Hey all, I just started my first newsletter, and I'm driving traffic to the site via google PPC.
This is all very targeted traffic (the niche is dating and relationships), and I'm getting about a 22 - 23% signup rate, which translates to approx. 15 - 20 signups per day.
So, I'm guessing that each month, I will have approx. 500 new subscribers to the newsletter.
And here is my question...
If I were to advertise a product that is consistant with the niche... what can I expect for a conversion ratio?
I know this is a premature question...in that I will know the answer in time. But, to hear some actual conversion ratios from other people who run ads in email newsletters would be greatly appreciated!
Joined: 09 Aug 2003 Posts: 1838 Location: Columbus, OH
Posted: Fri Apr 22, 2005 8:14 pm Post subject:
Like you said, it really depends.
You'll need to look at your readership rate (ie. what portion of your subscribers actually read the newsletters), followed by the amount of them that actually click the links in the newsletter to your recommendations, and then which percentage of those people actually purchase something. Out of 500 subscribers, I'd guess that about 100 of them might actually get to your sales page.
In addition, I've found much better success converting a product of my own to my newsletter subscribers than promoting other products for affiliate commission. _________________ Robert
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Joined: 09 Aug 2003 Posts: 1838 Location: Columbus, OH
Posted: Sat Apr 23, 2005 5:41 am Post subject:
I know SBI has this built in.
I just started using Aweber, so I'm not sure if they have this. I do believe they have a way to track clickthru percentages, which may be an indirect way of tracking readership. _________________ Robert
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Conversions will vary wildly and often completely unpredictably unfortunately. I've been in the newsletter business for several years now (iEntry.com - shameless plug). We have LOTS of newsletters and I'm still consistently surprised at the performance (both positive and negative) of some sponsors. Sometimes the sponsors you think will perform the worst perform the best (and vice versa). It's a tough game.
There are lots of factors to be considered beyond the demographics of your subscriber base. Some of them are things like; time of day you send, subject line, subject/topic of the message, placement of the ad, what day of the week it's mailed on, were there words in the body that got you flagged as spam... and soforth.
As for your opening rates... There are lots of ways to track your opens. If you are sending an html email for example, you could simply create a 1 pixle invisible tracking .gif to get a pretty good idea about how many times your newsletter is opened. For more detailed information you can assign each subscriber an account ID and 'stamp' every newsletter with the ID of the individual IDs and be able to see who opened and whatnot. The basic .gif is probably the easiest to pull off as far as a home made solution is concerned though.
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