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An interesting article on PPC fraud

 Affiliate Marketing Forum Index -> Paid Advertising
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Lowell



Joined: 21 Oct 2003
Posts: 113
Location: GA US
PostPosted: Fri Jul 07, 2006 2:26 pm    Post subject: An interesting article on PPC fraud Reply with quote
Saw an interesting article this morning about PPC click fraud.

This is from the San Francisco Chronicle's sfgate.com, and the article's main source is Outsell, Inc. a market research company.

Points:

Advertisers believe 14.6% of clicks are fraudulent

Money paid for bogus clicks in 2005 $800 million

Advertisers who said they were victims of bogus clicks 75%

Advertisers who said they reduced click-based advertising or plan to: 37 %

Revenue lost by Google, Yahoo and other Web sites, as a result: $500 million

Advertisers who request refunds because of fraud: 7%

Average refund: $9,507


I know I have experienced fraudulent clicks, as my web logs have shown 50 or so consecutive clicks in a very short period of time from just one web site. That was before I learned to turn off content ads Smile

Your thoughts?
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