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Posted: Tue Jan 13, 2004 12:28 am
Post subject: Is Adsense a viable alternative to affiliate programs yet?
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Now AdSense is more established, does anyone have a handle as to whether AdSense can produce more revenue that affiliate programs is a site is built specifically for it?
I do think having AdSense and Affiliate links on the same site is counterproductive, in that multi-dollar commissions are being sacrificed for 50 cents click-throughs; as an example. AdSense also breakes the rule of too many competing click-throughs available to the visitor.
Building a focussed site just for AdSense is a different matter though.
What is the reality our there right now?
Thanks. |
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Debs
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Posted: Tue Jan 13, 2004 12:34 am
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I would say that Adsense is a good alternative to affiliate programs without payment worries that may come from some networks or merchants.
It has its limitations, as does everything. But a quality content site would be able to make a decent return with just Adsense.
Debs
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robertb
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Posted: Tue Jan 13, 2004 4:14 am
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Adsense pays the most PER CLICK, then all of the affiliate programs I use combined. I still offer both affiliate programs and Adsense links on my site, but I'm being more conservative with the affiliate links on my second site.
I also believe Allan has some sites he's working on that only use Adsense to generate revenue.
Well, hope that helps!
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Jewel
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Posted: Wed Jan 14, 2004 2:14 am
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I agree--AdSense rocks!!! BUT, remember not to put all of your eggs in one basket. Just like you wouldn't invest your entire savings into one segment of the stock market, it's a good idea to diversify the sources of your webmaster income. 
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Last edited by Jewel on Sat Feb 28, 2004 8:32 pm; edited 1 time in total |
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Debs
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Posted: Wed Jan 14, 2004 2:22 am
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I agree with diversification but you can do it different ways ... not just on one site. You could do a content site for Adsense only, a micro site for PPC promotion, another content site with just affiliate programs, etc etc
Debs
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AllanGardyne
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Posted: Wed Jan 14, 2004 2:54 am
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| robertb wrote: | | I also believe Allan has some sites he's working on that only use Adsense to generate revenue. |
Almost, but not quite. What we're doing is building sites that are designed MAINLY for Adsense.
It's actually against the Adsense rules to build a site purely for Adsense. So you need to weave in a few affiliate links, sell your own product, or have some purpose other than designing a site purely for ad revenue.
I'm so delighted with Adsense I think it's worth while taking the time to build a really professional-looking, comprehensive information site. The richer the keywords in the niche you choose, the better you're going to do with this approach.
In deciding what to do, the important calculation is your earnings per click, not some vague speculation on what you MIGHT earn if people clicked on a link and bought something. It's very easy to add Adsense to a site and test and see if your earnings improve or decline.
We're using SBI to create the sites, because it allows us to concentrate on creating the articles and not worry about all the other stuff.
Allan Gardyne - http://www.AssociatePrograms.com
The Complete Site Build It! Reference Center...
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http://www.AssociatePrograms.com/search/reference-center.shtml |
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Posted: Thu Jan 15, 2004 10:17 pm
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Thanks very much for your insight Alan!
The thing I like about AdSense is that we do not have to worry about whether the affiliate networks are tracking clicks and sales properly, and increasing concern both on what is being said generally, and in particular the continued growth of anti-spyware in all of its forms, all of which delete affiliate tracking cookies. The other end of the scale is losing commission to parasiteware. All in all, affiliates are being squeezed from both ends, and the situation can only get progressively worse.
What affiliate schemes and AdSense have in common is being compensated for driving traffic to the merchant site, and it certainly seems that AdSense is the way forward.
With regards to your comment:
| Quote: |
It's actually against the Adsense rules to build a site purely for Adsense. So you need to weave in a few affiliate links, sell your own product, or have some purpose other than designing a site purely for ad revenue.
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I really do not see the difference between a an existing content site with AdSense retrospectively added, and the same content site built for AdSense. At the final analysis the performance and outcome is the same. I do not see any way that Google can differentiate between the two anyway.
