this site into a membership site but It will awhile before I'm ready to upgrade. My question is with my 60,000 visitors is there anyway to guess what I may be able to earn with adsense? I haven't updated the site in a long time and don't work on it due to other Biz and a lack of time but I hate to let it just set with all the traffic and make no money so adsense at this point seems like the logical choice. I saw where adsense pays per 1,000 impres. and/or for each clickthru? Do u get to choose if you want to be paid for impressions or clicks? Also what i'm wondering is for example what would be the average profit for 1,000 impressions? I know so little about adsense that I'm not even sure if my questions make sense. Any help is appreciated.
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AllanGardyne
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Posted: Tue Mar 27, 2007 11:44 pm
Post subject: Re: Understand how adsense pays?
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| roger31 wrote: | | ...with my 60,000 visitors is there anyway to guess what I may be able to earn with adsense? |
As you've probably guessed, this a bit like asking, "How long is a piece of string?" I assume that's why no one else has tackled answering this question.
You could do some research and see what people are paying per click at AdWords for keywords in your industry. If those ads appear on your page, you receive a healthy proportion of the money they pay.
Go to https://adwords.google.com/select/KeywordToolExternal and play around with the free Keyword Tool.
For example, try putting in a keyword or phrase, such as "recipe" and click on "Get More Keywords". Pretend you're willing to pay the maximum per click the tool allows - 100. (You can choose any currency. I chose US.)
Over on the right side of the page, make sure that "Cost and position estimates" is selected.
The tool will calculate for you the estimated average CPC (cost per click) for a whole lot of words and phrases.
You'll also need to know wehther advertisers are placing their ads on the content network. They must do that if you want them to appear on your site.
| Quote: | | I hate to let it just set with all the traffic... |
I agree. It looks to me as though you're throwing money away. If you don't have the time, you could hire someone to update the site.
| Quote: | | I saw where adsense pays per 1,000 impres. and/or for each clickthru? |
It pays mainly per click. If an AdWords advertiser chooses to advertise on a particular site, the advertiser pays per 1,000 impressions.
| Quote: | | Do u get to choose if you want to be paid for impressions or clicks? |
Not really, but you can encourage advertisers to advertise on your site. If you did that, for their ads, you'd be paid a percentage of what they pay.
| Quote: | | Also what i'm wondering is for example what would be the average profit for 1,000 impressions? |
It's impossible to know what the average is because AdSense forbids us to publish detailed stats. Anyway, I think "average" would be meaningless in your case. How much you earn depends so much on how many advertisers there are in your industry and how competitive those advertisers are. It also depends on the design of your pages and your placement of AdSense ads. Different types of sites have different click-through rates. For example, forums tend to have low click-through rates on AdSense ads.
Very simple pages with AdSense ads prominently displayed work best. Some simple sites achieve double-digit click-through rates and effective CPMs that are quite astonishing. The less clutter you have on your pages competing for your visitors' attention, the better your results will be.
At AdSense, there's a very useful "heat map" showing you the most effective spots for AdSense ads.
Before you go any further, one thing you'd need to check is whether you're even allowed to have AdSense on your site. A few industries, such as pharmaceuticals and gambling, aren't allowed.[/quote]
Here's an article I wrote which explains a bit more about this stuff...
How to boost your AdSense revenue
http://www.AssociatePrograms.com/articles/129/1/How-to-boost-your-AdSense-revenue
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Allan Gardyne
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roger31
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Posted: Wed Mar 28, 2007 4:01 am
Post subject: Thanks very helpful
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Thanks alot for the reply all the info was very helpful. I know my question was kinda out in space somewhere but I know very little about adsense. My site should be approved but hasn't been yet. The reason I haven't updated it is because I has ranked so well in search engines for along time and i'm afraid if i change it very much it will lose it's palcement? Is this a valid concern? I'm going to checkout the tools u suggested. thanks again.
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AllanGardyne
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Posted: Wed Mar 28, 2007 4:17 am
Post subject: Re: Thanks very helpful
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| roger31 wrote: | | I know very little about adsense. |
There's a LOT of very useful advice about AdSense on Google's AdSense pages. That's the first place to look.
| Quote: | | ...i'm afraid if i change it very much it will lose it's palcement? Is this a valid concern? |
Yes, but don't let this stop you.
