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Question about teminology and Ken Evoy course

Affiliate Marketing Forum Index -> Getting started - for new affiliates
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ccdeblaze



Joined: 14 Nov 2003
Posts: 4

PostPosted: Fri Nov 14, 2003 11:55 pm    Post subject: Question about teminology and Ken Evoy course Reply with quote

I'm a newbie doing a ton of research before I get started. I have a site that I've used for my own business as a real estate writer and marketing consultant specializing in internet technology (nichy enough for ya?). I also have a regular column on real estate investing that appears in a local paper with a small readership. My game plan is to flesh out the part of my site dedicated to my real estate informational articles and set up affiliates geared towards budding real estate investors.

Right now I'm plugging away at the Ken Evoy (sp?) free email course. Good information, although I gather some of it is out-of-date with regards to optimizing search engine placement. Since this industry changes so rapidly, I'm also wondering what other parts of it might be obsolete. Can someone tell me?

Also, I'm having a heckuva time figuring out the difference between an "affiliate directory" and an "affiliate network?" What are the advantages of an affiliate directory over an affiliate network and vice versa?

Thanks for your help.
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Larry Chamberlain



Joined: 01 Aug 2003
Posts: 1120
Location: London, England

PostPosted: Sat Nov 15, 2003 11:13 am    Post subject: Reply with quote

Hi ccdeblaze,
Quote:
Also, I'm having a heckuva time figuring out the difference between an "affiliate directory" and an "affiliate network?" What are the advantages of an affiliate directory over an affiliate network and vice versa?


I could be wrong here, I often am, but I would say:


"affiliate directory" = AssociatePrograms.com Smile

"affiliate network" = CJ (Commission Junction), Linkshare etc.

All the best,
Larry Chamberlain.
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Charlie



Joined: 22 Aug 2003
Posts: 3305
Location: UK

PostPosted: Sat Nov 15, 2003 11:55 am    Post subject: Re: Question about teminology and Ken Evoy course Reply with quote

ccdeblaze wrote:
Also, I'm having a heckuva time figuring out the difference between an "affiliate directory" and an "affiliate network?

Larry gave good examples of both.

An affiliate directory is a collection of affiliate links with a strong invitation for you to join through them. Many are two (or more) tier.

An affiliate network is a third party that puts affiliates and merchants in touch with one another. The advantage for an affiliate, is that the merchants are vetted and payments are pooled. You get one monthly cheque covering all the commissions you earned from all the merchants in the network that you promoted.

Hope this helps,
Charlie.
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Debs



Joined: 16 Aug 2003
Posts: 4296
Location: NY

PostPosted: Sat Nov 15, 2003 12:32 pm    Post subject: Reply with quote

CJ pools and pays by one check, and on time since they require merchants to deposit funds in advance. BeFree only offers one check for merchants that have opted into their one check system.

So far, I have received multiple checks ... issued by the Merchants in BeFree, and usually get them within the 30 days after the end of the month.

I have had to wait 45 to 60 days for checks from Linkshare because they won't pay until the merchant pays them.

I also have multiple independent merchants who run their own program and pay you directly. If you find a good program, with good support and on time payment, there isn't much difference between them.

One of the biggest advantages to using an affiliate network, as opposed to going the independent route, is the network usually provides an increased level of support for merchants and publishers.

Allan doesn't get involved in disputes between the merchants and publishers (affiliates) listed in his directory as a whole, nor does he offer support to the merchants or publishers. But, he also doesn't charge for a listing. You could probably liken an affiliate directory to a niche specific search appliance (as opposed to search engine) that is in a directory format (like DMOZ or Yahoo).

Just so you know Smile

Debs
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