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MinniePauz
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Posted: Sun Dec 28, 2003 12:29 pm
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| Debs wrote: | | Quote: | | Maybe the problem is not changing the keywords, but I'm using the most popular ones in my niche, or at least I think I am based on the searches I've done. |
Minnie, don't be afraid to target less popular keyphrases as well. They may not bring the traffic you get with the popular ones, but the traffic could be much more targetted to what you offer!
If you don't have an Adwords account, I recommend you open one for keyphrase research. You don't place any ads, just go through the motions until you get to the keyphrase suggestion tool. I've found that to be an excellent way to get related words and phrases I never would have thought of before.
Debs |
I'm not afraid to use the less popular words and phrases, Debs...in fact, I do try to cover all the bases, but when the top two are 46% and 12% of my total traffic and totally related to the content on my site and the top in keyword searches, why shouldn't I expect to get the top ads from Adsense? I will follow your suggestion about the Adwords. Maybe the advertisers are doing something different in Google than in Overture? |
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Debs
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Posted: Sun Dec 28, 2003 12:35 pm
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I wouldn't expect Overture and Adwords to be identical in any event, similar in areas maybe. You are likely getting the top paid ads for Adwords for the keyphrases Adsense feels are your target.
As I've said before though, it can be difficult to determine what Adsense sees as your target 
Debs
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Charlie
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Posted: Sun Dec 28, 2003 12:37 pm
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| MinniePauz wrote: | I have no clue how to do all this....not very talented in this area. I'm sure it seems simple to many, but not to me!! Thanks for the suggestions anyway!  |
It's complicated enough not to be able to explain it all in this post. I somehow think you are not the only one who didn't understand what I was on about.
Sorry for the confusion,
Charlie.
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MinniePauz
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Posted: Sun Dec 28, 2003 1:19 pm
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| Debs wrote: | I wouldn't expect Overture and Adwords to be identical in any event, similar in areas maybe. You are likely getting the top paid ads for Adwords for the keyphrases Adsense feels are your target.
As I've said before though, it can be difficult to determine what Adsense sees as your target
Debs |
hmmm....then maybe Overture and Google need to get it together!!! LOL
They both seem to have the same advertisers for my best keywords, but I'm only getting 4 of them over and over and over again. Have you found that Adwords costs a lot less than Overture?
Honestly, I can't imagine why Adsense would have ANY problem determining my target!! Look, one of my top keyword phrases is "menopause symptoms"...... if you put that into ask.com, I'm #4....in Google, I'm #3 out of 725,000 results....in Yahoo, I'm #3 out of 502,000. If they don't have any problem finding it in their search engine, why would it be hard to match it up with their top paying ads????? |
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Charlie
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Posted: Sun Dec 28, 2003 2:16 pm
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| Debs wrote: | | As I've said before though, it can be difficult to determine what Adsense sees as your target |
| MinniePauz wrote: | | Honestly, I can't imagine why Adsense would have ANY problem determining my target!! |
I'm still finding my feet with Adsense, but according to Audri Lanford's course, the domain name is far more important than the file name when it comes to determining relevancy. They seem to be trying to standardise on a site theme, which doesn't help vary ads across pages.
Just a thought,
Charlie.
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MinniePauz
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Posted: Sun Dec 28, 2003 3:22 pm
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I'm still finding my feet with Adsense, but according to Audri Lanford's course, the domain name is far more important than the file name when it comes to determining relevancy. They seem to be trying to standardise on a site theme, which doesn't help vary ads across pages.
Just a thought,
Charlie
You may be right, Charlie...if so, I'm out of luck because I've got one site, one domain name and am not going to create a slew of new sites just for Adsense. Like I've said before, I created my site 6 years ago to help other women like myself and I've had incredible success with it, so I thought the site would be great for the advertisers who were targeting my audience. I still don't see how someone who throws up the "perfect" Adsense site, using all the SBI tricks, can bring more traffic and sales to the advertisers, than my site when it has been "naturally" developed and nurtured for that specific market. I'm obviously missing something, but since my business depends on multiple sources of income, I can't spend all my time tweaking keywords and file names and buying domain names. A person certainly can get caught up in this though!
If Google seems to be focusing on one theme, then sites like mine are going to lose out because I've created a community of middle-aged women who definitely interested in how to relieve their menopause symptoms, but also in travel and cosmetics and dating and products that will improve their lifestyles. I guess that means my site is not specific enough in each specific area even though I have a huge niche market.
