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What do they mean by impressions?

Affiliate Marketing Forum Index » Paid Advertising
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Bworms1980



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19 Nov 2005

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Post Posted: Sat Nov 19, 2005 6:48 pm
      Post subject: What do they mean by impressions?

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I use google adwords and I use the term use very loosely since it's not doing much for me. But anyway, I only had like 22 clicks I think, but it said 12,000 impressions. What do they mean by that? I searched google help, but it wasn't very helpful.
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dondor



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Post Posted: Mon Nov 21, 2005 1:00 am
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impressions means how many people been on the same page while your ad was there and potentialy could have clicked it.
If your ad is located on a place on the page that people hardly get to... like the bottom or that the page is over crowded with information or ads - then you could have millions impressions but no clicks.
Keep in mind that google uses the adsense program on their ads and with that increasing the number of impressions.
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robertg



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Post Posted: Tue Nov 22, 2005 12:42 pm
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With AdWords you'd have to increase your bid to get a better positioning and this way your CTR should increase. As donor said, if your ad is posted on the bottom of the page, it will be displayed, so you'll have a lot of impressions, but very few clicks.

PS: just out of curiosity - why do you have the "milliondollarhomepage" link in your signature? Do you advertise on it?
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