I wonder what the work around this is if you want to target all sites with all combinations of spellings.. anyone know?
The only way I know, is to consider each different spelling as a unique keyword... and optimise ( or is it "optimize") a special page for each, if you think demand warrants it.
You might also consider writing a smaller site for the UK spellings (say), but vary the content enough to avoid problems with filters. You could link to satellite sites like this, from the main one.
(I guess it would be possible to use a script to monitor the geographical location of a visitor from their IP and then compose the page with the relevant spellings (or even language?) concerned. A bit tricky though - compromises with the SEs, amongst other things.)
Hope this helps,
Charlie. _________________ "Before I speak, I have something important to say."
- Groucho Marx
Joined: 01 Aug 2003 Posts: 1126 Location: London, England
Posted: Sat Oct 11, 2003 11:27 am Post subject:
Hi Marg,
Quote:
Well when i did a search on Google with the word "counselling" and then "counceling" the first one got Australian and UK sites only, then the second one got US sites.
I wonder what the work around this is if you want to target all sites with all combinations of spellings.. anyone know?
counceling is a misspelling in the US so someone targeted that specifically.
The word we would target would be counseling with one L for proper US spelling.
I think the most important thing to remember is who your target audience is, I believe Charlie mentioned this before. If you are targeting a specific country, then the terms and grammar should match. If you are targeting globally, then "proper English, or Brit English" (as mentioned above) or US English would be more appropriately targeted.
One thing to keep in mind, however ... if you present your site from "your regional" point of view ... for instance a British travel site, Jamaican recipe site, etc., even though your target audience wouldn't necessarily come from your country or region, they would likely expect to see the terms and speech patterns unique to your country or region. It would bring regional charm and authenticity into the site, in my opinion.
Hope this helps,
Debs _________________ Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!"
One thing to keep in mind, however ... if you present your site from "your regional" point of view ... for instance a British travel site, Jamaican recipe site, etc., even though your target audience wouldn't necessarily come from your country or region, they would likely expect to see the terms and speech patterns unique to your country or region. It would bring regional charm and authenticity into the site, in my opinion.
I'd love to believe in the concept of Americans appreciating "quaint British spellings", but from my experience, the American population as a whole are a lot less "internationalised" than most peoples, and many Americans simply do not realise other countries spell things differently. They just assume it's a mistake.
This unfortunate fact has to be factored in, if your site is targeted at Americans.
Just my experience,
Charlie. _________________ "Before I speak, I have something important to say."
- Groucho Marx
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so someone targeted that specifically.
