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Pictures of faces for higher CTR

Affiliate Marketing Forum Index -> AdSense & Adsense Alternatives
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bas



Joined: 22 Apr 2004
Posts: 97
Location: Zandvoort - The Netherlands

PostPosted: Sat Apr 23, 2005 10:29 am    Post subject: Pictures of faces for higher CTR Reply with quote

Hi,

Two weeks ago a thread on female or male images for better response triggered a test for me with AdSense.

Here is the orginal thread (it went a little the different way Smile )
http://www.associateprograms.com/discus/ftopic10156-0-asc-0.html

After two weeks the votes are in:

Putting a picture of a face next to adsense ads does increase clickthrough.
I put a table under the first paragraph of the article with left the image and right a square ad-block.

There is no difference between male and female faces Laughing Laughing

There is a significant difference between using faces or a different kind of picture. Faces score better.

Images I use are like the following:

http://www.istockphoto.com/file_search.php?action=file&text=business+woman

Don't put TWO or more pictures on the page, otherwise they are all screaming for peoples attention.

It worked for me, just test to see if it will work for you too.

Cheers
Bas
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Declan OReilly



Joined: 19 Jun 2004
Posts: 529
Location: Melbourne, Australia

PostPosted: Sun Apr 24, 2005 2:27 am    Post subject: Reply with quote

Interesting stuff Bas. It makes sense if you think about it because people are naturally drawn to faces and placing an Adsense ad beside a picture (especially if the person is 'easy on the eye') would attract attention to the ad itself.

Declan
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Bobby



Joined: 12 Jul 2003
Posts: 764

PostPosted: Mon Apr 25, 2005 2:46 am    Post subject: Reply with quote

Just a point for consideration - photos on istockphoto are copyrighted. Just as people make money online with AdSense & affiliate programs, some people make money by taking photos and selling them on istockphoto. I hope anyone who uses istockphoto will show these fellow entrepreneurs the respect they deserve.

Bobby
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Fab



Joined: 28 Nov 2004
Posts: 122
Location: K?nigstein, Germany

PostPosted: Mon Apr 25, 2005 3:02 pm    Post subject: Reply with quote

Hi Bas,

can you show us a sample page how you implemented it?

Fabian
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bas



Joined: 22 Apr 2004
Posts: 97
Location: Zandvoort - The Netherlands

PostPosted: Mon Apr 25, 2005 8:58 pm    Post subject: Reply with quote

Hi Fabian,

I hope this page helps:

http://www.affiliatepotion.com/faces.htm

Cheers
Bas
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Fab



Joined: 28 Nov 2004
Posts: 122
Location: K?nigstein, Germany

PostPosted: Tue Apr 26, 2005 5:39 am    Post subject: Reply with quote

Thanks, Bas!

Fabian

P.S. I?ve visited friends in Hejmsteede when I ran the Amsterdam Marathon last year - that?s very close to you, isn?t it?
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bas



Joined: 22 Apr 2004
Posts: 97
Location: Zandvoort - The Netherlands

PostPosted: Wed Apr 27, 2005 5:20 pm    Post subject: Reply with quote

On this subject, Google did also some tracking Wink and created
this heatmap of the best locations on a page for ads

https://www.google.com/support/adsense/bin/static.py?page=tips.html


Hi Fabian,
Yep, Heemstede is 10km away ... wow marathon?

Bas
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mikelombardy



Joined: 12 Nov 2006
Posts: 45

PostPosted: Wed Jan 03, 2007 2:57 am    Post subject: Reply with quote

Check out google's clarification on placing images near adsense at their adsense blog.
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