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Guest
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Posted: Fri Dec 19, 2003 3:20 pm
Post subject: clickthrough %
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Hello
Im wondering if a clickthrough % of [Deleted. Admin.] seems unusually high for adsense ?
Im thinking maybe because this is the 1st targeted site that I have tryed!
Would anyone be willing to share there clickthrough %'s without disclosing the actual amount earned .
[Not on this forum, sorry. I'd love to see such a discussion, but it breaks the AdSense rules you agreed to when you joined the program. Admin.]
Thanks
Jeff |
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Debs
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Posted: Fri Dec 19, 2003 3:43 pm
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Discussing actual click through rates is a violation of the Adsense Terms of Use. Those are specific to Adsense stats.
Keep in mind any stats you have for your site is specific to your target market, and the demographics involved, not to mention your traffic level, topic, and site. What is high for you, may be horribly low for another site and topic and vice versa.
Debs
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carpunky
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St Louis Mo
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Posted: Fri Dec 19, 2003 6:38 pm
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Who posted that question using my name ? I would just like to know ?
I realized that you could'nt ask about payouts but I thought it was ok for the clicktrough's for general ideas !
Sorry
Jeff |
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Guest
Guest
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Posted: Fri Dec 19, 2003 11:15 pm
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Yes, I think a [Deleted. Admin.] CTR is high.
carpunky, check #8 on the AdSense Terms & Conditions. |
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Debs
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Posted: Sat Dec 20, 2003 3:26 am
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| Guest wrote: | Yes, I think a [Deleted. Admin.] CTR is high.
carpunky, check #8 on the AdSense Terms & Conditions. |
Personally I don't think it is without knowing the niche. For my site I expect at least a [Deleted. Admin.] so as I mentioned above, it's all relative to topic and market demographics.
Debs
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Guest
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Posted: Sat Dec 20, 2003 5:48 am
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| Can Adsense members even use the word "Adsense", or is that against their policies also? |
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Guest
Guest
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Posted: Sat Dec 20, 2003 6:38 am
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| Debs, I didn't mean that [Deleted. Admin.] CTR was something you should be worried about being kicked out of the program, but it is very high. I had a lengthy discussion with an AdWords rep at a conference that I recently attended. I actually even showed her my AdSense reports on Google's computer at the conference and she said I was right in the average range and my CTR is MUCH less than [Deleted. Admin.]. |
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Debs
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Posted: Sat Dec 20, 2003 6:49 am
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It still depends on the niche and visitor demographics. If you get a lot of repeat visitors, your % should be lower as they will be seeing a lot of repeat ads. If you get a lot of new visitors you will likely have a much higher %.
I have been in the program since it started and I can tell you it's rare for me to see less than a [Deleted. Admin.] CTR. I have received NO emails or concerns from Google regarding my CTR so I am sure they are not worried either. I frequently see double digit CTR too. Now I am talking short range here ... daily and weekly. Long range, like month wise or since starting, I do see slightly less than that but not by much.
Average is average ... but what is average? Average for debt vs. average for internet marketing, vs. average for whatever ... it's relative to the niche. I would no more compare my averages for my site to Allan's averages for AP, that's apples and oranges. That's the only point I am trying to make here, keep things in perspective with your niche and target market. Anything else is irrelevant IMO.
Debs
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Charlie
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Posted: Sat Dec 20, 2003 10:57 am
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| Debs wrote: | | It still depends on the niche and visitor demographics. If you get a lot of repeat visitors, your % should be lower as they will be seeing a lot of repeat ads. If you get a lot of new visitors you will likely have a much higher %. |
Balanced against this, I suspect that writers who strike up a good rapport with their readers, or who have an existing relationship with them, generally get better clickthroughs with Adsense (as they do with affiliate links).
Just a thought,
Charlie.
