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dotdash
Joined:
27 Mar 2006
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234
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Posted: Tue May 23, 2006 4:39 pm
Post subject: AdSense Vs. Affiliate sales
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I have a mini site that I want to promote a clickbank product through and I'm thinking of taking out the adsense because it might be distracting from the product I'm promoting.
I'm driving traffic purely through PPC at the moment and making a loss from adsense clicks even though I'm getting decent CTR. To focus on promoting the product better should I completely remove the adsense or at least tone it down a lot?
How do you guys use adsense in sites where you want to sell products rather than get clicks? Is there a balance I should go for? |
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robertb
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Columbus, OH
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Posted: Tue May 23, 2006 8:58 pm
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If you're using PPC and pushing a clickbank product, then surely your collecting email addresses to have an autoresponder constantly remind them to buy that product, right?
If you're not, I'd highly recommend it.
As for taking Adsense off, it really depends. I'd split test it with Adsense, Adsense/Clickbank, and Clickbank. Then determine your average earnings per visitor for each type of page.
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sophist
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Kamloops, Canada
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Posted: Wed May 24, 2006 4:26 am
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| robertb wrote: | If you're using PPC and pushing a clickbank product, then surely your collecting email addresses to have an autoresponder constantly remind them to buy that product, right?
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Robert, at what point would you collect their email and how would you make them want to sign up?
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MTbiker
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Posted: Thu May 25, 2006 2:15 pm
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Give them a free report or something for signing up.
Also you could try simply sending the ppc traffic to a page with nothing but an ezine signup.
And as far as adsense, I've always made more by promoting affiliate programs.
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dotdash
Joined:
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Posted: Thu May 25, 2006 7:39 pm
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| Quote: | | And as far as adsense, I've always made more by promoting affiliate programs. |
That's the thing, I'm still learning -I only started out in February and while I can generate a decent CTR from adsense ( I've read the Joel Comm book and seen the Michael Cheyney Videos) I want to conquer actually making affiliate sales.
Since I made this post I've taken out all adsense from the site I'm testing with except ad links at the top of the page. So far still no sales but a few adsense clicks.
I think as my task in hand is honing my ability to generate affiliate sales I'm going to remove adsense from this site altogether and focus it on promoting products.
My PPC budget is wearing a bit thin though and my car has just announced that it will need ?1000 if it's to continue transporting me to work and back so it's time for a rethink all round.
I have another site which is an 'adsense' site so to speak I'm getting trickles of free targeted traffic daily now and good CTR from those few visitors. Somehow it's made it to page 2 of google for the keywords 'beat debt' with less than 10 reciprocal links and 1 article on about 7 or 8 directories! I'm going to keep plugging articles and links for that one try some PRs and do some blogging and think about autoresponders now the ebook is almost finished.
The one that was using PPC (google) might have to wait a bit before I can start split testing using PPC traffic. No harm in building the off page criterea as well though
I'll re-read the SBI books on netwriting some more for preselling products because much as I love adsense I want to master generating affiliate sales.
Stoopid cars- who'd 'ave em! |
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robertb
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Columbus, OH
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Posted: Thu May 25, 2006 9:19 pm
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| sophist wrote: | | robertb wrote: | If you're using PPC and pushing a clickbank product, then surely your collecting email addresses to have an autoresponder constantly remind them to buy that product, right?
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Robert, at what point would you collect their email and how would you make them want to sign up? |
I do it differently depending on the site, page, etc.
I'll try to use an unblockable pop-up on pages that I don't sent Adwords traffic to (as it's against the terms of use) usually offering a free report, email course, demo copy of the product, etc. The more targeted this report can be, the better.
Whether or not I can do a pop-up, I'll generally place some signup boxes in the middle of the sales letter in a different colored box (such as yellow) about 25% and 75% down the page. These two will mention the free report
Consider me slow, but I'm beginning to experiment with squeeze pages now, too.
Did that answer your question?
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sophist
Joined:
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595
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Kamloops, Canada
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Posted: Thu May 25, 2006 9:31 pm
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Yes it did. Thanks
I am new to list building techniques.
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wargamez
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bcowan
Joined:
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Posted: Sun Jun 25, 2006 1:28 pm
Post subject: Adsense vs. Affiliate
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About 6 months ago I logged onto my PC to check the email, only to find an email from Adsense saying my account had been suspended. Honestly, I've NO IDEA why they banned me as I'd been on holiday for a week and hadn't been anywhere near the website. Anyway replied to Adsense and got an automated Appeal email....
To cut a long story short I stayed banned, at first I was devastated but as it turns out I think they did me a favour. You see I started focussing again on my PRIMARY product and less attention to keyword density etc, for relvant ads. Free of the Adsense distraction I managed much higher conversion rates on my main product and haven't looked back since. Given that I made much more commission on my affiliate than I would have on multiple Adsense clicks it has been a much more lucrative approach.
Conclusion? Either concentrate on an affiliate product OR an Adsense content site, not both.
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sophist
Joined:
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595
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Posted: Sun Jun 25, 2006 3:55 pm
Post subject: Re: Adsense vs. Affiliate
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| bcowan wrote: |
To cut a long story short I stayed banned, at first I was devastated but as it turns out I think they did me a favour. |
Gotta love the world we live in. It never closes a door without opening a window.
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