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Building B2B Affiliate Program

 Affiliate Marketing Forum Index -> Link Partners Platform
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JP Maroney
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PostPosted: Mon Dec 22, 2003 8:29 am    Post subject: Building B2B Affiliate Program Reply with quote
Greetings!

We're launching the affiliate program for our site, and though I've found tons on affiliate programs promoting consumer products I havn't seen much on Business to Business programs?

I'm guessing, we will have "fewer" affiliates than a "consumer oriented" product. Right?

But, anyone out there who's built an Affiliate Program that promotes B2B? I'm not sure our best places to look for potential affiliates. Ideas?

Our new service is described at http://www.PeopleBuilders.com/pbu

JP Maroney
jp@peoplebuilders.com
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Charlie



Joined: 22 Aug 2003
Posts: 3305
Location: UK
PostPosted: Mon Dec 22, 2003 11:06 am    Post subject: Re: Building B2B Affiliate Program Reply with quote
JP Maroney wrote:
I'm guessing, we will have "fewer" affiliates than a "consumer oriented" product. Right?

Quote:
I'm not sure our best places to look for potential affiliates. Ideas?

I would be looking to set up joint ventures with related but non competing companies.

Although I'm not an American, I have to say that the style of your sales page struck me as inappropriate for business customers. Far too "hypey".

Just my opinion,
Charlie.
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JP Maroney



Joined: 23 Dec 2003
Posts: 5
Location: Tyler, TX
PostPosted: Tue Dec 23, 2003 5:31 am    Post subject: Reply with quote
Quote:
Although I'm not an American, I have to say that the style of your sales page struck me as inappropriate for business customers. Far too "hypey".


Charlie,

Thanks for the reply...and the candid comment. I have a request, since you've visited my page.

If you clicked through the entire letter, you know there are 3 pages total. The 3rd page is more straight-forward, although still benefit driven.

In your opinion, should that be the landing page? The first thing my visitors read?

Here's a direct link to that page: http://www.peoplebuilders.com/pbu/Free_Articles/pbu_benefits.htm
_________________
JP Maroney, CEO
PeopleBuilders.com
Human Development & Professional Training
***Rent Unlimited Employee & Manager Training Programs for only $99/mo -- see http://www.peoplebuilders.com/pbu
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Charlie



Joined: 22 Aug 2003
Posts: 3305
Location: UK
PostPosted: Tue Dec 23, 2003 6:53 pm    Post subject: Reply with quote
Quote:
The 3rd page is more straight-forward, although still benefit driven.

In your opinion, should that be the landing page? The first thing my visitors read?

Possibly.

Personally, I'm no great fan of multiple page sales letters (preferring long copy on one page), though other people disagree.

Cheers,
Charlie.
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