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AffStat 2004 Special Report: CAN-SPAM Survey Results

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Shawn Collins



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Post Posted: Sun Jan 11, 2004 6:17 pm
      Post subject: AffStat 2004 Special Report: CAN-SPAM Survey Results

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You can download a free copy of the AffStat 2004 Special Report: Affiliate Manager CAN-SPAM Survey Results at
http://www.affiliatemanager.net/affstat2004canspamreport.pdf

This report includes nine survey questions (below) and answers, as well as a number of resources for affiliate managers.

Questions asked in the survey:

    1. Have you read the CAN-SPAM Act?
    2. Do you think the CAN-SPAM Act will significantly reduce SPAM?
    3. Have you done anything to educate your affiliates about the new law?
    4. Do you currently offer HTML e-mail creative to your affiliates?
    5. Will you be offering HTML e-mail creative to your affiliates in 2004?
    6. Do you opt-in to the e-mail lists of all of your affiliates to monitor what they are doing?
    7. Do you plan to prohibit your affiliates from promoting your affiliate program via e-mail?
    8. Do you think your company should be liable for the actions of your affiliates when they are promoting your company?
    9. Opinion Matrix on Impact and Results of the CAN-SPAM Act

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Shawn Collins

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Charlie



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Post Posted: Mon Jan 12, 2004 12:09 pm
      Post subject: Re: AffStat 2004 Special Report: CAN-SPAM Survey Results

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Shawn,

Thanks... interesting reading.

Either CAN-SPAM is a virtual storm in a teacup, or the industry isn't taking things seriously, by the look of it.

A bit of both, no doubt...

I found the reluctance by merchants to communicate with their affiliates the most worrying (though not surprising).

All the best,
Charlie.
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Debs



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Post Posted: Mon Jan 12, 2004 3:19 pm
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It's odd but since the beginning of the month I have seen more S*P*A*M than ever. And every single one of them has the "Fwd" notation in the subject ... is this their way of supposedly getting by the law?

Debs
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Charlie



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Post Posted: Tue Jan 13, 2004 4:17 pm
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Debs wrote:
It's odd but since the beginning of the month I have seen more S*P*A*M than ever. And every single one of them has the "Fwd" notation in the subject ... is this their way of supposedly getting by the law?

Now you mention it, I've been receiving many with "Re".

Curious.

Cheers,
Charlie.
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