elbavaro
Joined:
13 Jul 2003
Posts:
28
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Posted: Sun Nov 02, 2003 9:50 am
Post subject: Adsense in Forums
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I would like to know your experience using Adsense in Forums.
I know that nobody is allowed to give specifics, but I would in general like to know if you think it is a good thing to use it in forums or if it not worth it.
Perhaps even one from Allan's team could answer as well, as Adsense is used in this forum as well.
My prayers are with Allan.
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EL Bavaro |
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AllanGardyne
Site Admin
Joined:
02 Jul 2003
Posts:
6326
Location:
by the beach, Australia
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Posted: Sat Nov 15, 2003 2:20 am
Post subject: Re: Adsense in Forums
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| elbavaro wrote: | | I would like to know your experience using Adsense in Forums. |
This forum wasn't designed for AdSense. AdSense came along after the forum was revamped, and the ads were just tacked on the bottom.
So let's look at this hypothetically. Here are some scenarios:
1. You have a low-traffic forum. (Most are.) No matter what else you do, your AdSense income will be low. You must have decent traffic to make AdSense work.
2. Your forum pages lack focus, and AdSense serves up many public service announcements. Very little income from AdSense.
3. You have many visitors, but they tend to be the same people, visiting over and over again, and the AdSense ads tend to be the same, day after day. Inevitably, you'll have a low click-through rate.
4. You choose a niche which does not have expensive keywords - where people are not paying high prices per click at AdWords. So even if you achieve a high click-through, your income won't be very high.
5. You choose a niche which has expensive keywords and lots of advertisers, so the AdSense ads are likely to change frequently. You have lots of visitors. You're brilliant at generating publicity and you receive lots of new visitors. You've designed the forum for AdSense, with the AdSense panel displayed prominently at the top right - the best position. You find or create special forum software so that each topic on your forum has the topic in the URL. Each page has a keyword-rich heading and a keyword-rich introductory paragraph (different for every topic) to make it easy for AdSense. Hey presto! I think you'd have a winner.
No doubt other people can improve on these theories.
Hope that helps.
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Allan Gardyne
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