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Jewel
Joined:
09 Nov 2003
Posts:
267
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Posted: Sat Dec 06, 2003 2:18 pm
Post subject: Difficulty getting high-$ keyword ads to show on pages
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I'm getting frustrated with one thing about AdSense. My three pages with my three highest-dollar keywords (which I was really excited when I discovered them, because they're VERY high-dollar) won't show any ads except public service ads or unrelated ads. ARGH!
I've totally optimized each of these 3 pages for the single keyword that they are targeted to, and since I'm using SBI I know I've done all I can. I've tweaked all kinds of things, but still can't get the high-dollar ads to show. The file name, page name, keywords, headline, description, etc. are all totally about that one AdSense keyword on each of these 3 pages.
I waited overnight to be sure Google had plenty of time to tell what the pages are about, but to no avail. I did a Google search for each of these 3 keywords and tons of those high-dollar ads came up alongside the search results, so I believe there are several of the ads available.
Does Google block AdSense ads for high-dollar keywords? I can't imagine why they would.
And can anyone suggest what I can do to get these 3 pages to show the ads I was really hoping for?
Thanks! |
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Guest
Guest
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Posted: Sat Dec 06, 2003 5:09 pm
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| Quote: | | Does Google block AdSense ads for high-dollar keywords? I can't imagine why they would. |
Yes, they do, in some cases. The Google MediaBot reads the overall content of the page and they have technology built into the system to detect keyword fraud to prevent publishers from attempting to get high dollar ads if they are not relevant to the overall content of the page. When high dollar keywords cause high dollar ads to be displayed on pages that are likely to be clicked solely out of curiosity, the advertiser is paying for junk traffic that has virtually no chance of converting into a sale.
If these keywords are relevant to your content, you should contact AdSense Tech Support and go from there. If these keywords are not relevant to the overall topic of the pages they appear on, you should remove them so that you will get paying ads relevant to your page content and not jeopardize your AdSense account.
Quite understandably, keyword and click fraud is a very serious concern of the advertisers and why some of them have disengaged their ads from displaying on partner sites. |
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Bobby
Joined:
12 Jul 2003
Posts:
764
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Posted: Sat Dec 06, 2003 5:56 pm
Post subject: Re: Difficulty getting high-$ keyword ads to show on pages
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| Jewel wrote: | | I waited overnight to be sure Google had plenty of time to tell what the pages are about, but to no avail. I did a Google search for each of these 3 keywords and tons of those high-dollar ads came up alongside the search results, so I believe there are several of the ads available. |
Jewel,
A lot of your success depends on your site content, but you already know that.
I have went through a similar experience with a couple of sites and am experiencing it right now on a new site.
My first advice is to wait a few days and keep checking the ads. If there is more relevant content you plan to add to your site pages, work on doing that while you're waiting to see what happens with AdSense.
People have different rules of thumb for how many pages a site needs to get good AdSense ads. I have gotten good ads on a one page site.
But before you contact AdSense, you want to be sure you have a good, relevant, informative site with a number of pages.
If things don't improve in a few days, contact AdSense with a nice polite message and explain that you aren't getting relevant ads even though the inventory seems to be available. Ask them to take a look at your site and provide suggestions. Be sure to include the URL.
When I first contacted AdSense about a site problem using the Contact form, I got back a canned response that seemed to indicate I might get a response someday and I might not.
I waited about a week and sent the same message to an email address I found. Within 48 hours I had a response indicating they were looking into my problem and within another 48 hours the problem was solved. I have received nothing but good ads since.
The email address I used was adsense-tech@google.com Messages to that address may go to the same place as messages using the Contact form for all I know, but I do know I got better results using the email address.
Hope this helps,
Bobby |
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Charlie
Joined:
22 Aug 2003
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3305
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UK
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Posted: Sun Dec 07, 2003 1:53 pm
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Hello everyone.
| Jewel wrote: | | I've totally optimized each of these 3 pages for the single keyword that they are targeted to, and since I'm using SBI I know I've done all I can. |
Blimey - steady on! 
