Affiliate Marketing Forum

Bobby · Joined: 12 Jul 2003 Posts: 764

My understanding is that if I enter "red shoes" without the quotation marks as a key word at Google AdWords, any search that includes the words "red" and "shoes" will generate my ad.

However, if I enter "red shoes" WITH the quotation marks, only searches that include those two words together and in that order will generate my ad in the search results?

Is that correct? Further, is that also true for Findwhat.com and other PPC search engines?

Thanks,
Bobby

SEOtop10 · Joined: 05 Jul 2003 Posts: 12 Location: Calcutta, India

Yes, you are correct.

And if you use [red shoes], then your ad will be shown only if the searcher enters exactly this - red shoes.

If you use -red all by itself in a line, then your ad will be shown for all phrases inclusing shoes but not if it also contains red Smile

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Bobby · Joined: 12 Jul 2003 Posts: 764

Hmmm. What's the difference in the search return if somone enters [red shoes] vs. someone who enters "red shoes"

Will they return the same results?

Thanks,
Bobby

SEOtop10 · Joined: 05 Jul 2003 Posts: 12 Location: Calcutta, India

Hi Bobby

If one enters "red shoes" without quotes (is that what you meant?) -

Google will look for red and shoes in any combo. Generally this returns more results.

For "red shoes" with quotes, it will prefer sites that have "red shoes" as a phrase.

Example - first one may return a site with Red leather shoes. The second one will prefer Red shoes for parties.

HTH
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Arun Agrawal
Discover NEW clients from Search Engines!
Top 10 Ranking on Google or 100% money back!
www.SEOtop10.com

Bobby · Joined: 12 Jul 2003 Posts: 764

I was wondering what the difference would be if someone searched for "red shoes" - with the quotation marks around the two words

as opposed to [red shoes] with the bracketts around the two words.

Bobby

SEOtop10 · Joined: 05 Jul 2003 Posts: 12 Location: Calcutta, India

Sorry Bobby

I could not decipher what is the difference except that [red shoes] returns many more results.

Though I have never seen anyone search like this.

Another rejoinder, you can search for red ~shoes and Google will also report pages with synonyms for shoes like boots. So you may get results with red boots, red shoe, red sneakers too.
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Arun Agrawal
Discover NEW clients from Search Engines!
Top 10 Ranking on Google or 100% money back!
www.SEOtop10.com

jnoye · Joined: 18 Sep 2003 Posts: 5

Obviously, you are interested in using Google Adwords. But if you are interested in other ppc's beware that this isn't always the case.

I advertise with Genieknows.com (a smaller PPC) and others, but they are all different.

Using your example "red shoes", I would have to submit keywords such as: red, shoes, red shoes and so on. This would also generate more traffic to the site.

I am just saying that when you advertise with PPC research and ask questions on there way of doing things and what is going to generate a greater ROI for you.

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