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blakekr
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Posted: Mon Jan 12, 2004 3:58 pm
Post subject: Looking at SBI sites ...
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I've been glancing through that wonderful directory of successful SBI sites.
The first thing that leaped out at me is that some seem almost non-commercial. For example, the #1 site under Food and Cooking is pure free content, no affiliate links.
danish-schnapps-recipes.com
It has a great ranking but also has just a few adsense ads which are pushed straight to the bottom.
I saw a number of other sites like this (chocolate chip cookie recipe site comes to mind).
Now, the SBI program doesn't cost a fortune but it does seem to cost quite a bit for a site that has almost no overt form of revenue. Anyone know what the business model might be with these sites?
_________________
- blake
Day Job Killer -- an ebook I actually bought, actually read and actually liked. |
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Posted: Mon Jan 12, 2004 8:22 pm
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| It probably has an inflated Alexa rating and it used to promote the "traffic generating" capabilities of SBI. |
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Phil CA
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Posted: Mon Jan 12, 2004 9:06 pm
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Hi Blake,
Just a few ideas why...
to presell SBI
grow lots of original content with adsense etc.
developing other sites to link to and profit from
just an interest and hobby
to let the traffic build and add the profit centre later
a first test of what SBI can do and then  
All the best
Phil |
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Debs
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Posted: Mon Jan 12, 2004 10:48 pm
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Adsense can be a decent revenue model for content sites, as I am certainly willing to attest to, and a few others on here as well. How those particular sites are doing I have no clue but they are at least monetizing some of their traffic.
I noticed a few of the recipe sites also offer their own cookbooks (deeper into their sites), or other cookbooks available online. This may also be another revenue model for those types of sites.
Some of the SBi sites shown, particularly Imaginge.com uses their SBi site to drive traffic to the offline business, it's very specialized, and has had tremendous success in doing that ... talking hundreds of thousands of dollars on sales there.
There are a couple health supplement sites that drive their SBi traffic to the Yahoo store where they sell their own products too.
While I can't tell you what I make with Adsense on my site, I can tell you the renewal fee is not a problem and I also make a decent amount on affiliate revenues as well.
Debs
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Cathy
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Posted: Mon Jan 12, 2004 11:21 pm
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| Anonymous wrote: | | It probably has an inflated Alexa rating and it used to promote the "traffic generating" capabilities of SBI. |
Sadly that seems to be the case. By whom it is inflated it remains an open question, I suppose. But the inflation is quite clear I think, just check the Alexa stats:
http://www.alexa.com/data/details/traffic_details?&range=3m&size=large&url=http://www.danish-schnapps-recipes.com/#graph
The reported average page views - 35/visitor - is ridiculous.
Check the average page views for a similar site like http://www.recipeland.com/ .
About the original content, I don’t know how much a collection of recipes can be said to be original in general, but of course these could be personal ones.
And a site is, in my opinion, a test of what you can do, not SBI or other tools.
I think many of us could put up a recipe collection and get 3 backlinks -seen by google- in a year time, without SBI. |
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Debs
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Posted: Mon Jan 12, 2004 11:36 pm
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I checked out recipes.com on Alexa, and found it's traffic very similar to the above SBi site, including 35 average page views per visitor ... are they cheating too?
Debs
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Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!" |
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Cathy
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Posted: Mon Jan 12, 2004 11:55 pm
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| Debs wrote: | I checked out recipes.com on Alexa, and found it's traffic very similar to the above SBi site, including 35 average page views per visitor ... are they cheating too?
Debs |
Lolz Debs,
No, you're cheating
Recheck it here:
http://www.alexa.com/data/details/traffic_details?q=&url=http://www.recipes.com/
I think you confused "Page Views per user" with "Reach per million users". Because the average page views/user of recipes.com is less than 3.
Btw. not even a prestigious site like associateprograms comes close to 35views/visitor. |
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Debs
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Posted: Tue Jan 13, 2004 12:24 am
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Ok, thanks for the heads up As you can see I really visit Alexa a lot huh? lol
Yes, I didn't scroll down enough and that's what I saw ... now that's interesting lol That looks like an automatic bot or someone who has nothing better to do with their time
Debs
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Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!" |
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Charlie
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Posted: Tue Jan 13, 2004 12:28 pm
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| Cathy wrote: | | Btw. not even a prestigious site like associateprograms comes close to 35views/visitor. |
Well you're just not reading enough posts then, are you?
All the best,
Charlie.
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- Groucho Marx |
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mdr
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Posted: Tue Jan 13, 2004 7:25 pm
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Note Alexa's "Important Disclaimers"
http://pages.alexa.com/prod_serv/traffic_learn_more.html#page_views
(scroll down)
this will give some insight, perhaps.
If one considers that the danish recipe site in question might be featured as a "sample site" for siteBuildIt (I wasn't aware of it, but apparently) then I think we can surmise that due to the traffice Sitesell.com generates there is likely to be a lot of people going to the sample sites and spending a lot more time at a site then they would if they were interested in the content itself.
also one might consider that with the recent holidays would have helped traffic at recipe sites.
Now this may not explain it fully, but it's some thoughts.
Does anyone know if Alexa has procedures in place to keep robots from (spiders) from repeatedly hitting sites - perhaps "randomly every hour? while running the alexa tool bar to skew the data?
Mark |
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