Posted: Sat Nov 15, 2003 4:14 pm Post subject: Choosing Profitable Keywords for Pages with Adsense Ads
I'm optimizing several of my SBI site pages for Adsense, and I'm in the process of deciding which keywords are worth pursuing. What do you consider to be the lowest maximum bid that makes a keyword worth doing a page for?
BTW, since I haven't yet joined Google Adsense or Adwords, I've been checking Overture for maximum bids, but if someone has a better resource, I appreciate it!
Just look at the best bids for your keyphrases and experiment. I prefer using Adwords since they are the bids relative to Adsense. I also use Adwords to research new sites I intend to use Adsense on.
Debs _________________ Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!"
Posted: Sat Nov 15, 2003 5:54 pm Post subject: Focus On Contents...Then Money Will Come!
Jewel,
Please don't take this personal as I mean no offence. I'm seeing simular
questions like this being ask in a few forum.
I'm getting the impression that some people (I hope you're not one of
them) are looking to setup highly expensive keywords pages so that
Google adsense will display expensive ads on their pages.
I think you focus on providing quality contents and shouldn't be looking
for the most expensive keywords Google adsense pays.
Are you assuming that Mr Google will approve your site packed with
expensive keywords because you used SBI tool? You may be surprise if
Google refuse to approve such a site. Then what next? thats not SBI fault.
Take my advice and forget about the most expensive keywords and use
your SBI tool to build quality contents...then apply for google adsense.
You will be appove within 10 minutes, but if your intent is to setup unfair
pages, you should be rejected.
You may be suprise to know sometimes, regular 15 cents click could be
worth more than $15+ click on expensive keywords in a given months.
Sometimes, I wondered if almighty father had create only good looking
clever people, what sort of place this world could be?
Posted: Sat Nov 15, 2003 7:31 pm Post subject: Re: Focus On Contents...Then Money Will Come!
Sam Odiaka wrote:
I'm getting the impression that some people (I hope you're not one of
them) are looking to setup highly expensive keywords pages so that
Google adsense will display expensive ads on their pages.
Actually Big Allan has one of his assistants doing just this. I am trying a similar thing (because he gave me the idea) and apparently so are some other people.
Quote:
Are you assuming that Mr Google will approve your site packed with
expensive keywords because you used SBI tool?
I'm very much hoping Mr Google will approve my site because it's packed full of useful content and uses their Ads. Why wouldn't they?
Time will tell.
All the best,
Charlie. _________________ "Before I speak, I have something important to say."
- Groucho Marx
Sam, I very much agree with what you are saying, but that's not what Jewel asked. She asked what the lowest amount would make it worthwhile to build pages. From what she has asked, I don't see abuse of the program.
Well considering that even the highest paying terms are useless on your site unless you have the content to get traffic I can't see the problem of targeting high terms.
I do target higher paying terms in SEO more prominently than I do lower paying Adsense terms, but I do target them all eventually. The content is highly targeted and informative so I don't think anyone could complain that it could be misleading.
As far as Jewel's question on lowest rate, I have to say again, keep on target with your content, build pages first for the higher paying terms, then move to the lower ones. Look at traffic on those terms as well, as mentioned by Guest, if you see daily traffic of 1,000 on 5 cents a click that's better than 1 visitor a month at $25.
For a $5 investment, you can open an Adwords account, and if you plan on targeting Adsense then there is no excuse not to have the account. All the information you need on rates and traffic are right there, not to mention an absolutely excellent tool to find related keyphrases ... better than Overture's and Wordtracker.
Debs _________________ Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!"
Joined: 02 Jul 2003 Posts: 5839 Location: by the beach, Australia
Posted: Sun Nov 16, 2003 12:19 am Post subject: Re: Focus On Contents...Then Money Will Come!
Sam Odiaka wrote:
I'm getting the impression that some people (I hope you're not one of them) are looking to setup highly expensive keywords pages so that Google adsense will display expensive ads on their pages.
In our case, that's only part of the story. What we're doing is building an information-rich, keyword-rich site.
As I've often said, I believe that for long-term success, building an interesting, useful site is the best way to go.
If you can combine that with expensive keywords, you should have a winner with the search engines and with AdSense.
Posted: Sun Nov 16, 2003 5:13 pm Post subject: Re: Focus On Contents...Then Money Will Come!
Thanks, all, for responding so fast and with such great information!
Sam, I'm glad you brought that up, and I will definitely guard against doing that; it wasn't my intention to turn my website into one of those, and I don't want any of my pages to come across that way, so I'll be careful.
And Charlie, Debs, Guest, and Allan, thanks for your always superlative help! Debs, I followed your advice and joined Adwords last night. I did some very profitable keyword research there, and I want to thank you for encouraging me to jump in there!
Let me explain my strategy for my site, and if anyone has suggestions for me--good or bad--I welcome them gladly!
First of all, I intend to have a lot of good info-stuffed pages, some of which will be very profitable with Adsense or affiliate links.
