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jwg1800
Joined:
03 Dec 2003
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20
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Posted: Tue Jan 06, 2004 10:47 pm
Post subject: mini site vs. content site
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Still researching on the theme of my site. One critical question I have though is: are content sites better than mini sites and what are some of the major differences. It seems that most people say content are better than mini. Here's what I'm really wondering. If content sites are better then how do James Martell and others do so well with mini sites?
Regards,
John |
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Debs
Joined:
16 Aug 2003
Posts:
4296
Location:
NY
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Posted: Tue Jan 06, 2004 11:10 pm
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First off, James Martell's sites are not mini sites by any stretch, they are content site and can carry upwards of 100 pages each.
You don't "see" all the pages as he has his own way of linking.
Some of the site types, and pages, are:
Micro sites, or single page sales sites, 1 to 5 pages
Mini sites - 5 to 20 pages
Content sites - 20 plus pages with most in the 50+ or 100+ range
Those numbers are my understanding, other opinions may differ.
Each type of site lends itself to a particular focus, what works on a mini site may not work on a content site, etc.
If you do a search on this forum for mini sites, content sites, etc. you should find quite a few threads on the details of each, what they are geared for, and tips on deciding which is right for you.
Debs
_________________
Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!" |
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jwg1800
Joined:
03 Dec 2003
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Posted: Tue Jan 06, 2004 11:14 pm
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Debs,
well thank you for setting me straight. See what I get for assuming.
all the best,
John |
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AllanGardyne
Site Admin
Joined:
02 Jul 2003
Posts:
6326
Location:
by the beach, Australia
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Posted: Thu Jan 08, 2004 3:00 am
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Small sites (mini or micro) have some big advantages - you can create them easily, cheaply and quickly. If they don't work, you haven't wasted much time. They can have a laser-like focus, with nothing to distract the visitor, so you ought to be able to achieve a good click-through rate.
Their main disadvantages are that it's harder to get people to link to them and harder (but not impossible) to get good rankings in search engines for them, so you probably won't have much in the way of free traffic to them.
If you're good at creating pages that have high conversion rates and are sending your visitors to merchants that have high conversion rates, then small sites are excellent for you. If you're good, you can avoid to pay to advertise on pay-per-click search engines - see http://www.PayPerClickSearchEngines.com for our top 10 - in Adwords, and in newsletters, analyze which ads work and which ads don't, keep experimenting and refining your techniques and keep increasing your revenue. It suits some people beautifully and not others.
To me, it looks like a task for a two-person team: a superb copywriter and an accountant. How many people have both those skills in one head? 
Some people increase the click-throughs from one-page sites by reducing the number of choices they give their visitors to:
1. Hit the Back button
2. Click the affiliate link.
Isn't there a third choice? I think there is, but it seems to have vanished from my mind. Anyway, the principle is keep the choices to an absolute minimum.
I wrote a series of articles on mini-sites starting with this edition:
http://www.AssociatePrograms.com/search/newsletter136.shtml
These were written in 2000, so some of the stuff is sure to be out of date, but I think the general principles still apply.
Good content sites take a lot longer to build and are a lot more work, but they can do fantastic things for your reputation, they're easier to attract links to, and they can earn revenue from affiliate programs and AdSense for years without paying for any advertising.
They're an excellent place for affiliate newcomers to start.
I've been writing about the advantages of content sites for years. See my site for more details.
Allan Gardyne
Learn how to build affiliate mini-sites and link them together for maximum
rankings in search engines. Get Michael Campbell's "Revenge of the Mininet". Read my review...
http://www.AssociatePrograms.com/search/newsletter218a.shtml |
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