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Tiger
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Posted: Wed Dec 31, 2003 11:28 pm
Post subject: AdSense Question
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| I joined Adsense today. They approved. I already made the ads color, sizes, but how can I change targeted Adwords keyword. I can't find the opition for a change Adwords. Do I have to call Google and ask for a change Adwords? I want to pick "sport" keyword Adwords instead of ebay in Adsense ads. Thank you. |
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thepoolroom
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Posted: Thu Jan 01, 2004 12:37 am
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You don't get to pick your keywords. You just put the code on your page, and Google puts ads on it that they think are appropriate, based upon the page's content.
At first (before Google gets around to analysing your pages), you'll see Public Service Ads (PSAs) on your pages. You don't get paid for these. But within a day or two, you'll see relevant ads showing up. You'll also notice different ads on different pages of your site, based upon each page's content.
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esteneker
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258
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The Netherlands
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Posted: Thu Jan 01, 2004 12:37 am
Post subject: You can't ...
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Hello Tiger!
First of all, best wishes for 2004!
You cannot specify the adword that is triggered. The trick is that Google visits the page, tries to make sense of the content, and then send the best fit ads to it.
Check out the http://www.about-adsense.com site to find out more on targetting specific keywords.
Best regards,
Erwin.
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AllanGardyne
Site Admin
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Posted: Fri Jan 02, 2004 2:24 am
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If you want "sport"-type keywords, use "sport"-type keywords on your page, for example, in your Title, in the Heading on the page, in your meta tags, in the page file name, a couple of time in the first paragraph, in links on the page, in the body text of the page and again at the end - just like optimizing a web page to be found in search engines.
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Allan Gardyne
AssociatePrograms.com - You're here. Explore it! |
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Jewel
Joined:
09 Nov 2003
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267
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Posted: Fri Jan 02, 2004 3:33 am
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Hi, Tiger,
I've found that my ads get increasingly relevant to my page as time goes on. That is to say, when one of my pages gets its first "real" (non-PSA) ads, the ads are kind of generally related to my page. A week or so later, they're more targeted to my content. And several days after that, they're even more tightly targeted. And that's without me making any changes to any part of the page or its HTML.
Of course, as everyone else says, the topic of your ads is tied to the topic for which you've targeted your page. |
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MinniePauz
Joined:
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170
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Michigan
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Posted: Fri Jan 02, 2004 1:56 pm
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I've done everything Alan suggested to get relevant ads on this page: http://www.minniepauz.com/caribbean-cruise.html and am still getting PSA's on that page for 2 weeks now. It's really become quite a puzzle and I have written to Adsense about it since I've been getting ads on about 20 other pages for 4 months. They wrote back that they will be running diagnostic tests on my site and will get back to me. I'll let you know when I hear something.
I've been tempted to just take the ads off this page, but it always gets quite a bit of traffic, so I don't want to lose out on the revenue it could bring. |
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Charlie
Joined:
22 Aug 2003
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3305
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UK
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Posted: Fri Jan 02, 2004 4:56 pm
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| MinniePauz wrote: | | They wrote back that they will be running diagnostic tests on my site and will get back to me. |
| Quote: | | I've been tempted to just take the ads off this page, but it always gets quite a bit of traffic, so I don't want to lose out on the revenue it could bring. |
Now they're on the case, make sure you leave the ads on the page.
Look forward to hearing what they say. 
Cheers,
Charlie.
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AllanGardyne
Site Admin
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Posted: Sat Jan 03, 2004 12:41 am
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I wonder if it would help if you added some travel-related words and synonyms, such as vacation, travel, holiday, trip, ship cruise etc, which might make it easier for Google? Might be worth trying to see what happens.
But in the meantime if Google is investigating, I'd wait and see what they report.
Allan Gardyne - http://www.AssociatePrograms.com
The Complete Site Build It! Reference Center...
This Link Directory May Change Your Affiliate Business
http://www.AssociatePrograms.com/search/reference-center.shtml |
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esteneker
Joined:
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258
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The Netherlands
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Posted: Sat Jan 03, 2004 8:22 am
Post subject: They look pretty relevant now!
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[quote="MinniePauz"]I've done everything Alan suggested to get relevant ads on this page: http://www.minniepauz.com/caribbean-cruise.html and am still getting PSA's on that page for 2 weeks now. [quote]
At this moment, your ads are looking pretty relevant to me: 4 carribean cruises out of 4!
Sometimes, I guess, it's justa matter of time... (or Google team has done something?)
All the best,
Erwin.
