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Using "and" in a domain name - AdSense perspective

 Affiliate Marketing Forum Index -> AdSense & Adsense Alternatives
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Bobby



Joined: 12 Jul 2003
Posts: 764
PostPosted: Tue Dec 02, 2003 3:27 am    Post subject: Using "and" in a domain name - AdSense perspective Reply with quote
I posted the same question over on the SEO forum, but I'm also interested in the "and" factor from an AdSense perspective.

Does anyone know if the word "and" in a domain name is a particular advantage or disadvantage from the standpoint of getting good relevant AdSense ads?

For example,

flower-wholesalers-retailers.com

vs.

flower-wholesalers-and-retailers.com


Thanks,
Bobby
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Debs



Joined: 16 Aug 2003
Posts: 4296
Location: NY
PostPosted: Tue Dec 02, 2003 8:56 am    Post subject: Reply with quote
"And" is considered a stop word by SE's ... basically it is ignored ... it would seem to me the Adsense Mediabot would treat it the same as the basic Googlebot indexing spider.

The exception would be if the Adwords advertiser set up strict matching on their advertising terms, then stop words wouldn't be ignored, and would be searched. (It's been a long time since I looked into this ... correct me if I am wrong please).

Debs
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Charlie



Joined: 22 Aug 2003
Posts: 3305
Location: UK
PostPosted: Tue Dec 02, 2003 11:00 am    Post subject: Reply with quote
Debs wrote:
It's been a long time since I looked into this ... correct me if I am wrong please.

I am certainly no expert on Adsense, but this is how I understand it works generally, so I'm 99% sure you're right here.

Cheers,
Charlie.
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Bobby



Joined: 12 Jul 2003
Posts: 764
PostPosted: Wed Dec 03, 2003 6:04 pm    Post subject: Reply with quote
Thanks for the responses. Here's a related question.

Does a search engine spider/bot see a word on a page the same if it is plain text as opposed to being a hyperlink?

Thanks,
Bobby
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Charlie



Joined: 22 Aug 2003
Posts: 3305
Location: UK
PostPosted: Wed Dec 03, 2003 8:36 pm    Post subject: Reply with quote
Hello again Bobby.

Bobby wrote:
Does a search engine spider/bot see a word on a page the same if it is plain text as opposed to being a hyperlink?

In a word - no.

They also recognise bold, italics and headings amongst other things. In other words, the spiders can "read" html tags - but not client-side scripts.

You might like to take a look at Planet Ocean's book if you're serious.

Hope this helps,
Charlie.
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