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MinniePauz
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Posted: Sat Dec 20, 2003 2:51 pm
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| Charlie wrote: | | Debs wrote: | | It still depends on the niche and visitor demographics. If you get a lot of repeat visitors, your % should be lower as they will be seeing a lot of repeat ads. If you get a lot of new visitors you will likely have a much higher %. |
Balanced against this, I suspect that writers who strike up a good rapport with their readers, or who have an existing relationship with them, generally get better clickthroughs with Adsense (as they do with affiliate links). |
I have to agree with Debs on this. I have more returning visitors each month, plus each one visits a lot of pages and I noticed a huge drop in clicks after the first few months. Wish there were more ads in rotation because my site is designed to bring people back time after time. If the ads would change more often they would click more often. |
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Debs
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Posted: Sat Dec 20, 2003 3:57 pm
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The secret to increasing conversions, or maintaining them, with a lot of repeat visitors is to continually add more content, and use different keyphrases on that page to assist Adsense in bringing new ads  Not easy, but worth a try.
Debs
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Charlie
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Posted: Sun Dec 21, 2003 2:28 pm
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Hello "Minnie".
| MinniePauz wrote: | | I have to agree with Debs on this. I have more returning visitors each month, plus each one visits a lot of pages and I noticed a huge drop in clicks after the first few months. Wish there were more ads in rotation because my site is designed to bring people back time after time. If the ads would change more often they would click more often. |
Perhaps you could make prominent mention of any new pages to draw repeat visitors to potentially new ads. This would be a good thing (for various reasons) without Adsense, too.
Secondly, if your Adsense revenues drop off severely, maybe you could compile a series of ads you would like to display in place of Adsense...
You could use cookies to identify repeat visitors to a given page and then use conditional Javascript to decide whether to display the Adsense box (for a new visitor) or your own ad (for a repeat). You could either randomise or set up a never ending series to maintain variety and (hopefully) click throughs.
This could all be achieved by syndicated content using client side Javascript, or by dynamically writing the source code server side. Either way, there wouldn't be any need to tamper with the URLs, so there would be no nasty side effects with the SEs. (They would always get the new visitor version, without cookies.)
Just a thought,
Charlie.
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- Groucho Marx |
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Guest
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Posted: Mon Dec 22, 2003 8:20 pm
Post subject: CTR
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| My CTR for the month is [Deleted. Blatant breach of AdSense's rules. Admin.] |
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MinniePauz
Joined:
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Posted: Sun Dec 28, 2003 12:04 pm
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| MinniePauz wrote: | | I have to agree with Debs on this. I have more returning visitors each month, plus each one visits a lot of pages and I noticed a huge drop in clicks after the first few months. Wish there were more ads in rotation because my site is designed to bring people back time after time. If the ads would change more often they would click more often. |
Perhaps you could make prominent mention of any new pages to draw repeat visitors to potentially new ads. This would be a good thing (for various reasons) without Adsense, too.
I do this, Charlie. I use my front page to feature anything in the site that is new, plus new info or articles are mentioned in my monthly newsletter (I have over 10,000 subscribers). Maybe the problem is not changing the keywords, but I'm using the most popular ones in my niche, or at least I think I am based on the searches I've done.
Secondly, if your Adsense revenues drop off severely, maybe you could compile a series of ads you would like to display in place of Adsense...
I'm not sure what you mean here....
You could use cookies to identify repeat visitors to a given page and then use conditional Javascript to decide whether to display the Adsense box (for a new visitor) or your own ad (for a repeat). You could either randomise or set up a never ending series to maintain variety and (hopefully) click throughs.
This could all be achieved by syndicated content using client side Javascript, or by dynamically writing the source code server side. Either way, there wouldn't be any need to tamper with the URLs, so there would be no nasty side effects with the SEs. (They would always get the new visitor version, without cookies.)
I have no clue how to do all this....not very talented in this area. I'm sure it seems simple to many, but not to me!! Thanks for the suggestions anyway! |
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Debs
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Posted: Sun Dec 28, 2003 12:11 pm
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| Quote: | | Maybe the problem is not changing the keywords, but I'm using the most popular ones in my niche, or at least I think I am based on the searches I've done. |
Minnie, don't be afraid to target less popular keyphrases as well. They may not bring the traffic you get with the popular ones, but the traffic could be much more targetted to what you offer!
If you don't have an Adwords account, I recommend you open one for keyphrase research. You don't place any ads, just go through the motions until you get to the keyphrase suggestion tool. I've found that to be an excellent way to get related words and phrases I never would have thought of before.
Debs
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Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!" |
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