Advice Articles

  • Beginners
    Just getting started? Loads of powerful advice here for beginners.
  • Intermediate
    Got a handle on the basics? Find more advanced topics covered here.
  • Advanced
    Warning! Advanced topics covered here.
  • Affiliate resources
    Affiliate marketing resources for affiliates and affiliate program managers tools, websites, books and articles.
  • Product reviews
    Candid reviews of the latest products to take you to the next level.


  

Advanced Search

Affiliate Marketing Forum

FAQFAQ  SearchSearch  MemberlistMemberlist  UsergroupsUsergroups   RegisterRegister ProfileProfile  Log in to check your private messagesPrivate Messages Log inLog in  
Highly Targeted Advertising Question

 Affiliate Marketing Forum Index -> Paid Advertising
Post new topic   Reply to topic
View previous topic :: View next topic  
Author Message
tinlash



Joined: 16 Jul 2005
Posts: 1
PostPosted: Sat Jul 16, 2005 11:17 pm    Post subject: Highly Targeted Advertising Question Reply with quote
Hi,
I've got a question about how much advertisers are willing to pay for extremely highly targeted advertising. Say I have a website that would allow advertisers to determine who views their ad based on demographic data For example, advertisers could choose based, on ***, age, income, zip code, and education. How do I find out how much people are willing to pay?

Thanks.
Back to top View user's profile Send private message
LadyRLR



Joined: 24 Jun 2005
Posts: 71
Location: TX
PostPosted: Sun Jul 24, 2005 6:45 pm    Post subject: Reply with quote
I would think that would be highly dependent upon subject and/or the ability to create conversions for the advertisers.

I can't offer advise on how to determine initial rates, but market forces will eventually take over. Too much money, not enough advertisers or advertisers dropping out because of lack of return on investment.

It may be a different model if you are trying to target corporate advertisers who are trying to create brand awareness rather than direct conversions.
Back to top View user's profile Send private message
View previous topic :: View next topic  
Display posts from previous:   
Post new topic   Reply to topic    Affiliate Marketing Forum Index -> Paid Advertising All times are GMT
Page 1 of 1

 
Jump to:  
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum





Your host: Allan Gardyne.
Earning a good living from affiliate programs since 1998.