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Adwords help [How to increase quality score?]

Affiliate Marketing Forum Index » Search Engine Optimization
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chrz1313



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Post Posted: Sun Oct 15, 2006 10:42 pm
      Post subject: Adwords help [How to increase quality score?]

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Hi,

I am currently using google adwords to advertise, but when I first started I just kept adding hundreds of keywords. I didn't know about the quality score. Is there any way to get my quality score up quickly.

Thanks in advance,

Christian
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AllanGardyne
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Post Posted: Sun Oct 15, 2006 11:12 pm
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Here are some ways to increase your quality score:

If you're sending traffic to a one-page site, you could try things that make the site look like a more useful informational site: Add several articles (which could promote affiliate products), a privacy statement, a Contact page publishing contact details, an FAQ, and get a bunch of links to the site from a variety of sources. If all that isn't enough, try adding a blog on the same domain and link to it.

Also, make sure the keywords you're using in the AdWords ad appear on the page, and don't use AdSense ads on the page.

If you send AdWords traffic to an old, large well stablished site, you're more likely to have no trouble.

Any other tips, anyone?
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garethjax



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Post Posted: Wed Oct 18, 2006 7:38 pm
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AllanGardyne wrote:

Also, make sure the keywords you're using in the AdWords ad appear on the page, and don't use AdSense ads on the page.

If you send AdWords traffic to an old, large well stablished site, you're more likely to have no trouble.

Any other tips, anyone?


I have a question instead of an advice Allan!

What happens if the landing page is a flash movie page without _any_ textual content ?
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AllanGardyne
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Post Posted: Wed Oct 18, 2006 11:07 pm
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garethjax wrote:
What happens if the landing page is a flash movie page without _any_ textual content ?

I don't know. You could try it and see what happens. You could provide a link to a transcript, which might increase your chances, but I'm not optimistic.

Good luck!
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philwiley



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Post Posted: Thu Oct 19, 2006 6:32 am
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garethjax wrote:
What happens if the landing page is a flash movie page without _any_ textual content ?


In my newsletter last week, I wrote about using a low-cost tool called Window Generator as a possible solution to this problem.

Window Generator can be used for adding a lot of content to a page without the content being easily accessible to your visitor - the content, which can include articles, reviews, links, whatever you want - is all put into a small box on your page.

People visiting your page 'can' read the content but only if they can be bothered going through long articles in a 1 line deep division on your page.
Most people wouldn't.

So to the Adwords Robot your page has a lot of content (it's not the frowned upon hidden text - example white text on a white background - so it shouldn't raise Google's ire). You're simply presenting the text based content in a way that won't stop visitors taking the path you want them to take.

It's not the kind of thing I'd personally want to do on a normal web page where 'visitor experience' is important.

But on an affiliate type graphic rich, or video based, landing page I can't see anything wrong with doing it.

It's only $14.95 so it could be worth testing this method.

[Sorry, affiliate link deleted - Moderator]

and here's a direct link

http://www.windowgenerator.com


phil
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