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Posted: Thu Nov 27, 2003 9:02 pm
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| Debs wrote: | If you are looking for a Google Adwords product, then it just seems to me it should use Google Adwords results and search queries.
Debs |
Your talking about the google sandbox, right? Jeff(creator of awa) cannot include these results becuase google doesnt want and 3rd party products using there tools, so the next best thing is overture suggestion tool |
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dk
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Posted: Fri Nov 28, 2003 9:26 pm
Post subject: Adword Analyzer
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Hi all!
I use Adwords Analyzer since it is available. First Jeff has done an
outstanding job and offers an excellent service!!!
Yes, he uses the Overture source for his results, but the number for
google should be a lot higher, so I don't think this is a problem.
Also I personaly think Jeff should sell this tool at a much higher price!
I use it daily and it has paid for itself multiple times!
All the best
Dieter Kling
_________________
How I tripled my Adsense CTR "overnight"
Unveiling The Secret about Google Adwords - Free ecourse |
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Guest
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Posted: Fri Nov 28, 2003 10:20 pm
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| Ahhh, I see. Thanks. I have to agree with you, why not use demand results from Google. It seems like comparing apples and oranges. |
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Charlie
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Posted: Sat Nov 29, 2003 10:31 am
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I think to point to bear in mind with all these traffic prediction tools is that they are indicators only. I get the point about Google not allowing it's figures to be used by third parties, but even if they did, it would still only be an indicator.
Do you think Overture figures are spot on for Overture? Not from my experience they aren't - and it's not just (everyone's favourite) MatchDriver.
Best to just get an indication and then rely on your own results as a basis for the future, if you ask me.
All the best,
Charlie.
_________________
"Before I speak, I have something important to say."
- Groucho Marx |
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speedguide
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Posted: Sat Nov 29, 2003 1:53 pm
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I mix up a strange soup and make my choices...
I've been starting off with a base of SBI, then use Adwords to find more words, mix in some Adwords Analyzer and check the flavor with Wordtracker.
Then I import all the list into Access... run some queries and out pops a comprehensive mix of data to make MY choices.
As Charlie said... indicators
| Quote: | | I think to point to bear in mind with all these traffic prediction tools is that they are indicators only. I get the point about Google not allowing it's figures to be used by third parties, but even if they did, it would still only be an indicator. |
One programs 20 is another one's 197 and another's 1.978325
What does all this mean... pretty simple... WORK. YOU have to make your choices. The more info you have the better. The hard part is getting it organized.
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Gary
- ONE is to small of a number to be a success!
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onlineleben
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dk
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Posted: Mon Dec 01, 2003 4:38 pm
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| Anonymous wrote: | | Ahhh, I see. Thanks. I have to agree with you, why not use demand results from Google. It seems like comparing apples and oranges. |
Adwords Analyzer not only show you the demand and supply, but also how many competitors are running Google Adwords campaigns. As Google don't allow to use their
data you have to use other sources. In my personal experience, the
Overture source is very reliable.
All the best
Dieter Kling
_________________
How I tripled my Adsense CTR "overnight"
Unveiling The Secret about Google Adwords - Free ecourse |
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Posted: Tue Dec 02, 2003 6:43 am
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| onlineleben wrote: | >>why not use demand results from Google<<
Simple: they don't offer this data like overture does. |
But, it would be nice if they did!  |
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Bobby
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Posted: Tue Dec 09, 2003 7:14 pm
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| Charlie wrote: | | Although clickthrough rates are the not the only factor, they are an important one. If you can write a good ad, you will be able to get a higher spot (and more traffic) than others who pay more. |
Charlie,
Please explain how this works. If I bid $0.50 for a particular word and you bid $0.25, how can you get a higher spot just by writing a better ad? Who determines your ad is better?