I've not sure on-page SEO is an exact science, but I'm certain off page it isn't.
| Guest wrote: | | When high dollar keywords cause high dollar ads to be displayed on pages that are likely to be clicked solely out of curiosity, the advertiser is paying for junk traffic that has virtually no chance of converting into a sale. |
I had always assumed many people clicked Adsense ads out of curiosity (in a similar way to clicking banners in the olden days).
If someone creates a content site and the Adsense ads on the page are relevant (to the page's content) how can Google distinguish whether or not the visitor is just surfing to pass the time (and clicking ads out of curiosity) or looking for products to buy (clicking ads with intent to buy)?
I get your point about the problems for advertisers, but isn't success for an advertiser (when there is no preselling) as much down to the mood of the visitor (and the merchant's sales page) than the content on the page?
All the best,
Charlie.
_________________
"Before I speak, I have something important to say."
- Groucho Marx |
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Guest
Guest
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Posted: Sun Dec 07, 2003 3:12 pm
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| Quote: | | I had always assumed many people clicked Adsense ads out of curiosity (in a similar way to clicking banners in the olden days). |
As an example, if someone is reading up on travel in France and they see an ad for Seine River cruises, their curiosity may result in booking a cruise after reading the information on the page the clicked ad takes them to. Alternatively, if on that same page they see an ad neural networks, they may click on that ad simply to learn what a neural network is but there is virtually 0% the neural network advertiser will benefit in any way from that click.
When each click on an ad is costing the advertiser, Google has a duty to their advertisers to reasonably insure relevancy.
| Quote: | | If someone creates a content site and the Adsense ads on the page are relevant (to the page's content) how can Google distinguish whether or not the visitor is just surfing to pass the time (and clicking ads out of curiosity) or looking for products to buy (clicking ads with intent to buy)? |
They can't, but the likelihood of an intent to buy is far greater if the ad is relevant to the page's content than if it isn't. |
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Charlie
Joined:
22 Aug 2003
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3305
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UK
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Posted: Sun Dec 07, 2003 4:41 pm
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Hello again.
Sorry, in my last post I was assuming that the content page had passed all the usual Adsense tests - relevancy included - as in your Seine cruises example.
I assumed when you originally said...
| Quote: | | The Google MediaBot reads the overall content of the page and they have technology built into the system to detect keyword fraud to prevent publishers from attempting to get high dollar ads if they are not relevant to the overall content of the page. When high dollar keywords cause high dollar ads to be displayed on pages that are likely to be clicked solely out of curiosity, the advertiser is paying for junk traffic that has virtually no chance of converting into a sale. |
...that you meant Google subject high value keywords to a different set of relevancy tests, in some way - to try and deter the curious "never-will-spends".
Is this what you meant, or were you just talking about relevancy in general for Adsense?
If that was what you meant, how do they determine potential "curiosity" sites within the limits of the normal Adsense relevancy criteria?
Cheers,
Charlie.
_________________
"Before I speak, I have something important to say."
- Groucho Marx |
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MinniePauz
Joined:
19 Nov 2003
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170
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Michigan
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Posted: Sun Dec 07, 2003 8:53 pm
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I'm having a similar problem with 3 or 4 of my pages that have articles I've written about my topic. When I tried to optimize some of these pages for adsense, I started getting the PSA ads AND totally unrelated ads (for web hosting!). This is especially disturbing on my index page, which hasn't changed regarding the content of my site for 5 years.
Now, I did recently change hosts so I figured that might have messed up my ads, but I've given it several days and these hosting ads are still showing up on my front page! Most of the other pages on my site are showing the appropriate ads, so I don't understand why my index page is so far off.
I did send in the feedback form to google, asking about this, but haven't had a response yet. I don't know why some of them changed and some didn't. |
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Guest
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Posted: Sun Dec 07, 2003 10:43 pm
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I'm curious about other peoples' experience with putting Adsense on new pages.
Do you normally get relevant ads straight away? Or do you have to wait for Google to index your page before relevant ads start showing up? |
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robertb
Joined:
09 Aug 2003
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1837
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Columbus, OH
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Posted: Mon Dec 08, 2003 1:37 am
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I usually don't get relevant ads immediately, but usually after a day, at the most, I do.
