Posted: Wed Feb 22, 2006 6:52 am
Post subject: Same " content line " in Google AdWord ads.
Hi,
One element of effective AdWords campaign is to build-up
the " same message content " through all messages
that the prospect will see during the process.
Start backwards from your site?s USP,
include that into your ad?s headline and copy,
which all will match to keyphrase searched.
This way we can keep prospects thoughts focused into
the subject, which will make him more willing to take
the action desired.
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