You'll need to tread carefully. For example, you won't want to simply delete any pages which are getting traffic.
If you're changing the URLs of any pages, you'll want to use an .htaccess file 301 redirect to redirect traffic from the old page to the new page.
If a page is ranking well for "blue widgets" you won't want to remove that phrase from the title, heading and text on the page.
Because you're getting lots of traffic, you probably have lots of good, old links to your site. They'll be the most important reason you're ranking well. Tinkering with the content of your pages shouldn't change that. In fact, if you do it carefully perhaps you can increase the rankings of many of your pages.
Because it's an old site, you probably know a lot more now than you did when the site was created, so you may be pleasantly surprised by the good results you get when you update the site, improve the navigation, optimize the pages and get new links to it. It sounds like an exciting challenge.
We did a major revamp of AssociatePrograms.com last year and got through it safely.
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roger31
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Posted: Wed Mar 28, 2007 4:22 am
Post subject: Ok i checked the est. avg cost
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I check the the est. avg cost per click for my keywords is between $0.57 - $0.97. So what I don't really understand is if I advertise with adsense for these keywords would I get half of the $0.57 per click when somone clicks on an add from site? I'm I starting to understand or still way off?
As for updating the site. Here is my problem the site is actually on Tripods free webhosting service. It looks like 'crap' but the navigation is good and the content is very good for the subject. It was built 10 years ago when web design was really limited and at the time it was above average site. I paid to have the tripod ads taken off the site but keep the old tripod url because of my traffic. I've registed a domain name for the site and i'm building a new site and plan to redirect the traffic from the tripod site to my new site when it's finished. I'm not sure which profit model I will use yet on the new site, ie adsense, affiliate links, etc. I'm just wanted to test the waters with adsense on the tripod site. Like i've said all my affiliate experience is with casino sites. ( I miss them so much) This site is not gambling related, although everytime i think about updating the tripod site i feel like i'm gambling with the search engine placement?
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AllanGardyne
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Posted: Wed Mar 28, 2007 6:34 am
Post subject: Re: Ok i checked the est. avg cost
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| roger31 wrote: | | I check the the est. avg cost per click for my keywords is between $0.57 - $0.97. |
Wonderful! That's well worth chasing.
| Quote: | | So what I don't really understand is if I advertise with adsense for these keywords would I get half of the $0.57 per click when somone clicks on an add from site? I'm I starting to understand or still way off? |
You're getting very close. Officially, we don't know what percentage of the ad fee you'll receive because Google doesn't tell us.
You wouldn't "advertise with AdSense". Other people advertise with AdWords and those ads are shown on the AdSense network. When you join AdSense, your site becomes part of the AdSense network.
| Quote: | | I've registed a domain name for the site and i'm building a new site and plan to redirect the traffic from the tripod site to my new site when it's finished. |
At Tripod, do you have access to the root directory? If so, you can use .htaccess redirects to do the redirects smoothly.
| Quote: | | I'm not sure which profit model I will use yet on the new site, ie adsense, affiliate links, etc. |
It's against the AdSense rules to build a site just for AdSense. So if you plan to use AdSense, it would make sense to add a few affiliate links and a newsletter so you can encourage repeat traffic. If your site contains unique, useful info, perhaps you could make part of it a membership site.
I'd be tempted to start with AdSense ads and see what happens. It's possible that you'd be so pleased with the result that you wouldn't want to look further.
| Quote: | | I'm just wanted to test the waters with adsense on the tripod site. |
As soon as you're accepted by AdSense, you could do that on your existing site if you wanted to. You could just add AdSense ads to a few popular pages and see what happens.
| Quote: | | ...everytime i think about updating the tripod site i feel like i'm gambling with the search engine placement? |
All the traffic in the world is useless if you're not generating revenue with it, so you might as well take a risk. If you have doubts, hire an experienced person to do the updates for you.
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Allan Gardyne
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