Joined: 02 Jul 2003 Posts: 5796 Location: by the beach, Australia
Posted: Tue Feb 07, 2006 9:53 pm Post subject:
After 10 years marketing online, I'm still learning this stuff. Sometimes I get it right and it works beautifully. Sometimes it flops and I'm left scratching my head wondering what I missed. Anyway, I'll have a go at answering. Here are a few thoughts...
Definitely collect email addresses, so that you have multiple chances to make a sale.
The second most useful thing I've found is writing case studies in which a product is used and we describe how the product works and exactly why it's useful. It helps enormously if it's a product you're genuinely enthusiastic about, because your enthusiasm will shine through. So promote promotes you believe in strongly.
Personal endorsements and reviews, work well, too, but if you make the effort to write a case study which gives very specific details describing how the product has helped you, you might find that works even better.
The "trick", if you can call it a trick, is to closely match what's in your visitor's mind with the content on your page. For example, I hate it when someone advertises something as "free" and when you click to the site you find you have to buy something else to receive the free product. If I read any more, it's with strong doubts in my mind.
You have to lead the visitor towards making a decision to buy the product you strongly recommend, so you want to avoid doing anything silly that makes the visitor distrust you.
It's very difficult to presell in only one or two sentences. You have to take time to establish your credibility and win the trust of the visitor, tell your visitor about a product that will solve his problem, and try to remove any nagging doubts your visitor may have.
One challenge is trying to figure out the difference between selling and preselling.
There's a fine line you don't want to step over. If you sell too hard, and then the visitor clicks and visits the merchant's page and is faced with another hard-sell message, that will make a very bad impression. You'll probably lose the sale.
So you need to study the merchant's site really carefully and try to imagine what your visitor's reaction is going to be when they click from your article to the merchant's site.
Where your traffic comes from may affect your conversion rate. If you're advertising via pop-ups or banner ads, for example, you might find you have a lower conversion rate than you do from visitors who have actively sought out information by going to search engine, typing in a phrase, and finding your site.
If you can get friends to recommend you site in their newsletters, email discussion lists, blogs, etc - as has happend with several sites I own - those visitors are likely to arrive in a much better frame of mind than the visitors who arrive after clicking on an ad somewhere. _________________ Allan Gardyne
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Joined: 16 Feb 2006 Posts: 91 Location: Helsinki Finland
Posted: Fri Feb 17, 2006 9:27 am Post subject: Adding visitor value - great question!
You have only one time to make a good first impression!
Ok!
It is a challenging job to make the first good impression
but even more challenging is to be able to build value
over time.
As you see, I dont?t believe anything which will happen
suddenly. Visitor value is one of these things.
I think this as a process of about 15 steps.
Especially, like me, if you market affiliate programs.
The whole process has to follow the strategy chosen.
An entrepreneur must pick his/her own way to work,
a personal touch.
This will quaranty that the whole process will add value
and build trust between business and a customer.
As an affiliate marketer my job is marketing.
I keep in mind that every single ad which I
write by myself is written according to strategy.
Strategy influences very much to media selection,
I never promote my biz for instance in auto-surf sites.
They will give a wrong message about my biz.
You have to remember that most of the sales, 98%
will come in after the first contact and around 80%
after fifth, so value building over time is very important.
So the job of the first contact is to make a good impression
but also to pick the mail-address.
During e-mail follow up with around 15 mailings,
we have to build and strengthen the relationship
with the potential customer.
If a customer doesn?t buy, the high quality
impression we have made, will potentially affect
in the future.
Joined: 02 Jul 2003 Posts: 5796 Location: by the beach, Australia
Posted: Sat Feb 18, 2006 10:03 pm Post subject:
Runner, You're making a bad first impression by misusing the "Location" box in your profile. The Location box is for your physical address - the place where you live.
There's another spot in your profile where you can tell people your URL so that it is displayed in a signature signature at the bottom of your posts.
Please click on Profile and correct this. Thanks.
I'm telling you this publicly not to embarrass you but to help other forum members. _________________ Allan Gardyne
... earning a good living from affiliate programs since 1998.
Learn how.
Subscribe now FREE Affiliate Program Tutorial
Posted: Wed Feb 22, 2006 5:10 am Post subject: trust
In relation to providing value, can anyone suggest a good way of establishing trust with new subscribers? Is personalizing the auto-responses the key here?
Posted: Fri Mar 03, 2006 1:04 am Post subject: Re: trust
To establish trust you must not spam your visitors, you must responed to all your visitors questions and if you are selling products you must get them delivered on time.
All of this will improve your visitors trust and also your websites brand.
leb123z wrote:
In relation to providing value, can anyone suggest a good way of establishing trust with new subscribers? Is personalizing the auto-responses the key here?
Good solid content is my number one way of getting visitors to return to my site. I've also had several people tell a friend about my site. At the end of the day, people surf the net so that they can find information on what they're looking for. If you can provide it, you're on to a winning combination! _________________ "Get Paid $5 For Each Article"-100% Genuine
Definitely for me, an opt in list with newsletter works. How many times do you buy a decent product, then the seller doesn't follow up with regular mailings. Even if you've bookmarked the site - if you're like me, and you bookmark a lot of sites, that site will end up buried with all the rest.
You could also try offering upgrades to a better level of product/service for free, as a trade in type of thing. I've seen that done on another site, that had writing ebooks, courses etc, and it seems to work well. _________________ Richer Brat Ten Ways to Fail in Your Internet Business
Posted: Sat Jun 17, 2006 2:27 am Post subject: One thing I've found useful....
Hello, Amy here, if someone buys your product, the best way to keep that customer is to always send them a thank-you post card and to follow up with a call about 5 days after they've recieved the product. Also, I find that when trying to get people to see what you've got by calling an 800 number or going to your website is to offer them something for free. such as a free report about something you have or a free travel coupon which works beautifully for me. If you'd like more info on that just send me an e-mail [Self-promotional bit deleted. Admin.] and I'd be happy to share with you. Hope this helps!
[Unnecessary bolding of entire post deleted. Admin.] _________________ Amy Pinios
Success Leaves Footprints......
http://MsSuccess.BIGMLMLIES.COM
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Hello, Amy here, if someone buys your product, the best way to keep that customer is to always send them a thank-you post card and to follow up with a call about 5 days after they've recieved the product. Also, I find that when trying to get people to see what you've got by calling an 800 number or going to your website is to offer them something for free. such as a free report about something you have or a free travel coupon which works beautifully for me. If you'd like more info on that just send me an e-mail [Self-promotional bit deleted. Admin.] and I'd be happy to share with you. Hope this helps!