Thanks,
Bobby |
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dk
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Germany
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Posted: Tue Dec 09, 2003 8:21 pm
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| Bobby wrote: |
Please explain how this works. If I bid $0.50 for a particular word and you bid $0.25, how can you get a higher spot just by writing a better ad? Who determines your ad is better? |
The customers decide. The ranking on Google Adwords is a combination of
what you pay per click and the CTR. So if you write an better ad and because of that, your
CTR is higher then your competition, you could rank higher, but pay a
lower price for the click.
All the best
Dieter Kling
_________________
How I tripled my Adsense CTR "overnight"
Unveiling The Secret about Google Adwords - Free ecourse |
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Bobby
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Posted: Tue Dec 09, 2003 8:51 pm
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| dk wrote: | The ranking on Google Adwords is a combination of
what you pay per click and the CTR. So if you write an better ad and because of that, your CTR is higher then your competition, you could rank higher, but pay a lower price for the click. |
So if I do a search on Google and the results include 10 AdWords ads, the ad at the top is not necessarily the ad with the highest bid?
Is that also true for AdSense ads? If I have a skyscraper layout with 4 AdSense ads on my site, the ad at the top is not necessarily the ad with the highest PPC bid?
Bobby |
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Charlie
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Posted: Tue Dec 09, 2003 9:07 pm
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Hello Bobby.
| Bobby wrote: | | Please explain how this works. If I bid $0.50 for a particular word and you bid $0.25, how can you get a higher spot just by writing a better ad? Who determines your ad is better? |
Google combine your clickthrough rate with your bid price to determine which spot you get.
In other words, in your example, if I got a CTR at least double yours, I would be given a higher spot (even though I would only pay half as much per click).
The theory is, that ads that get better clickthroughs are more relevant, and hence deserve better positioning. This is what differentiates Google Adwords from the other PPCs.
Hope this helps,
Charlie.
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"Before I speak, I have something important to say."
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Charlie
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Posted: Tue Dec 09, 2003 9:30 pm
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Hello again.
Sorry Dieter - I missed your post. 
| Bobby wrote: | | So if I do a search on Google and the results include 10 AdWords ads, the ad at the top is not necessarily the ad with the highest bid? |
Correct. If Google get their sums right, they will still earn the same amount of revenue, but the "best" ads will be the most prominent.
| Quote: | | Is that also true for AdSense ads? If I have a skyscraper layout with 4 AdSense ads on my site, the ad at the top is not necessarily the ad with the highest PPC bid? |
I am still learning the ins and outs of Adsense myself - and they don't even work in my browser most of the time (for some strange reason), but I think Adwords are rotated in some way for Adsense. (That is theory rather than practical experience.)
Can anyone confirm this, please?
Thanks,
Charlie.
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"Before I speak, I have something important to say."
- Groucho Marx |
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Bobby
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Posted: Tue Dec 09, 2003 10:23 pm
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| Charlie wrote: | | The theory is, that ads that get better clickthroughs are more relevant, and hence deserve better positioning. This is what differentiates Google Adwords from the other PPCs. |
How does the person doing the clicking know how relevant or useful the ad is until after he clicks?
Bobby |
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Charlie
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Posted: Wed Dec 10, 2003 11:28 am
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Hello again.
| Charlie wrote: | | The theory is, that ads that get better clickthroughs are more relevant, and hence deserve better positioning. This is what differentiates Google Adwords from the other PPCs. |
| Bobby wrote: | | How does the person doing the clicking know how relevant or useful the ad is until after he clicks? |
Just to clarify...
When I said "relevant" perhaps I should have said "from Google's point of view", not the searcher's. Google have strict guidelines for ads (and landing pages) to try and ensure the ads are relevant to the page they appear on.
All the ads displayed should be relevant. Whether the landing page is useful or not, is more a matter of the opinion of the clicker. Remember, though, that there is little point in an advertiser paying to get loosely targeted traffic (by writing an effective ad, that's too general, or attracts the curious) if they aren't converting enough of the visitors.
For this reason, sometimes it's best to include the price (and other qualifiers) in the ad for any PPC, to make sure the clicker knows what is expected.
Hope this helps,
Charlie.
_________________
"Before I speak, I have something important to say."
- Groucho Marx |
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