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Search Engine Submission-A Waste or Not?

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gossman



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Post Posted: Thu Jan 08, 2004 5:30 am
      Post subject: Search Engine Submission-A Waste or Not?

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Search Engine Submission-A Waste or Not?

By Jeremy Gossman of acceleratedinternetprofits.com

There is really only one search engine to bother
submitting to, and that is Google. You should only
submit one page-your main page-once and maybe a sitemap
a week later. Never submit more than one time a week.
If you have a link coming to your new site from a site
that is currently listed in Google, Google will find you
quicker.

Most importantly, search engines that have any bearing
will find you as long as Google has you listed. That's
not to say that there aren't any other worthwhile search
engines. Google just happens to be the most effective.
If you have a non-commercial web site you will want to
look into DMOZ for a separate submission.

So don't pay for directory submission. Many directories
will bring you no traffic at all.

So, what's the #1 tip to getting into Google? Get people
to link to your site, particularly links from sites
that are already in Google.

Important Note:
The more links that you have going OUT from your site
will effect your page rank with Google in a negative way. The
more links coming in will help your page rank. If you
have the highest page rank for a particular key word
you win!

-----------------------------------------
Jeremy Gossman is an internet marketer and consultant
that has several ventures online. You can learn more
about Jeremy's latest project and subscribe to a
free mini-course by visiting:
http://www.acceleratedinternetprofits.com

(c)2003 AcceleratedInternetProfits.com. All rights reserved.


Last edited by gossman on Thu Jan 08, 2004 11:36 pm; edited 2 times in total
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Enterprise



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Post Posted: Thu Jan 08, 2004 6:04 am
      Post subject:

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Quote:
There is really only one search engine to worry about
submitting too and that is Google and you should only
submit one page your main once and maybe a sitemap
a week later but never more than once a week.

Whether or not you believe Google is the be-all and end-all of search engine marketing, you should only need to submit your site once, if at all.

Google's ToS states "multiple submissions will not improve the likelihood of your site being added or accelerate the process." and "If you choose to submit your site, only the top-level domain is necessary, as the spiders will follow your internal links to all the rest of the pages." No need to submit a site map page.

Quote:
If you have a non
commercial website you will want to look into DMOZ for
a separate submission.

Or if you have a commercial web site....?

Quote:
Here is the #1 tip to getting into Google. Get people
to link to your site. In particular links form site
that are in Google already.

Links are always good. Or you can submit your site or visit your own site with the Google toolbar installed.

Quote:
The more links that you have going out from your site
will effect your page rank with Google negatively.

I've never seen any evidence to support this old theory.

I'm going to risk being accused of being petty here but the grammar and spelling, which render a couple of points impossible to understand, would be enough to put me off even visiting a site connected to the article.
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Charlie



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Post Posted: Thu Jan 08, 2004 12:12 pm
      Post subject: Re: Search Engine Submission a Waste or Not?

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gossman wrote:
So don't pay for directory submission many directories
will bring you no traffic at all.

I think this has been debatable at best for some time. Even if they don't bring you much traffic directly, the knock-on benefit with Google has to be borne in mind.

Now Hilltop seems to be getting more influence within the Google algo, surely the directory submission theory is going to gain in strength.

Just a thought,
Charlie.
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Sean Burns



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Post Posted: Thu Jan 08, 2004 12:55 pm
      Post subject:

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Quote:
Quote:
The more links that you have going out from your site
will effect your page rank with Google negatively.

I've never seen any evidence to support this old theory.

Outgoing links definitely harm PageRank - but it's not something to be concerned about.

Here is an example of how it works. If you have a two page site and the home page has one link on it (to your other page), it sends it's PR x 0.85 to your other page.

If you have two links on the page, one to your site and one to an external site, it sends (5 x .85)/2 to each (assuming a PR of 5). So, your page gets 2.125 and the external site gets 2.125.

With one link, your second page would have a PR of 4.25, with two links, it would be 2.125. Please note, I've pretended that the toolbar PR is "real" which it isn't.

As I said, it's not something to worry about but PR is leaked by external links.

Quote:
I think this has been debatable at best for some time. Even if they don't bring you much traffic directly, the knock-on benefit with Google has to be borne in mind.

That's true. Keep in mind that if you are going to pay for a directory listing that you need the other SEs to be able to actually crawl the link. For example, Zeal uses it's robots.txt to prevent it's directory being crawled (I know Zeal is basically free - it's just an example).

Also, many directories use tracking URLs. So, copy a URL from the directory, go to http://www.delorie.com/web/headers.html and test it. If it shows the redirect is a 302, it won't help with Google (needs to be a 301).

In regards to the original article:
Quote:
If you
have the highest page rank for a particular key word
you win.

That's not correct. In competitive areas, the page that is sent the most PR with the correct anchor text will win. In uncompetitive areas, on page factors are usually more important than PR (although anchor text will still beat them).

Cheers

Sean Burns
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gossman



Joined:
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Post Posted: Thu Jan 08, 2004 5:48 pm
      Post subject: Thanks for the feedback

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I failed grammer in highschool. Jk, I'll proof read better next time. Confused

Sean Burns this is a good point. Don't you have a book about this subject?
Quote:
That's not correct. In competitive areas, the page that is sent the most PR with the correct anchor text will win. In uncompetitive areas, on page factors are usually more important than PR (although anchor text will still beat them).


Best regards,

Jeremy Gossman
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Guest






Post Posted: Fri Jan 09, 2004 12:26 am
      Post subject:

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Quote:
That's not correct. In competitive areas, the page that is sent the most PR with the correct anchor text will win. In uncompetitive areas, on page factors are usually more important than PR (although anchor text will still beat them).


Sean is definitely right on this one. I don't know how many times I have seen a PR 0-2 site ranked #1 while a PR 5-7 is ranked #10 for the same phrase.
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shanepn



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Post Posted: Tue Jan 13, 2004 1:09 pm
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can someone define anchor text? Smile
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Sean Burns



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Post Posted: Tue Jan 13, 2004 1:30 pm
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It's the text of a link. For example, at the bottom of this page, Allan links to his directory - the anchor text is "Affiliate programs directory".
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Phil NYC



Joined:
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Post Posted: Sun Aug 01, 2004 7:48 pm
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Sean,

This is a reply to an old post but I noticed that you say that a 302 redirect from a directory has no effect on Google PR. Yet, when I tried your suggested site with a URL from Yahoo directory, it was a 302 redirect. So, I assume that listing in Yahoo directory has no affect on PR. But, Yahoo directory listing almost always show up in backword link checks. Can you reconcile please?

If what you say is correctly interpreted by me, then it seems listing in Yahoo for PR benefit in Google is not going to work.
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robertb



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Post Posted: Mon Aug 02, 2004 1:16 am
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Hey Phil,

I did a little research of my own on this. The 302 redirect shows up for links from the search results, but these pages have no PR anyhow.

The actually listings in the actual directory returned a 403 forbidden error, which seems like Yahoo is preventing the script from checking it.
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