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dotdash · **Joined**: 27 Mar 2006 **Posts**: 234

Sorry if this seems like a bit of a rant but I've just about had enough of getting emails from 'gurus' trying to create urgency about buying their latest greatest ebook or JV with whoever.

There comes a time when you've read just about enough emails from people trying to scare you into buying whatever it is they're selling.

It seems to me that these experts are just making their money off repackaging the same old stuff over and over and promoting each other's thing as 'the secret sauce'.

I know it's my fault I signed up to all these people's lists and I should unsubscribe. I find myself unsubscribing from Guru_#1's list then getting an email from Guru_#2 about a JV with Guru_#1!

I'm starting to believe less and less in what they say about thier successes, I think behind the hype they are struggling to make money outside their 'product launches'.

Will this bubble ever burst? I hope so, I really do!

/rant off
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sophist · Posted: Mon Aug 07, 2006 11:59 pm Post subject:

I totally understand where you are coming from.

It seems like there is a group of about 8 "gurus" all spouting the same thing.

Like you said

Avalon · **Joined**: 13 May 2006 **Posts**: 293

My general rule of thumb: "Never pay for anything you can get for free!" No matter what you do or what market you're in, you can always find the infromation someone is selling without the need to pay for it. Of course, some may give the "time is money" argument. Although that's a good argument, I still feel I've leanred a lot more by researching and applying than I would from reading any eBooks. It's like dotdash stated, all these Gurus are basically packaging old material and making it unique. Sadly, if there will always be the sellers as there are plenty of buyers. I believe that most people who buy into "get rich quick" schemes don't really ever get rich quick. Smile

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Steve Wright · Posted: Tue Aug 08, 2006 5:23 am Post subject:

Sure...there are certainly loads of "get rick quick" type stuff out there, but there are also legitimate tools out there being offered that are a definite benefit. For example, I just recently purchased a visitor comment system which allows visitors to leave comments on webpages. Comments can be monitored (approved/disapproved) at one central location so no spam bots enter the picture. I was going to go to scriptlance and get this script created, but I snatched it up for $49! Buying this script saved me a whole lot of time and dollars, so there are some great tools out there being offered.

Of course as already suggested, most of the "stuff" seems to be just repackaged in a different way. And of course the "gurus" won't send you emails about a $49 product. They'll hit you with the high end $997 stuff. Good luck to 'em. Very Happy

Steve
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dotdash · **Joined**: 27 Mar 2006 **Posts**: 234

Yeah I agree that there are some useful tools/info out there.

What I object to is the sense of urgency they use and the 'act now or be left behind' messages.

I've culled my subscriptions down to Allan, SBI and Jimmy D now, most of the lists I've unsubscribed from are from list building 'experts' hehe.... Oh the irony Laughing

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jschuman · Posted: Tue Aug 08, 2006 1:03 pm Post subject:

I kind of settled into a couple of mentors when I first started because you can spend so much time reading the new "hottest" thing that you never actually get any work done. Especially if you are part time.

Since there will always be a market for how to products on internet marketing we will always find old material presented in a new way. That is not all bad, but you have to determine for yourself if it is worth the money.

Personally I can get more than enough training from reading the free newsletters, blog posts, and forum posts of the gurus and many qualified people who are not gurus.
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dotdash · **Joined**: 27 Mar 2006 **Posts**: 234

After a deluge of emails selling Mike Filsaime's new 'must have' I've had a good chance to really do some good unsubscribing!

Just said goodbye to Rich Shefren Shocked

This is the quote that tipped the scales:

Steve Wright · Posted: Tue Aug 08, 2006 2:37 pm Post subject:

Yeah...I just said goodbye to Rich also. There is absolutely no such thing as a "must have". Maybe it fits my business, maybe it doesn't, but it's certainly no must have. Well...I guess I just "don't get it". Very Happy

Steve
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BookieMaster · Posted: Tue Aug 08, 2006 5:13 pm Post subject:

I will have little different opinion-
I know that there is a lot of scammers and one-day artists in internet marketing educational side, but for me courses from Derek Ghel, John Reese realy worked out. Yeah, forums, free newsletters are great source for info, but for newcomers (like me:-) it is very important that someone shows you direction, step by step guide to go with.
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dotdash · **Joined**: 27 Mar 2006 **Posts**: 234

Yeah it's essential to have a good step by step learning system, but the most common trap people new to internet marketing (myself included) fall into is jumping from one thing to the next.

