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Seafury
Joined:
17 Nov 2006
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2
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Posted: Fri Nov 17, 2006 10:21 pm
Post subject: My method for getting started
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Hi all, first post.
I'm planning on getting into affiliate marketing, and am currently in the phase of absorbing as much information as possible, I've put together a bit of an action plan and would like to run the general layout by you all and see if I'm on the right track.
Here it is in a nutshell:
1. Find a few products, preferably new, not so popular that they're over-marketed but still look to have potential with a good sales copy. All from clickbank for a good commission rate.
2. Bid on adwords for the actual product title, not generalizations, so as to get a targeted market.
3. My adwords link to a landing page which is a presell for the product in question. People click through and hopefully buy on the merchant page.
As far as I can tell my success will depend on how good my pre-sell is and whether or not I've picked a good product who's sale page will produce conversions.
Am I wrong? Missing anything obvious?
Opinions are appreciated. |
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AllanGardyne
Site Admin
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Posted: Fri Nov 17, 2006 11:41 pm
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It's not a bad plan, but I reckon it can be improved.
Depending how good you are at preselling, you may make money using your plan. You may lose money at the start and have to experiment quite a bit before you create a winning formula.
Challenges... You'll have to keep hopping on to new products and creating new landing pages because you'll quickly get new competitors who will push up the PPC bid prices.
You're basically acting like a traffic director, paying for traffic and sending it to the merchant, building the merchant's business.
So really what you're planning is pretty similar to being employed, except that you can work at home and choose your own hours. I hope you're disciplined enough to make it work.
I recommend you ask yourself this...
Where do you see yourself a year from now? Five years from now? Do you think you'll still be doing this?
Seriously consider building your OWN business instead of someone else's. Examine your strengths and interests and build a business around them.
If you really like your plan and want to stick with it, here's how to improve it...
Instead of creating a landing page which directs traffic to the merchant, create a free report and use it to entice visitors to give you their email addresses. Then feed them into an autoresponder sequence which gives them useful information, and eventually encourages them to buy the product. (You can hire people to write copy and can can also use PLR articles or tweak PLR articles.)
Yes, it's a lot more work, so why bother to do it this way? Because you're building a business. You're collecting a database full of names and email addresses. That's pure gold. That's a real business.
You can earn the trust and respect of those readers and sell to them over and over again. It's often at least 10 times easier to sell to an existing customer than it is to sell to a first-time visitor.
I believe in diversifying and I think you should, too, so here's something else to think about...
Picture the Internet five years from now. It's going to be an awfully crowded, competitive scene, isn't it? Will you still be directing traffic?
Five years from now, which websites will be doing well? Who will be the winners and who will be the losers?
Large, respected, well established websites which publish really good content and have LOTS of good, relevant links to them do very well in the search engines today. I reckon five years from now they'll still be doing very well, getting thousands of free visitors from the search engines every day. Business which have build up large databases of email addresses of people who know and trust them will still be doing well. Consider making a small start towards building one of those sites.
Afterthought...
If you're planning to buy traffic on AdWords, you'll need to do some research on Google's Quality Score or you could end up paying $5 or $10 per click.
_________________
Allan Gardyne
AssociatePrograms.com - You're here. Explore it!
Last edited by AllanGardyne on Thu Dec 07, 2006 6:44 am; edited 2 times in total |
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Seafury
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Posted: Fri Nov 17, 2006 11:57 pm
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excellent info, that's the type of thing I'm looking for.....direction. 
You just got a new subscriber to your newsletter and I'll be reading your tutorial. |
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psp
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dfasdy
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Posted: Wed Nov 22, 2006 2:06 pm
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| AllanGardyne wrote: | Picture the Internet five years from now. It's going to be an awfully crowded, competitive scene, isn't it? Will you still be directing traffic?
Five years from now, which websites will be doing well? Who will be the winners and who will be the losers?
Large, respected, well established websites which publish really good content and have LOTS of good, relevant links to them do very well in the search engines today. I reckon five years from now they'll still be doing very well, getting thousands of free visitors from the search engines every day. Business which have build up large databases of email addresses of people who know and trust them will still be doing well. Consider making a small start towards building one of those sites.
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A very nice insight into the mid-range future from a veteran insider.
I guess the main point here is we should try to resist the temptations of continuosly and randomly in quest of the "opportunities of the day" and start building a business.
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RussellReynolds
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Posted: Sat Dec 02, 2006 2:18 am
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I call your plan brokering traffic although I would suspect that Allan's term is probably more accurate.
I chose to go the route of list building. I feel that I am building a business that fosters relationships with my customers for the long term. It is not an easy go but in my mind it is way easier in the long term. It is not long ago that google turned the PPC world upside down when it changed the rules. Many people's incomes streams dried up over night. Nobody can take away my list and I can make money from it for years to come.
