Posted: Mon Oct 20, 2003 6:13 pm Post subject: AdSense Alternate ads
On Friday, Google announced a very interesting new feature to the AdSense program. The headline of the email was 'Google AdSense: Updated Tax Compliance Guidelines.'
However, the much more interesting new AdSense feature is not about tax compliance -- but about alternate ads.
We just sent a Special Alert to our 'Dollars and AdSense' subscribers about this. As promised in another thread, here's a short version:
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What problems do alternate ads solve?
Many webmasters don't want to display public service ads (PSAs) when Google is unable (for any reason) to provide AdWords. Since webmasters are not paid when PSAs are displayed, they want to use the space on their site to display ads for things that earn them money.
Alternate ads let you use one banner to replace PSAs.
We've already gotten a lot of questions about how to implement alternate ads. (The instructions are much less clear than Google's normally excellent directions.)
To help you, we've created a webpage that gives an example of how to do this. It's called:
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