Affiliate Marketing Forum

Kathy · Joined: 06 Jul 2003 Posts: 49 Location: UK

Hi All,

I am currently researching material at the moment - finally came up with some ideas after receiving lots of help on this forum, thanks guys! Very Happy

One little question - when I get round to writing up my research, do I write it using the 'American' spelling (i.e., program) or 'English' spelling (i.e., programme)?? Plan to market to both US and UK.

My preferred option, of course, would be English! However, any opinions on this would be greatly appreciated.

Regards,
Kathy

Darren Hartland · Posted: Sun Aug 03, 2003 11:42 am Post subject:

Hi

As a fellow Brit, I'd always prefer to use UK English. However, witht eh majority of the world who are English speaking use American English Rolling Eyes

I'd have to go with that.

I think us Brits have a weird idea of spelling anyway.

careful you don't start using US English in your every day correspondence though. Laughing

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Kathy · Joined: 06 Jul 2003 Posts: 49 Location: UK

Oh no, I don't 'adam and eve' it. I am going to have so much 'barney rubble' writing it in US English. How's anyone going to understand a 'dicky bird' I write? It won't make any 'eighteen pence'. Guess I'll just have to keep it really 'dolly dimple'.

I'm off to 'drip dry' into my beer now! Or maybe I'll just get 'brahms and listz' ...!

Kathy Wink

edburdo · Joined: 14 Jul 2003 Posts: 1734 Location: Bangor, Maine

American English. More people are familiar with US phrases than they are with English phrases, just stay away from the local phrases (and the locals as well :)
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Larry Chamberlain · Joined: 01 Aug 2003 Posts: 1106 Location: London, England

Al'Wight Kath,

You talk a bramha bit o' David Hockney, you do Wink

Personally I would go for US English, most of us Brits would not even notice color for colour, for example.

You can't please everyone (in trying to, you please no one!) So try to please the majority, those who understand US English.

Just my tuppence worth.

All the best,
Larry Chamberlain.

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Kathy · Joined: 06 Jul 2003 Posts: 49 Location: UK

Alwight me old mucker, Larry!

Thanks for your input - you are right, can't please all of the people all of the time! Guess I'll have to learn US English LOL

Cheers matey!

Kathy

AllanGardyne · Posted: Mon Aug 04, 2003 4:04 am Post subject:

When I started writing my newsletter in 1998 I used the "English" I learned Down Under.

But I got sick of having people write to me correcting my spelling, so I switched to U.S. English. Well sort of. I'm sure you have to live in the U.S. to learn the language properly.

Good luck!
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Kathy · Joined: 06 Jul 2003 Posts: 49 Location: UK

Now there's a good excuse to move to America!

Thanks Allan,

Regards,
Kathy

Nigel Greaves · Guest

Hi Kathy,

I've just done some searches for a new site and even on the English version of Overture the US spelling won hands down in every category.

I guess even if you're targetting the UK it would still probably work out best to use the American version unless your phrase is a definitely pulling more in "real" English (sorry all the rest of you!)

Nigel

Quenton · Joined: 08 Aug 2003 Posts: 3

Hi Kathy,

I wondered about a similar question when working on our site (UK tourism, but with a large American market).

We decided on UK spelling - since we were a UK site, and it would give a distinctive British cultural flavour.

On the question of which is the correct spelling of "program(me)" - I'm not sure when it comes to affiliate program(me)s:

Computer programs are always spelt with the American spelling - I believe that the UK spelling is wrong when used in that context, and it always jumps off the page at me if someone writes "computer programme" - UGH!

For what it's worth - Tradedoubler, the large UK affiliate network, seems to avoid using the term at all: Lots of "Advertiser / Publisher Solutions"- and "Affiliate Network" - so you could possibly work around it that way.

Regards
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Guest · Posted: Fri Aug 08, 2003 3:35 pm Post subject:

Kathy: I suppose it would depend on how your business develops. If most of your customers are in the US, self-interest will prompt you to use US English. However, I run a writer's forum on MSN in which most members are American. I use British English (since they are not potential customers Sad

)) and they use US. We get along just fine.

BTW the address of that forum is: http://groups.msn.com/WritingEditingasaCareer

Charlie · Joined: 22 Aug 2003 Posts: 3305 Location: UK

I just bumped into this thread when doing a little research, and all I can say is, if anyone thinks all Englishmen (let alone Brits) talk like this...

Kathy · Joined: 06 Jul 2003 Posts: 49 Location: UK

Baaaa ...

(Opps sorry, that's the bit of Welsh in me Laughing

)

Kathy

margt1509 · Joined: 23 Aug 2003 Posts: 26 Location: Australia

Larry Chamberlain · Joined: 01 Aug 2003 Posts: 1106 Location: London, England

Hi Charlie,

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