But if you build a list, you can attract traffic via PPC if you want, you can direct your prospects to affiliate links or adsense pages or even market your own product to them.
The sky is the limit with the list.
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DavidHall
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Posted: Mon Dec 04, 2006 1:08 am
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Great post from 'AllanGardyne'.
Totally agree with the build your own business if your looking to be doing this in future years. In the long run your going to be bigger and better because you won't be the one just getting a %.
PPC is always tricky, just got to keep experimenting and don't give up too easily, but don't be stupid.
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AllanGardyne
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Posted: Wed Dec 06, 2006 4:23 am
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I've just returned from taking a few days off, visiting relatives, and I've been thinking about this thread.
I hope I didn't give the impression that building a large website is the only option, or even the best option. There are LOTS of ways of building a business. The important thing is to design a business which best suits YOUR skills and interests.
For example, if you have a short attention span, you may find it better to concentrate on one topic, one website, for a few months until it's reasonably successful, and then switch to another topic. Every six months or so, you could add a new topic.
A few years later, you could end up with, say, 10 sites each generating $500 or $1,000 a month for you.
A twist on this option is to choose topics which are all part of one larger theme, so you can link naturally from one site to another. (Google seems quite happy with interlinked sites, as long as you keep such links a small proportion of the links those sites get.) I own a bunch of sites on related themes. It's very handy being able to mention your own sites as useful resources.  You can also publish newsletters on related themes so you can slip in mentions of your various sites from time to time.
If you like researching and writing, you can create your own reports which you sell on those sites. You might want to consider launching your own affiliate program and perhaps eventually hiring an affiliate manager to run it.
If you like managing people and projects, you can outsource work and aim to build, say, a site a month - but only if such work suits your skills and personality.
If you have lots of energy and are good at churning out lots of words, you can create blogs for each of your sites.
If you enjoy helping people, you can create forums on those sites. (If you do, make sure you've worked out who will moderate the forums when you're on vacation.)
If you hate writing and find it a struggle, don't design a business which involves publishing a lot newsletters - unless you plan to outsource most of the writing. Don't fall into the trap of thinking that you must be an expert writer to publish a newsletter. Passion and enthusiasm go a long way.
The aim is to sack your boss. However, you don't want to go to a lot of trouble to sack one boss only to find that you've designed your own business in such a way that the new boss - you - is even tougher than your old boss. So you need to do a lot of thinking about which sorts of tasks you enjoy doing. Design a business which involves those tasks and find a way to get other people to do any tasks you don't enjoy doing.
Whichever route you choose, I strongly recommend that you start small. Concentrate on learning the basics and make a success of one thing before you move on. Start with a topic you enjoy. The best kind of business is one which feels more like a hobby than work.
_________________
Allan Gardyne
AssociatePrograms.com - You're here. Explore it! |
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Francois
Joined:
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South Africa
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Posted: Wed Dec 06, 2006 10:35 am
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Allan offers excellent advice, as usual 
Pay per click advertising can be very expensive, especially while you are still learning and experimenting. Take a good look at what your competitors are doing. You may learn valuable lessons this way without wasting too much time and money reinventing the wheel.
You have already identified the need to presell. I suggest that your long-term strategy should be to build a quality website that offers your visitors excellent information. This is the best (and cheapest) way to get more visitors and and will ensure that your business does not stop every time you stop paying for clicks.
Good luck!
Francois
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waken
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198
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Posted: Wed Dec 06, 2006 4:53 pm
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Hi Seafury,
What Allan said is absolutely true. By building a mailing list, you get back ends. Another way to maximize the clicks that you've sent.
But here are a few things that I suggest you to do before you get started.
1) Choose a good autoresponder. That guarantees deliverability.
2) Prepare at least 7 follow up messages in advance - Remember that you'll have to constantly keep in touch with your subscriber with valuable info etc. Otherwise, they may have forgotten you unless you're already well known in the particular niche you've chosen. (In addition to the automatic responder that you've set up earlier, you can always broadcast any new recommendations / offers you like.)
3) Check your PPC / Adwords statistic diligently. There are 2 school of thoughts in PPC/Adwords approach.
(3a)Conventional school - Bid at minimum clicks with a long list of keywords.
(3b)Project X school - I believe you already know this.
| Quote: | | 2. Bid on adwords for the actual product title, not generalizations, so as to get a targeted market. |
4) Broaden your market - Clickbank doesn't offer recurring payment and therefore you wouldn't find anything that pays you monthly. Search other networks. This is how people earn residual income even if they didn't build their list.
Enjoy!
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