Other pages won't be profitable in terms of affiliate links or Adsense but serve to add a great deal of value to my site visitors--they contain tons of free, tightly targeted information that's not easy to find anywhere else. These pages draw in new visitors from forums specific to my industry (I participate in several forums and post helpful answers when I can to other people's queries, and link to specific articles on my site for more detail). These new visitors nearly always then click around to most of my other pages too. I keep an eye on what information people on my forums seem to need, then write an article for my site. If it's an article with good Adsense / affiliate link potential, I'm optimizing it for those; if not, I use it as a hook to attract new visitors from the forums.
My site went live on Oct. 31 and has 8 pages so far, and since I'm not in the SE's yet, all my traffic has come from forum visitors. So far I'm averaging nearly 40 visitors per day, with my best day having 86 visitors. My smallest traffic day was 7 visitors.
I'm hoping that when I hit the SE's and add a newsletter, I can attract at the very least a couple hundred targeted visitors per day!
Many of my pages have keywords that people really aren't searching for on the SE's, but they address problems people want information on judging by the forums. I think that sometimes people who are looking for very targeted info don't think to try the SE's to find what they need; instead they ask specific questions on a niche forum, knowing that the group of members will probably have the very specific answers and ideas they need.
I plan to also add some high-Adsense-value pages on keywords that have a lot of demand but also a huge amount of supply--my pages probably won't rank too highly on the SE's for these keywords, but I think I can still get a profitable amount of visitors to them from the forums. Either way, they will still add to the value of my site and make me look like more of an authority on the information my site targets!
Looking forward to hearing if others use this strategy, and if you have suggestions for me?
I think you have done an excellent job of laying out your strategy. If your results so far are any indication, once you hit the SE's you should soar.
I love the idea of posting in niche forums, and solving the problems people discussed. Very nice targeting indeed.
Debs _________________ Learn how to turn keyphrases into quality, well-targeted articles your visitors and SE's will love with Gary Antosh's new ebook "Web Content Made Easy!"
Posted: Sun Nov 16, 2003 8:39 pm Post subject: Re: Focus On Contents...Then Money Will Come!
Jewel wrote:
Many of my pages have keywords that people really aren't searching for on the SE's, but they address problems people want information on judging by the forums. I think that sometimes people who are looking for very targeted info don't think to try the SE's to find what they need; instead they ask specific questions on a niche forum.
Most SE users still only search very simply and generally, by all accounts. Having said that the more targeted multi-word searches often convert much better.
Quote:
I plan to also add some high-Adsense-value pages on keywords that have a lot of demand but also a huge amount of supply--my pages probably won't rank too highly on the SE's for these keywords, but I think I can still get a profitable amount of visitors to them from the forums. Either way, they will still add to the value of my site and make me look like more of an authority on the information my site targets!
Rupert and others have reported that they have still done well against lots of competition. It can be a case of quality versus quantity.
Also, make sure your on site navigation is good, so you can take people to them from other less competitive SE entry pages.
All the best,
Charlie. _________________ "Before I speak, I have something important to say."
- Groucho Marx
Just wanted to put in an update on results from my forum-posting strategy to bring traffic to my website. I now participate in 6 different forums that are very targeted to the industry my site deals with. And my site still hasn't been spidered by any of the engines yet, so ALL of my traffic so far is from people clicking to my website links in my forum posts, and remember my site went live on Oct. 31, less than 3 weeks ago.
I have 14 pages now, and so far I have received 2,497 total page hits. I've had 931 total visitors, with 643 unique visitors. Yesterday I posted a helpful reply in a new forum I found that's very specific to my industry, and so for yesterday I wound up with a new high for visitors: 158 visits from 143 visitors, just yesterday alone! Those visitors were responsible for 526 page hits just yesterday alone.
I can't say enough about the value of posting HELPFUL, very specific answers to posts on forums related to your site's theme. Give some great, useful free info that people are asking for, and then refer them to your site link for more info on that topic.
At first I worried that people might be annoyed by my referring them to my site for more detailed articles, but I've been getting tons of forum responses and e-mails like this one:
"I love your positive attitude and all the information you gave. I hope others will check out what you have to say. I gathered lots of good information from the articles you wrote. Thanks for being so generous. I hope others will go read these articles."
So anyway, I think this strategy is really useful in picking up truckloads of targeted traffic, whether you're listed on the engines or not!
My only caveat would be, don't overdo it and become the posting pest who's always referring forum members to your site. At least 4 posts out of 5, just give great, detailed, free info in response to people's questions WITHOUT linking them to articles on your site. Show that you're contributing freely and generously. Of course, your web home page link is still on your signature at the bottom of your posts, but you're not constantly rubbing people's noses in "click here to visit my site!". I think that's an important point for keeping it real and the perceived value high. If you make forum members feel spammed or hyped or over-advertised to, they'll never visit your site again.
I'm interested to hear if others are using this strategy, or what others think about it?
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