The future certainly seems to make alot of AdSense to me 
Best regards. |
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Guest
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Posted: Fri Jan 16, 2004 1:12 am
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| Quote: | | I do not see any way that Google can differentiate between the two anyway. |
They can differentiate by visiting your site. According to Adsense rules, there has to be something else on your Adense pages besides just content and Adsense ads. So, you have to have other options on your pages, like an affiliate link or a newsletter sign-up form. |
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john2698
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Posted: Fri Jan 16, 2004 1:45 pm
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I also use Adsense.
But I will not stop using other affiliate programs on my site as i'm still earning more from them than what I earning from Adsense.
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Vrindavan
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Posted: Fri Jan 16, 2004 4:29 pm
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Do you agree that Adsense EPC is much higher than Affiliate Program ?
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Guest
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Posted: Fri Jan 16, 2004 9:19 pm
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| john2698 wrote: | I also use Adsense.
But I will not stop using other affiliate programs on my site as i'm still earning more from them than what I earning from Adsense. |
I can understand that, but doesn't one tend to defeat the other somewhat?
For example, 100 clicks on your affiliate links might result in say one sale, but the samed 100 clicks on Adsense will produce 100 CPC payments. I realise of course it depends on the commission paid on the affiliate program and the CPC of the clicks. But wouldn't one or the other be more focussed and less confusing to the visitor? |
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AllanGardyne
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Posted: Fri Jan 16, 2004 11:12 pm
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| Vrindavan wrote: | | Do you agree that Adsense EPC is much higher than Affiliate Program ? |
It depends. 
Surely the answer to that question is always going to depend on the individual page - how it is designed, the products offered, the ability of the affiliate to pre-sell, etc.?
For some affiliates, instead of using AdSense they might get better long-term results if they encouraged their visitors to sign up for a newsletter or an autoresponder course, for example.
What I like about AdSense is that it's wonderfully simple to use, and it works well with the simple pages I like to create.
If you have an affiliate link on the page and, say, 1 visitor in 100 clicks on the affiliate link, that still leaves plenty of potential people to click on the AdSense links.
The main point is that this is mere speculation. It's so easy to paste a bit of AdSense code into pages on a web site and see if your total revenue goes up or down. I'd love to have individual page tracking, though!
In my experience, adding AdSense code tends to make the over all revenue of a site go up.
Allan Gardyne
Free report: "How to Boost Your AdSense Revenue"
http://www.AssociatePrograms.com/search/adsense.shtml |
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Posted: Sat Jan 17, 2004 12:40 am
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It still seems somewhat counter-intuitive to me to offer affiliate links in the anticipation of a $50 commission, but then distract people with AdSense, which, being Google ads, the visitor is much more likely to click on. Conversely, 100 people light click on the affiliate links instead of AdSense, and never order anything.
Presumably AdSense does not require any pre-selling at all. It merely offers the visitor an exit route from the site, so the most important thing is SE rankings. In fact, if I were to be cynical, I would say that a nice content site would be counterproductive, because you do not want the visitor to stay, but rather to leave via an AdSense click.
Regards. |
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AllanGardyne
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Posted: Sat Jan 17, 2004 12:53 am
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| Quote: | | In fact, if I were to be cynical, I would say that a nice content site would be counterproductive, because you do not want the visitor to stay, but rather to leave via an AdSense click. |
True, but if you create a dreadfully boring site in which the AdSense ads are more interesting than your articles, you're faced with a big challenge - how are you going to persuade people to link to your site?
If your visitor stays and reads five or six pages and eventually leaves via an AdSense link, you have a winning business model.
Allan Gardyne
Free report: "How to Boost Your AdSense Revenue"
http://www.AssociatePrograms.com/search/adsense.shtml |
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Debs
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Posted: Sat Jan 17, 2004 1:10 am
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The site model for which Adsense was built, is quality content sites. Google has this laid out rather well in their TOS and FAQ. Not to say other types of sites won't or can't benefit from Adsense, they can and do. But if Google finds your site sending tons of non-converting traffic, do you think they are going to let you stay in the program? They have an out for any site that doesn't at least try to presell and prequalify clicks.
Debs
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Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!" |
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