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MinniePauz
Joined:
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170
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Michigan
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Posted: Sat Jan 03, 2004 11:25 am
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Strange.... you saw relevant ads at 3:22 am, but when I checked at 5:48, they were all PSA's again.  Has anyone else seen appropriate ads showing up? It's like they won't "stick" or something. I trust that Google is working on the problem. On all the other pages, even if I didn't get the right ads immediately, I'd at least get menopause ads.....not on this page though. I'll let you all know if I hear anything....thanks for the feedback.
| Quote: | | I wonder if it would help if you added some travel-related words and synonyms, such as vacation, travel, holiday, trip, ship cruise etc, which might make it easier for Google? Might be worth trying to see what happens. |
Thanks, Allen.....did you mean in the copy on the page? I guess I could add a few more of those words....it's just that the entire page is about a damn cruise, so I can't imagine what could be easier for google. LOL just kidding.... my keywords, meta tags, file name are all using those words. Here's what's strange too... I have another page about travel for women http://www.minniepauz.com/travel-for-women.html and at least that one gets travel ads (mostly honeymoon ads though), but not specific for women like I wanted and it keeps going to only one or two ads. I thought maybe Adwords doesn't have those kind of advertisers, but when I do a search for women's travel, I come up with 5 paid ads on the search results. And when I searched those keywords in Overture, there are some decent ones there too. Anyway, I will take what I can get for now and keep tweaking and hoping/trusting that Google will continue refining the program so that relevant pages get relevant ads.
Last edited by MinniePauz on Sat Jan 03, 2004 11:56 am; edited 1 time in total |
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thepoolroom
Joined:
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Posted: Sat Jan 03, 2004 11:49 am
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On that second page, I'd try to get the exact phrase "women's travel" (if that's the search term that returns relevant ads) into the content more. When I read the page, it mentioned travel but it kind of assumed the "women's" part. You really want to spell it out to make it obvious to Google what the page is about.
As for the cruise page - the word "cruise" has several meanings, so I'd try to make it more obvious for Google. Use phrases like "cruise ship", "Caribbean cruise", "vacation", "holiday", etc.
Remember, Google doesn't really 'understand' your page content - it just tries to guess what your page is about from the presence (and frequency and position) of key phrases. It's sometimes not enough to have the words "women" and "travel" both present but separated by several words - you want to keep them together to really make it obvious you're writing about "women's travel".
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MinniePauz
Joined:
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Posted: Sat Jan 03, 2004 12:10 pm
Post subject:
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| Quote: | | On that second page, I'd try to get the exact phrase "women's travel" (if that's the search term that returns relevant ads) into the content more. When I read the page, it mentioned travel but it kind of assumed the "women's" part. You really want to spell it out to make it obvious to Google what the page is about. |
I guess you're right about the assumption part-- I've had these pages up for quite awhile and just recently put Adsense on my site so I'm trying to get them to conform to my pages instead of doing the pages to conform to Google. Most of my other pages are getting relevant ads without doing anything different than I've always done, so it's been really frustrating on these that don't seem to work no matter what I do.
Then on top of this, I may be working too much on pages that don't bring in a dime anyway! My New Year's wish is for page tracking in Adsense!
Thanks for everyone's suggestions.... I will work on those pages today (for the last time!) and then gracefully give up!! |
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esteneker
Joined:
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Posts:
258
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The Netherlands
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Posted: Sat Jan 03, 2004 1:41 pm
Post subject: One more note...
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Hi MinniePauz,
I have just one more note to add, that may shine some more light on the matter!
One (1) of the ads was Dutch... as I live in the Netherlands. I guess that relevancy is not only determined by your content, but also by the information available about the person looking at the site!
Now, if I we're an advertiser, and would have te possibility to target to a specific regional audience, I may leave out (for instance) the Caribbean, as this may be not a very good target for my ads.
Maybe it's just you not getting good ads  (No pun intended)
Happy ad hunting!
Warm regards,
Erwin.
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Debs
Joined:
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4296
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NY
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Posted: Sat Jan 03, 2004 1:45 pm
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| Quote: | | One (1) of the ads was Dutch... as I live in the Netherlands. I guess that relevancy is not only determined by your content, but also by the information available about the person looking at the site! |
Google has the ability to do regional targeting and it has been known to be a part of Adsense. So that doesn't surprise me at all.
Debs
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MinniePauz
Joined:
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170
Location:
Michigan
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Posted: Sat Jan 03, 2004 1:53 pm
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| Debs wrote: | | Quote: | | One (1) of the ads was Dutch... as I live in the Netherlands. I guess that relevancy is not only determined by your content, but also by the information available about the person looking at the site! |
Google has the ability to do regional targeting and it has been known to be a part of Adsense. So that doesn't surprise me at all.
Debs |
That's great, but still doesn't explain why I would be seeing PSA's and someone in the Netherlands would be seeing cruise ads. I don't think that has anything to do with regional targeting, do you, Debs? I'm sure they wouldn't limit which regions would see a page about a Caribbean cruise, since cruising would involve the entire world. |
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