What works is sticking to something and methodically working through it, if you've got a decent mentor/learning tool then you don't need much else.

The best advice I've heard from my learning sources (Ken Evoy, Allan, Jimmy D Brown) is that there are tried and tested methods that work and when applied properly and diligently will bring results. They also say that all these latest greatest must haves are not something to get caught up in.

There are new ones almost every month and when there isn't some 'hot' new 'secret' then the guru's will just rehash and repackage some older info into a new product and start the whole prelaunch dance creating all this wonder and urgency. After seeing so many emails creating so much hype it all starts to get a bit tired after a while.

I have 'red flags' that I look out for, they are anything that claims to be a 'secret' and being told things like if I don't buy this product RIGHT NOW then I have no hope of succeeding in my business. I really object to being told that.

Has anyone baught the new Butterfly Marketing thing yet? From all the hype it's just a scaled down version of the hugely expensive product. Is it just 'Butterfly marketing light'?

Maybe soon we'll see Butterfly Marketing caffiene free, then with lime, then with vanilla...

This stuff is aimed at people starting out, so if that's you make a rule for yourself not to be distracted and keep buying the program of the month.
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Jscott · **Joined**: 14 Oct 2003 **Posts**: 152

The bubble will never stop for information given out to desperate people. However, the bubble will move to where it is most efficient. First mover advantage.

The best way to maximize the bubble is to change with the desperation: how to make money moved to how to market to how to sell online to page generation to tools for page generation then splintered to specific monetization methods built by companies (google ppc and adsense etc).

It will eventually move full speed in to cell phone ads and refridgerator ads and hit a bigger audience on visual displays on buildings and in digital devices then there will be courses (as put forth by Frank K recently) on how to utilize the devices for marketing and selling.

I have found for the non marketer to marketers is to take the concepts in the first upswing into desperate areas not hit: StD and illness cures, body image, happiness issues, divorce.

Once that area is crowded you move to other arenas where it is less crowded: cell phones (see above) that are crowded by marketers but not croweded in the other desperate areas.

In other words, follow the tool makers and sellers and re-purpose them (instead of selling tools to gold diiggers find and create an "oil market" teach em how to find oil and repackage the gold diigging tools).

mattie · **Joined**: 21 Jun 2006 **Posts**: 220

I can't blame anyone for making a quick buck online and good luck to them (gurus) but I will not fall the nonsense they pump out.

At best it?s rehashed junk, and yes they just promote each others stuff. They do this for a reason however, because they know that some poor sucker's going to buy it.

I haven't brought any ebooks for 18 months, and I sought advice from a financial advisor who is teaching me to build a business and believe me internet marketing doesn't play a big part in that.

I always thought that the internet was the information superhighway, and have to say that I?ve learned far more from free resources than I have with any paid ebook.

To me the guru's have chosen a niche market, but there's more to internet success than internet marketing.

The funny thing is that as my financial advisor pointed out, many gurus don't really realise how they become successful.

When I told my FA about what I had planed, niche market, keyword research, pay per click and presented that as my business plan he completely tore me apart. He thought I was nuts.

I?m not an internet millionaire yet but I?m doing far better than I was when I acted upon the usual advice.

When you follow the usual advice, don't expect anything than the usual results. And with 65,000,000 websites out there it's getting tougher.

But once again I don't really blame them for producing it; I just blame the poor fools who buy it.

JUST SAY NO!

AllanGardyne · Posted: Wed Aug 16, 2006 1:14 am Post subject:

cruthin · **Joined**: 22 Jan 2005 **Posts**: 71

JScott's reply was pragmatic and reminds me of Joe Vitale's book(?) on PT Barnum - "There's a customer born every minute".

Very true in many other online markets too so you don't have to compete with the IM guru frenzy head-on.

Regarding the Process maps etc and RS's Internet Biz Manifesto, how long before some of the gurus who are enrolling in the program will be leaking/creating their version of similar in both info products and free info?
Can probably learn a lot this way without paying much - but learning curve will be steeper and longer.

Funny - I was on a Six Sigma Yellow Belt (google it) 2 day course recently and Process Maps were covered amongst a lot of other good stuff.

There's a whole training industry for six sigma in corp world out there - now someone savy is maybe shining a light on IM biz and a lot of gurus with no documented systems or processes seem to be coming out ;-)

regards