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Filling a Niche and Search Engine Optimization

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edburdo



Joined: 14 Jul 2003
Posts: 1761
Location: Bangor, Maine

PostPosted: Tue Aug 22, 2006 2:43 pm    Post subject: Filling a Niche and Search Engine Optimization Reply with quote

Matt Cutts (who works for Google) wrote an excellent article recently. Here is the link:

Writing Useful Articles

He outlines a useful article that he wrote that filled a niche. And he explains why the longtail (in the long term view) this article will rank better than stuffing an article full of keywords and hoping to target some visitors.

I highly recommend you read it. Not only does Matt give great advice on how to pick your niche, he gives some good advice on how to "optimize" your article for rankings.
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AllanGardyne
Site Admin


Joined: 02 Jul 2003
Posts: 6232
Location: by the beach, Australia

PostPosted: Wed Aug 23, 2006 12:07 am    Post subject: Reply with quote

Good find! Lots of powerful ideas there.

I think this bit is specially interesting...

Quote:
Notice what I did with keywords. I carefully chose keywords for the title and the url (note that I used ?change? in the url and ?changing? in the title)

I think many webmasters would use the same word in the URL and the title instead of a word variation.
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Last edited by AllanGardyne on Thu Feb 08, 2007 10:09 pm; edited 1 time in total
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InternetMarketing_IQ



Joined: 13 Aug 2006
Posts: 1142

PostPosted: Wed Aug 23, 2006 2:07 am    Post subject: Reply with quote

I like Matt Cutts, I believe everyone who is serious about keeping their sites in Google should read his blog. Matt gets a regular paycheck and doesn't have to practice what he preaches. So one must also be wary of taking everything he says to heart. Use his advice as guidelines. I get a sense of something being not quite right when he talks.

For example:

He was asked about stacking domains on shared IP's. His response was if you have a few sites don't worry about it. If you have a lot of sites you may want to worry. Not his exact words but that is the gist of it.

How's that for "open ended" non advice. Where is the cutoff point? What is the criteria? So is it okay to have your domains all on similar IP's or not? No answer. Just a lot of clever wordspeak.

Google is only going to "leak" what is in the benefit of Google keep this in mind. Quality content is definitely in the benefit of Google so this is a good article. But are any of the niches he speaks about profitable? Why would he care? He doesn't.

I still see cloaking, redirects, keyword stuffing, etc, all in the top results. I have repeatedly turned in a Keyword Stuffer (In a Niche I work of course). But they (Google) choose to ignore them.

Google doesn't really have the staff to do things manually (who does). So they work on automated fixes and those fixes often net a lot of the innocent.

Dolphin in the tuna net!
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