It's a bit crazy trying to figure it all out. I need to quit worrying about it and draw more cartoons or do an e-book like Debs suggested. |
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Debs
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Posted: Sun Dec 28, 2003 3:43 pm
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| Quote: | | why would it be hard to match it up with their top paying ads????? |
I wouldn't think it would be. There are a couple things you need to keep in mind however:
1. Advertisers determine the bids, not Adsense, so it is what they are willing to pay for a keyphrase that determines Adsense earnings;
2. Advertisers can opt out of content targeting entirely, so you may not be getting the best paying ads ... only the best paying of advertisers who opt to use content targeting!
Neither of the above is the fault of Google ... or your site. It is just one of the facts of contextual advertising.
Debs
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MinniePauz
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Posted: Sun Dec 28, 2003 4:22 pm
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I wouldn't think it would be. There are a couple things you need to keep in mind however:
1. Advertisers determine the bids, not Adsense, so it is what they are willing to pay for a keyphrase that determines Adsense earnings;
True and that made me think, maybe I'm getting the same ads because they have either paid more and therefore their ads are showing more when the others have backed out for the month?
2. Advertisers can opt out of content targeting entirely, so you may not be getting the best paying ads ... only the best paying of advertisers who opt to use content targeting!
Where would they pay to be if they opt out of content targeting?
Neither of the above is the fault of Google ... or your site. It is just one of the facts of contextual advertising.
Honestly, that makes me feel better! I'm still very new at this and not coming from the affiliate model, so have a lot to learn. Thanks for being so helpful Debs! |
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Debs
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Posted: Sun Dec 28, 2003 4:25 pm
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| MinniePauz wrote: | I wouldn't think it would be. There are a couple things you need to keep in mind however:
1. Advertisers determine the bids, not Adsense, so it is what they are willing to pay for a keyphrase that determines Adsense earnings;
True and that made me think, maybe I'm getting the same ads because they have either paid more and therefore their ads are showing more when the others have backed out for the month? |
Quite possible!
| Quote: | 2. Advertisers can opt out of content targeting entirely, so you may not be getting the best paying ads ... only the best paying of advertisers who opt to use content targeting!
Where would they pay to be if they opt out of content targeting? |
On the SERP pages (search engine result pages) only. Like you see down the right side of Google search results.
| Quote: | Neither of the above is the fault of Google ... or your site. It is just one of the facts of contextual advertising.
Honestly, that makes me feel better! I'm still very new at this and not coming from the affiliate model, so have a lot to learn. Thanks for being so helpful Debs! |
Glad to help Took me a bit of reading and thinking before it struck me you may not have been aware of the above.
Debs
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john2698
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709
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Posted: Fri Jan 16, 2004 12:47 pm
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I don't know how much your CTR was as the Admin has deleted it. But anyway, I think it would be nice to know what the average CTR is for Adsense. This is because:
 if it's to high then Adsense is likely to look more into your traffic as they may start thinking that you're asking people to click on the links or something. They also may think that you're clicking on the links your self, etc.
if it's to low then Adsense may think that your traffic is of low quality and is coming from programs like Autosurf for hits programs, Manual Surf for hits programs, etc.
Either way, Adsense may close your account.
It's a bit worrying!!!
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Debs
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Posted: Fri Jan 16, 2004 2:55 pm
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| john2698 wrote: | | I don't know how much your CTR was as the Admin has deleted it. But anyway, I think it would be nice to know what the average CTR is for Adsense. |
It would only be useful on a topic basis, as different topics will result in different CTR's.
| Quote: | This is because:
if it's to high then Adsense is likely to look more into your traffic as they may start thinking that you're asking people to click on the links or something. They also may think that you're clicking on the links your self, etc. |
Google knows if you are clicking yourself, they record your IP, not just your visitors. Google also does periodic reviews of sites to be sure they are in compliance (that must be a bear to do with all those sites too!).
| Quote: | if it's to low then Adsense may think that your traffic is of low quality and is coming from programs like Autosurf for hits programs, Manual Surf for hits programs, etc.
Either way, Adsense may close your account.
It's a bit worrying!!! |
I don't see Google closing your account, if you aren't earning, it's no real worry to them since they won't payout until you reach a minimum $100 earnings, or the end of the year. Besides, if you only send a couple clicks a month to Adsense, but those clicks convert well for the advertisers, then everyone wins.
Low quality sites do risk termination since they would have less targeted clicks (poor quality CTR). I believe Google can track conversions through the Advertisers who participate in that portion of the Adwords program, it will be interesting to see if that may affect Google's ability to track content site conversion and terminate for poor quality CTR (not to be confused with low quantity CTR).
Debs
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Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!" |
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