Posted: Fri Dec 12, 2003 9:01 am
Post subject: RE: Pay Per Click Strategy
You probably also want to fine tune your landing page more so that you increase you conversions. Change just 1 thing at a time and see how it affects conversions. Do this weekly and you may be surprised at the increase in conversions. An increase in conversions will mean that you can afford to pay more if you choose to. I generally bid on the less competitive terms myself.
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