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Robert
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Debs
Joined:
16 Aug 2003
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4296
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NY
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Posted: Mon Dec 08, 2003 2:09 am
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I've always gotten relevant ads right away.
Debs
_________________
Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!" |
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Guest
Guest
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Posted: Mon Dec 08, 2003 3:16 am
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| Quote: | | you meant Google subject high value keywords to a different set of relevancy tests, in some way - to try and deter the curious "never-will-spends". |
I don't know if it's necessarily high value keywords but rather keywords that do not fit in with the overall content of the page.
| Quote: | | If that was what you meant, how do they determine potential "curiosity" sites within the limits of the normal Adsense relevancy criteria? |
It's not a matter of curiosity sites but rather not displaying ads that are not relevant to the overall content of the page, regardless of whether they are high dollar ads or not. It's just as important to a 10 cent/ad advertiser that his ads not be displayed on non-relevant sites as it is to a $5/ad advertiser that his ads not be displayed on non-relevant sites.
Jewel, would you care to follow up and comment on what has been said here as it pertains to your post? |
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Charlie
Joined:
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3305
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UK
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Posted: Mon Dec 08, 2003 1:44 pm
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I understand the way Adsense tries to determine relevancy for ads, but I mistakenly thought you were saying they use different criteria for high value keywords.
That was new to me, hence the interrogation. 
Cheers,
Charlie.
_________________
"Before I speak, I have something important to say."
- Groucho Marx |
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Jewel
Joined:
09 Nov 2003
Posts:
267
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Posted: Tue Dec 09, 2003 2:27 pm
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Thank you all so much for your input. Sorry it took me so long to get back here--I was selling my jewelry in shows this weekend (it's my big-income time of year for that!), and yesterday was my catch-up at home day.
Well, the three pages in question still don't show the ads I was optimizing for. As of this morning, two of the pages still had only PSA's, and the third still had irrelevant ads that wouldn't interest my readers.
The two pages with PSA's actually are on topics that I'm tailoring to my readers, based on information my target audience often seeks on forums in my industry. These two topics are not normally associated with my main site concept, but from my research I'm sure my readers are wanting this information, and that a percentage of them would click on the ads--and a percentage of the clickers would probably buy.
The page with irrelevant ads is a disappointment, because it's very much a part of my overall site concept and I'm certain many of my readers would want to be in touch with these advertisers. All three pages were spidered by Google on December 5, so does that mean that this is as close as I will get to the ads I was trying to show? Or that I should wait a month or two?
After reading the first reply from Guest, I removed the ad code from the two pages that are getting PSA's--I don't want to risk having Google yank my AdSense privileges if they didn't understand how these pages were connected to my site concept.
My other pages all got relevant ads within a couple of hours--even when the pages were freshly written and added to my site--so I can't help feeling that I may be out of luck with these three keywords.
Since Google is particular about discussions on AdSense, I'm leery of saying too much here, which is why I'm sure I don't sound very clear on this! |
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MinniePauz
Joined:
19 Nov 2003
Posts:
170
Location:
Michigan
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Posted: Tue Dec 09, 2003 3:18 pm
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| Jewel wrote: |
My other pages all got relevant ads within a couple of hours--even when the pages were freshly written and added to my site--so I can't help feeling that I may be out of luck with these three keywords. |
Hi Jewel, I'm having a very similar problem with several of my pages. This response I got from Google might be of interest to you since they mention new pages and updating existing pages:
At this time, we are unable to control how often our crawlers index the
content on your site. Crawling is done automatically by our bots. When new pages are added to your website or introduced to the AdSense program, our crawlers will usually get to them within 30 minutes although this can sometimes take 48 hours or longer. If you make changes to a page, however, it may take up to 3 or 4 weeks before the changes are reflected in our index. Until we are able to crawl your web pages, you may notice public service ads, for which you will not receive any earnings |
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Guest
Guest
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Posted: Tue Dec 09, 2003 5:45 pm
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| Jewel, I would recommend that you address your issues directly to Google tech support. That way you can be very detailed with specific examples. I'd also put the Adsense code back on those pages first so Google can confirm what you are seeing. |
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